Rulantica Audience in Germany

Rulantica logo

Rulantica has an estimated audience of 3,282,946 people in Germany. 60.6% are female, 39.4% are male, average age 37.7. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Goes, Home Office, Saving, Stradivarius.

The average Rulantica fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Rulantica audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Rulantica fans

Demographic split for Rulantica audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age37.7
Estimated audience size3,282,946

Audience persona

The typical Rulantica fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Rulantica in Germany
RegionReachAffinity
Baden-Württemberg1,953,4514.36×
Nordrhein-Westfalen454,8370.63×
Bayern453,1520.86×
Rheinland-Pfalz351,2332.14×
Hessen345,4821.38×
Niedersachsen167,2910.52×
Saarland105,5332.62×
Sachsen68,6700.43×
Berlin53,7790.37×
Thüringen47,5780.57×
Schleswig-Holstein40,1920.34×
Brandenburg35,7220.35×
Sachsen-Anhalt34,5100.41×
Hamburg29,2750.39×
Mecklenburg-Vorpommern16,8560.27×
Bremen10,2660.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rulantica audience
BrandAffinityCategory
Rossmann1.88×Shopping
Goes1.72×Travel & Leisure
Home Office1.95×Business & Career
Saving1.98×Business & Career
Stradivarius1.97×Shopping
Škoda Kodiaq1.82×Cars & Mobility
Time (magazine)1.71×News
Pantsuit4.37×Fashion & Accessoires
Google Analytics1.58×Internet & Social Media
Home Delivery1.67×Food & Beverages
Al Anbar Governorate6.32×Travel & Leisure
Keeper (password manager)2.18×Technology & Electronics
Alaska1.79×Travel & Leisure
Hatten2.7×Travel & Leisure
Oliver Kahn1.76×Sports
The Equalizer2.41×Movies & TV
Figure painting (hobby)1.86×Arts & Culture
Staycation1.71×Home & Garden
Building insulation1.92×Home & Garden
Free University of Berlin1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rulantica audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Pet OwnershipJOY1.21
IndulgenceJOY1.14
Convenience OrientationPREMIUM1.12
Sports ActivityPOWER1.11
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Rulantica
CountryShare
Germany49.7%
France26.6%
Switzerland9.6%

See Rulantica audiences in other countries

More Theme park audiences in Germany

Frequently asked questions

How many fans does Rulantica have in Germany?

Rulantica has an estimated audience of 3,282,946 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

What is the gender split and age of Rulantica fans?

60.6% of Rulantica fans are female, 39.4% are male, with an average age of 37.7 years.

Which brands do Rulantica fans like most?

Rulantica fans show strongest brand affinity for Rossmann (1.88×), Goes (1.72×), and Home Office (1.95×) over the country average.

Where do Rulantica fans live in Germany?

Rulantica fans in Germany are most concentrated in Baden-Württemberg (reach 1,953,451), Nordrhein-Westfalen (reach 454,837), and Bayern (reach 453,152). These three regions account for the largest share of the active audience.

What other brands do Rulantica fans also like?

Beyond Rulantica itself, the audience over-indexes on Goes (1.72×), Home Office (1.95×), Saving (1.98×), and Stradivarius (1.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rulantica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.