A data profile of the people who buy, follow and care about Gardaland in Italy — modelled from more than twelve digital signal sources. Gardaland has an estimated audience of 3,824,417 people in Italy.
The average Gardaland fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Barbie, Mirabilandia (Italy), Trenitalia, with strongest over-indexing on Barbie (3.52× the country average).
Demographically, the Gardaland audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gardaland fan in Italy is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Barbie.
The key figures that characterise the Gardaland profile in Italy.
60.5% are female, 39.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.8 |
| Estimated audience size | 3,824,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Gardaland audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 65.2% |
| Germany | 5.3% |
| Switzerland | 3.4% |
Where the Gardaland audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~1M | 3.45× | |
| 02 | Trentino-Alto Adige/Südtirol | ~200K | 2.55× | |
| 03 | Lombardy | ~1.5M | 1.80× | |
| 04 | Piedmont | ~400K | 1.20× | |
| 05 | Emilia-Romagna | ~400K | 1.14× | |
| 06 | Friuli-Venezia Giulia | ~80K | 1.13× | |
| 07 | Liguria | ~100K | 1.03× | |
| 08 | Tuscany | ~200K | 0.93× | |
| 09 | Aosta Valley | ~7K | 0.70× | |
| 10 | Sardinia | ~80K | 0.69× | |
| 11 | Puglia | ~200K | 0.68× | |
| 12 | Campania | ~300K | 0.66× | |
| 13 | Lazio | ~300K | 0.65× | |
| 14 | Sicilia | ~200K | 0.63× | |
| 15 | Marche | ~60K | 0.61× | |
| 16 | Abruzzo | ~50K | 0.54× | |
| 17 | Calabria | ~60K | 0.52× | |
| 18 | Umbria | ~30K | 0.51× | |
| 19 | Basilicata | ~20K | 0.43× | |
| 20 | Molise | ~8K | 0.43× |
The strongest cross-interests of the Gardaland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mirabilandia (Italy) | Travel & Leisure | 6.51× | ||
| 02 | alcott | Fashion & Accessoires | 5.26× | ||
| 03 | Barbie | Movies & TV | 3.52× | ||
| 04 | Adventure park | Kids & Family | 3.36× | ||
| 05 | Coin (department store) | Shopping | 2.94× | ||
| 06 | Lake Garda | Travel & Leisure | 2.62× | ||
| 07 | Pepco | Fashion & Accessoires | 2.06× | ||
| 08 | Water park | Travel & Leisure | 2.06× | ||
| 09 | Expert (company) | Shopping | 1.85× | ||
| 10 | Village | Travel & Leisure | 1.81× | ||
| 11 | Theme parks | Travel & Leisure | 1.77× | ||
| 12 | OVS | Fashion & Accessoires | 1.75× | ||
| 13 | Abruzzo | Travel & Leisure | 1.73× | ||
| 14 | Lego | Kids & Family | 1.68× | ||
| 15 | Mare | Travel & Leisure | 1.60× | ||
| 16 | Christmas | Kids & Family | 1.57× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.56× | ||
| 18 | Trenitalia | Cars & Mobility | 1.54× | ||
| 19 | Verona | Travel & Leisure | 1.52× | ||
| 20 | Bed and breakfast | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.21× | |
| Indulgence | JOY | 1.19× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Gardaland's target market in Italy covers an estimated 3,824,417 people, concentrated in Lombardy and Veneto.
60.5% of the Gardaland audience are female, 39.5% are male, with an average age of 40.8 years.
Gardaland fans show strongest brand affinity for Barbie (3.52×), Mirabilandia (Italy) (6.51×), and Trenitalia (1.54×) over the country average.
Gardaland fans in Italy are most concentrated in Lombardy (reach ~1.5M), Veneto (reach ~1M), and Emilia-Romagna (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gardaland itself, the audience over-indexes on Mirabilandia (Italy) (6.51×), Trenitalia (1.54×), Theme parks (1.77×), and Lake Garda (2.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gardaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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