A data profile of the people who buy, follow and care about Italia 1 in Italy — modelled from more than twelve digital signal sources. Italia 1 has an estimated audience of 3,534,595 people in Italy.
The average Italia 1 fan in Italy is 38.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Arts and music, Bad Bunny, Moda Feminina, with strongest over-indexing on Arts and music (2.09× the country average).
Demographically, the Italia 1 audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Italia 1 fan in Italy is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Arts and music.
The key figures that characterise the Italia 1 profile in Italy.
48.8% are female, 51.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 38.2 |
| Estimated audience size | 3,534,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Italia 1 audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 94.9% |
| Germany | 1.0% |
| Switzerland | 0.8% |
Where the Italia 1 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~600K | 1.48× | |
| 02 | Lazio | ~600K | 1.32× | |
| 03 | Liguria | ~100K | 1.20× | |
| 04 | Sicilia | ~400K | 1.19× | |
| 05 | Sardinia | ~100K | 1.18× | |
| 06 | Puglia | ~300K | 1.11× | |
| 07 | Lombardy | ~700K | 1.10× | |
| 08 | Piedmont | ~300K | 1.07× | |
| 09 | Tuscany | ~300K | 1.07× | |
| 10 | Emilia-Romagna | ~300K | 1.06× | |
| 11 | Calabria | ~100K | 1.00× | |
| 12 | Friuli-Venezia Giulia | ~70K | 1.00× | |
| 13 | Veneto | ~300K | 0.95× | |
| 14 | Abruzzo | ~70K | 0.94× | |
| 15 | Umbria | ~50K | 0.90× | |
| 16 | Marche | ~80K | 0.87× | |
| 17 | Basilicata | ~30K | 0.87× | |
| 18 | Aosta Valley | ~7K | 0.77× | |
| 19 | Trentino-Alto Adige/Südtirol | ~50K | 0.75× | |
| 20 | Molise | ~10K | 0.75× |
The strongest cross-interests of the Italia 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seneweb.com | News | 18.77× | ||
| 02 | Exame Nacional do Ensino Médio | Business & Career | 10.90× | ||
| 03 | Funk ostentação | Music & Radio | 10.01× | ||
| 04 | Dario Argento | Movies & TV | 8.28× | ||
| 05 | Bad Bunny | Music & Radio | 6.47× | ||
| 06 | Maquillaje Profesional | Beauty & Wellness | 5.17× | ||
| 07 | Moda Feminina | Fashion & Accessoires | 4.86× | ||
| 08 | Real estate economics | Business & Career | 4.84× | ||
| 09 | Vanity Fairy | Music & Radio | 3.66× | ||
| 10 | YouTube Music | Internet & Social Media | 3.56× | ||
| 11 | Gardaland | Travel & Leisure | 2.95× | ||
| 12 | Manicure & Pedicure | Beauty & Wellness | 2.70× | ||
| 13 | Le Iene | Movies & TV | 2.64× | ||
| 14 | Michael Jackson | Music & Radio | 2.18× | ||
| 15 | Arts and music | Arts & Culture | 2.09× | ||
| 16 | corriere dello sport | Sports | 1.65× | ||
| 17 | Italy | Travel & Leisure | 1.54× | ||
| 18 | FIFA World Cup | Sports | 1.52× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Spotify | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.96× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Indulgence | JOY | 0.76× | |
| Spirituality | BALANCE | 0.78× |
Italia 1 has an estimated audience of 3,534,595 people in Italy, concentrated in Lombardy and Campania.
48.8% of Italia 1 fans are female, 51.2% are male, with an average age of 38.2 years.
Italia 1 fans show strongest brand affinity for Arts and music (2.09×), Bad Bunny (6.47×), and Moda Feminina (4.86×) over the country average.
Italia 1 fans in Italy are most concentrated in Lombardy (reach ~700K), Campania (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Italia 1 itself, the audience over-indexes on Bad Bunny (6.47×), Moda Feminina (4.86×), Italy (1.54×), and Vanity Fairy (3.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Italia 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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