Moda Feminina Audience in Brazil
Moda Feminina has an estimated audience of 11,659,749 people in Brazil. 69.8% are female, 30.2% are male, average age 39.3. Top brand affinities: mulheres, Children's clothing, Skin care, TripAdvisor, Sephora.
Top brand affinities include mulheres, Children's clothing, Skin care, with strongest over-indexing on mulheres (2.44× the country average). Demographically, the Moda Feminina audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Moda Feminina fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 39.3 |
| Estimated audience size | 11,659,749 |
Audience persona
The typical Moda Feminina fan in Brazil is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for mulheres.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| mulheres | 2.44× | Movies & TV |
| Children's clothing | 1.9× | Fashion & Accessoires |
| Skin care | 1.9× | Beauty & Wellness |
| TripAdvisor | 2.11× | Travel & Leisure |
| Sephora | 1.9× | Shopping |
| OLX | 1.81× | Shopping |
| Anti-aging cream | 2.03× | Beauty & Wellness |
| Sport Club do Recife | 1.52× | Sports |
| Hair conditioner | 1.96× | Beauty & Wellness |
| Electrolux | 1.58× | Home & Garden |
| Art jewelry | 1.77× | Fashion & Accessoires |
| Hair care | 1.54× | Beauty & Wellness |
| Telegram | 1.58× | Internet & Social Media |
| Child care | 1.72× | Kids & Family |
| Makeup Tutorials | 2.08× | Beauty & Wellness |
| Natural skin care | 1.92× | Beauty & Wellness |
| Eye liner | 1.96× | Beauty & Wellness |
| InfoJobs | 1.96× | Business & Career |
| Eye shadow | 1.91× | Beauty & Wellness |
| ICloud | 1.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
| Creativity | OPEN | 1.3 |
| Quality Awareness | PREMIUM | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 12.1% |
| Spain | 8.4% |
See Moda Feminina audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.