A data profile of the people who buy, follow and care about Moda Feminina in Italy — modelled from more than twelve digital signal sources. Moda Feminina has an estimated audience of 4,232,510 people in Italy.
The average Moda Feminina fan in Italy is 37.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Bad Bunny, Milan Fashion Week, Uomini e Donne, with strongest over-indexing on Bad Bunny (11.98× the country average).
Demographically, the Moda Feminina audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Moda Feminina fan in Italy is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Moda Feminina profile in Italy.
62.6% are female, 37.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 37.3 |
| Estimated audience size | 4,232,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Moda Feminina audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 12.1% |
| Spain | 8.4% |
Where the Moda Feminina audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.04× | |
| 02 | Tuscany | ~300K | 1.03× | |
| 03 | Veneto | ~300K | 1.02× | |
| 04 | Piedmont | ~300K | 1.02× | |
| 05 | Campania | ~500K | 1.00× | |
| 06 | Emilia-Romagna | ~300K | 1.00× | |
| 07 | Lazio | ~500K | 0.96× | |
| 08 | Lombardy | ~700K | 0.93× |
The strongest cross-interests of the Moda Feminina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zadig & Voltaire | Fashion & Accessoires | 14.35× | ||
| 02 | Vacuum flask | Home & Garden | 13.93× | ||
| 03 | Bad Bunny | Music & Radio | 11.98× | ||
| 04 | Whole Foods Market | Shopping | 11.88× | ||
| 05 | Milan Fashion Week | Fashion & Accessoires | 8.91× | ||
| 06 | Social shopping | Shopping | 6.36× | ||
| 07 | Wholesale | Fashion & Accessoires | 5.83× | ||
| 08 | Golf course | Sports | 5.82× | ||
| 09 | Alessandro Borghese | Movies & TV | 5.17× | ||
| 10 | Italia 1 | Movies & TV | 4.86× | ||
| 11 | YouTube Music | Internet & Social Media | 4.34× | ||
| 12 | Shellac | Beauty & Wellness | 3.59× | ||
| 13 | Uomini e Donne | Movies & TV | 3.52× | ||
| 14 | Master of Business Administration | Business & Career | 3.44× | ||
| 15 | The Bold and the Beautiful | Movies & TV | 3.04× | ||
| 16 | Amici di Maria De Filippi | Movies & TV | 2.60× | ||
| 17 | Deal of the day | Shopping | 2.34× | ||
| 18 | Personal care | Health | 1.71× | ||
| 19 | Beaches | Travel & Leisure | 1.69× | ||
| 20 | FIFA World Cup | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.62× | |
| Price Sensitivity | PREMIUM | 1.56× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Community Orientation | OPEN | 0.63× | |
| Spirituality | BALANCE | 0.73× |
Moda Feminina has an estimated audience of 4,232,510 people in Italy, concentrated in Lombardy and Lazio.
62.6% of Moda Feminina fans are female, 37.4% are male, with an average age of 37.3 years.
Moda Feminina fans show strongest brand affinity for Bad Bunny (11.98×), Milan Fashion Week (8.91×), and Uomini e Donne (3.52×) over the country average.
Moda Feminina fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Moda Feminina itself, the audience over-indexes on Milan Fashion Week (8.91×), Uomini e Donne (3.52×), Wholesale (5.83×), and Social shopping (6.36×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Moda Feminina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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