Water park Audience in Germany
Water park has an estimated audience of 1,386,820 people in Germany. 57.9% are female, 42.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Sachsen, Baden-Württemberg. Top brand affinities: Rulantica, Tropical Islands Resort, Adventure park, Shopping, Discount stores.
The average Water park fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Baden-Württemberg. Top brand affinities include Rulantica, Tropical Islands Resort, Adventure park, with strongest over-indexing on Rulantica (12.42× the country average). Demographically, the Water park audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Water park fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.6 |
| Estimated audience size | 1,386,820 |
Audience persona
The typical Water park fan in Germany is more female, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Rulantica.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 347,334 | 1.14× |
| Sachsen | 186,868 | 2.75× |
| Baden-Württemberg | 179,001 | 0.95× |
| Bayern | 166,026 | 0.74× |
| Rheinland-Pfalz | 95,358 | 1.37× |
| Niedersachsen | 87,592 | 0.65× |
| Thüringen | 71,840 | 2.03× |
| Hessen | 69,947 | 0.66× |
| Sachsen-Anhalt | 48,035 | 1.34× |
| Brandenburg | 36,836 | 0.86× |
| Berlin | 36,500 | 0.59× |
| Schleswig-Holstein | 31,879 | 0.64× |
| Mecklenburg-Vorpommern | 27,956 | 1.06× |
| Hamburg | 13,165 | 0.42× |
| Bremen | 6,144 | 0.52× |
| Saarland | 4,833 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rulantica | 12.42× | Travel & Leisure |
| Tropical Islands Resort | 9.59× | Travel & Leisure |
| Adventure park | 10.68× | Kids & Family |
| Shopping | 1.64× | Shopping |
| Discount stores | 2.01× | Shopping |
| Online shopping | 1.7× | Shopping |
| Beauty | 1.71× | Beauty & Wellness |
| Rossmann | 2.44× | Shopping |
| Design | 1.66× | Home & Garden |
| Barbie | 2.56× | Movies & TV |
| Business | 1.7× | Business & Career |
| 1.69× | Internet & Social Media | |
| Outdoor recreation | 1.51× | Sports |
| REWE | 1.95× | Shopping |
| Playground | 5.27× | Kids & Family |
| Airbnb | 2.17× | Travel & Leisure |
| Family | 1.81× | Kids & Family |
| Hotels | 1.97× | Travel & Leisure |
| Theme parks | 3.27× | Travel & Leisure |
| Cooking | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| Indulgence | JOY | 1.44 |
| Design Affinity | PREMIUM | 1.29 |
| Travelling | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Italy | 6.3% |
| Brazil | 5.3% |
See Water park audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Water park have in Germany?
Water park has an estimated audience of 1,386,820 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Water park fans?
57.9% of Water park fans are female, 42.1% are male, with an average age of 40.6 years.
Which brands do Water park fans like most?
Water park fans show strongest brand affinity for Rulantica (12.42×), Tropical Islands Resort (9.59×), and Adventure park (10.68×) over the country average.
Where do Water park fans live in Germany?
Water park fans in Germany are most concentrated in Nordrhein-Westfalen (reach 347,334), Sachsen (reach 186,868), and Baden-Württemberg (reach 179,001). These three regions account for the largest share of the active audience.
What other brands do Water park fans also like?
Beyond Water park itself, the audience over-indexes on Tropical Islands Resort (9.59×), Adventure park (10.68×), Shopping (1.64×), and Discount stores (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.