A data profile of the people who buy, follow and care about Panties in Brazil — modelled from more than twelve digital signal sources. Panties has an estimated audience of 3,738,831 people in Brazil.
Panties has an estimated audience of 3,738,831 people in Brazil. 77.0% are female, 23.0% are male, average age 40.9. Top brand affinities: Instagram, Shopping malls, Personal care, Beauty salons, Fragrances.
Top brand affinities include Instagram, Shopping malls, Personal care, with strongest over-indexing on Instagram (1.83× the country average).
Demographically, the Panties audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Creativity.
The typical Panties fan in Brazil is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Instagram.
The key figures that characterise the Panties profile in Brazil.
77.0% are female, 23.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 40.9 |
| Estimated audience size | 3,738,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Panties audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 6.5% |
| Italy | 6.4% |
The strongest cross-interests of the Panties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 3.56× | ||
| 02 | Eye shadow | Beauty & Wellness | 2.93× | ||
| 03 | Art jewelry | Fashion & Accessoires | 2.45× | ||
| 04 | Handbags | Fashion & Accessoires | 2.20× | ||
| 05 | Lojas Renner | Fashion & Accessoires | 2.17× | ||
| 06 | mulheres | Movies & TV | 2.16× | ||
| 07 | Lingerie | Fashion & Accessoires | 2.06× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.92× | ||
| 09 | Fragrances | Beauty & Wellness | 1.90× | ||
| 10 | Shopping malls | Shopping | 1.87× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Spas | Beauty & Wellness | 1.83× | ||
| 13 | Medicine | Business & Career | 1.80× | ||
| 14 | Rock music | Music & Radio | 1.80× | ||
| 15 | Personal care | Health | 1.79× | ||
| 16 | Hip hop music | Music & Radio | 1.79× | ||
| 17 | Pop music | Music & Radio | 1.78× | ||
| 18 | Country music | Music & Radio | 1.70× | ||
| 19 | Furniture | Home & Garden | 1.68× | ||
| 20 | Entrepreneurship | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.90× | |
| Creativity | OPEN | 1.77× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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