A data profile of the people who buy, follow and care about Moda Feminina in Brazil — modelled from more than twelve digital signal sources. Moda Feminina has an estimated audience of 11,659,749 people in Brazil.
Moda Feminina has an estimated audience of 11,659,749 people in Brazil. 69.8% are female, 30.2% are male, average age 39.3. Top brand affinities: Exfoliation (cosmetology), Instagram, mulheres, Personal care, Medicine.
Top brand affinities include Exfoliation (cosmetology), Instagram, mulheres, with strongest over-indexing on Exfoliation (cosmetology) (7.64× the country average).
Demographically, the Moda Feminina audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Moda Feminina fan in Brazil is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Exfoliation (cosmetology).
The key figures that characterise the Moda Feminina profile in Brazil.
69.8% are female, 30.2% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 39.3 |
| Estimated audience size | 11,659,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Moda Feminina audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 12.1% |
| Spain | 8.4% |
The strongest cross-interests of the Moda Feminina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 7.64× | ||
| 02 | mulheres | Movies & TV | 2.93× | ||
| 03 | Boutiques | Fashion & Accessoires | 2.19× | ||
| 04 | Internet & Social Media | 2.13× | |||
| 05 | Lojas Renner | Fashion & Accessoires | 2.12× | ||
| 06 | Personal care | Health | 2.10× | ||
| 07 | Handbags | Fashion & Accessoires | 2.10× | ||
| 08 | Medicine | Business & Career | 2.03× | ||
| 09 | Pop music | Music & Radio | 1.96× | ||
| 10 | Rock music | Music & Radio | 1.95× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.95× | ||
| 12 | Shopping malls | Shopping | 1.93× | ||
| 13 | Hip hop music | Music & Radio | 1.92× | ||
| 14 | Fragrances | Beauty & Wellness | 1.87× | ||
| 15 | Discount stores | Shopping | 1.82× | ||
| 16 | Country music | Music & Radio | 1.81× | ||
| 17 | Entrepreneurship | Business & Career | 1.78× | ||
| 18 | Home improvement | Home & Garden | 1.70× | ||
| 19 | Furniture | Home & Garden | 1.69× | ||
| 20 | Jazz music | Music & Radio | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.77× | |
| Design Affinity | PREMIUM | 1.74× | |
| Mindfulness | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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