A data profile of the people who buy, follow and care about Water park in Italy — modelled from more than twelve digital signal sources. Water park has an estimated audience of 3,652,574 people in Italy.
The average Water park fan in Italy is 43.0 years old, more female, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Tuscany.
Top brand affinities include Primark, Nail art, Calzedonia, with strongest over-indexing on Primark (1.65× the country average).
Demographically, the Water park audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Water park fan in Italy is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Primark.
The key figures that characterise the Water park profile in Italy.
56.5% are female, 43.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.0 |
| Estimated audience size | 3,652,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 30% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Water park audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.5% |
| Italy | 6.3% |
| Brazil | 5.3% |
Where the Water park audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.27× | |
| 02 | Veneto | ~600K | 2.00× | |
| 03 | Tuscany | ~500K | 1.86× | |
| 04 | Sardinia | ~200K | 1.55× | |
| 05 | Friuli-Venezia Giulia | ~80K | 1.21× | |
| 06 | Umbria | ~60K | 1.08× | |
| 07 | Liguria | ~100K | 1.06× | |
| 08 | Sicilia | ~300K | 0.99× | |
| 09 | Aosta Valley | ~9K | 0.95× | |
| 10 | Molise | ~20K | 0.90× | |
| 11 | Piedmont | ~200K | 0.86× | |
| 12 | Puglia | ~200K | 0.86× | |
| 13 | Basilicata | ~30K | 0.84× | |
| 14 | Marche | ~70K | 0.79× | |
| 15 | Emilia-Romagna | ~200K | 0.77× | |
| 16 | Lombardy | ~500K | 0.74× | |
| 17 | Lazio | ~300K | 0.73× | |
| 18 | Abruzzo | ~60K | 0.71× | |
| 19 | Calabria | ~80K | 0.69× | |
| 20 | Campania | ~300K | 0.68× |
The strongest cross-interests of the Water park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calzedonia | Fashion & Accessoires | 1.89× | ||
| 02 | Shellac | Beauty & Wellness | 1.82× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 1.76× | ||
| 04 | Lip gloss | Beauty & Wellness | 1.76× | ||
| 05 | Manicure & Pedicure | Beauty & Wellness | 1.75× | ||
| 06 | Health And Beauty | Beauty & Wellness | 1.73× | ||
| 07 | Long hair | Beauty & Wellness | 1.71× | ||
| 08 | Mascara | Beauty & Wellness | 1.71× | ||
| 09 | Nail art | Beauty & Wellness | 1.70× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 1.69× | ||
| 11 | Primark | Shopping | 1.65× | ||
| 12 | Artificial nails | Beauty & Wellness | 1.64× | ||
| 13 | Nail salon | Beauty & Wellness | 1.64× | ||
| 14 | Lipstick | Beauty & Wellness | 1.63× | ||
| 15 | Pedicure | Beauty & Wellness | 1.61× | ||
| 16 | Manicure | Beauty & Wellness | 1.59× | ||
| 17 | Nail polish | Beauty & Wellness | 1.58× | ||
| 18 | Eyelash | Beauty & Wellness | 1.58× | ||
| 19 | Eyebrow | Beauty & Wellness | 1.54× | ||
| 20 | Permanent makeup | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Design Affinity | PREMIUM | 1.04× | |
| Luxury Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Career Orientation | POWER | 0.70× | |
| Social Media Usage | JOY | 0.78× |
Water park has an estimated audience of 3,652,574 people in Italy, concentrated in Veneto and Lombardy.
56.5% of Water park fans are female, 43.5% are male, with an average age of 43.0 years.
Water park fans show strongest brand affinity for Primark (1.65×), Nail art (1.7×), and Calzedonia (1.89×) over the country average.
Water park fans in Italy are most concentrated in Veneto (reach ~600K), Lombardy (reach ~500K), and Tuscany (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Water park itself, the audience over-indexes on Nail art (1.7×), Calzedonia (1.89×), Manicure (1.59×), and Pedicure (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Water park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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