A data profile of the people who buy, follow and care about Art jewelry in Brazil — modelled from more than twelve digital signal sources. Art jewelry has an estimated audience of 8,096,442 people in Brazil.
The average Art jewelry fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Costume jewelry, Earring, Vivara, with strongest over-indexing on Costume jewelry (5.12× the country average).
Demographically, the Art jewelry audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Art jewelry fan in Brazil is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Costume jewelry.
The key figures that characterise the Art jewelry profile in Brazil.
78.6% are female, 21.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 39.2 |
| Estimated audience size | 8,096,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Art jewelry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 9.8% |
| Brazil | 9.2% |
| Italy | 8.1% |
Where the Art jewelry audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~400K | 1.12× | |
| 02 | Goiás | ~300K | 1.07× | |
| 03 | Ceará | ~400K | 1.03× | |
| 04 | Federal District | ~100K | 1.03× | |
| 05 | Amapá | ~30K | 1.03× | |
| 06 | Acre | ~30K | 1.03× | |
| 07 | Alagoas | ~100K | 1.02× | |
| 08 | Paraná | ~500K | 1.01× | |
| 09 | Tocantins | ~50K | 1.01× | |
| 10 | Rio de Janeiro | ~800K | 1.00× | |
| 11 | Pará | ~300K | 1.00× | |
| 12 | Espírito Santo | ~200K | 1.00× | |
| 13 | Paraíba | ~200K | 1.00× | |
| 14 | Amazonas | ~100K | 1.00× | |
| 15 | Bahia | ~500K | 0.99× | |
| 16 | Rio Grande do Sul | ~500K | 0.99× | |
| 17 | Pernambuco | ~400K | 0.99× | |
| 18 | Minas Gerais | ~800K | 0.98× | |
| 19 | São Paulo | ~2M | 0.93× | |
| 20 | Rio Grande do Norte | 0.00× | ||
| 21 | Piauí | 0.00× | ||
| 22 | Mato Grosso | 0.00× | ||
| 23 | Roraima | 0.00× | ||
| 24 | Sergipe | 0.00× | ||
| 25 | Mato Grosso do Sul | 0.00× | ||
| 26 | Rondônia | 0.00× | ||
| 27 | Maranhão | 0.00× |
The strongest cross-interests of the Art jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costume jewelry | Fashion & Accessoires | 5.12× | ||
| 02 | Earring | Fashion & Accessoires | 4.42× | ||
| 03 | Bracelet | Fashion & Accessoires | 4.08× | ||
| 04 | Necklace | Fashion & Accessoires | 3.87× | ||
| 05 | One-piece swimsuit | Fashion & Accessoires | 3.49× | ||
| 06 | Vivara | Pets & Animals | 2.84× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.66× | ||
| 08 | Bikini | Fashion & Accessoires | 2.57× | ||
| 09 | Arezzo | Travel & Leisure | 2.52× | ||
| 10 | Skirt | Fashion & Accessoires | 2.44× | ||
| 11 | Gift | Shopping | 2.26× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 2.19× | ||
| 13 | Dresses | Fashion & Accessoires | 2.07× | ||
| 14 | Wholesale | Fashion & Accessoires | 2.01× | ||
| 15 | Footwear | Fashion & Accessoires | 1.80× | ||
| 16 | Hair products | Beauty & Wellness | 1.74× | ||
| 17 | Luxury goods | Fashion & Accessoires | 1.73× | ||
| 18 | Medicine | Business & Career | 1.66× | ||
| 19 | Shopping malls | Shopping | 1.59× | ||
| 20 | Personal care | Health | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.68× | |
| Creativity | OPEN | 1.55× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.91× |
Art jewelry has an estimated audience of 8,096,442 people in Brazil, concentrated in São Paulo and Minas Gerais.
78.6% of Art jewelry fans are female, 21.4% are male, with an average age of 39.2 years.
Art jewelry fans show strongest brand affinity for Costume jewelry (5.12×), Earring (4.42×), and Vivara (2.84×) over the country average.
Art jewelry fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Art jewelry itself, the audience over-indexes on Earring (4.42×), Vivara (2.84×), Bracelet (4.08×), and Arezzo (2.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Art jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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