Rulantica Audience in Germany

Rulantica has an estimated audience of 3,282,946 people in Germany. 60.6% are female, 39.4% are male, average age 37.7. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Goes, Home Office, Saving, Stradivarius.
The average Rulantica fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Rulantica audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Rulantica fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 37.7 |
| Estimated audience size | 3,282,946 |
Audience persona
The typical Rulantica fan in Germany is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,953,451 | 4.36× |
| Nordrhein-Westfalen | 454,837 | 0.63× |
| Bayern | 453,152 | 0.86× |
| Rheinland-Pfalz | 351,233 | 2.14× |
| Hessen | 345,482 | 1.38× |
| Niedersachsen | 167,291 | 0.52× |
| Saarland | 105,533 | 2.62× |
| Sachsen | 68,670 | 0.43× |
| Berlin | 53,779 | 0.37× |
| Thüringen | 47,578 | 0.57× |
| Schleswig-Holstein | 40,192 | 0.34× |
| Brandenburg | 35,722 | 0.35× |
| Sachsen-Anhalt | 34,510 | 0.41× |
| Hamburg | 29,275 | 0.39× |
| Mecklenburg-Vorpommern | 16,856 | 0.27× |
| Bremen | 10,266 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| Goes | 1.72× | Travel & Leisure |
| Home Office | 1.95× | Business & Career |
| Saving | 1.98× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Time (magazine) | 1.71× | News |
| Pantsuit | 4.37× | Fashion & Accessoires |
| Google Analytics | 1.58× | Internet & Social Media |
| Home Delivery | 1.67× | Food & Beverages |
| Al Anbar Governorate | 6.32× | Travel & Leisure |
| Keeper (password manager) | 2.18× | Technology & Electronics |
| Alaska | 1.79× | Travel & Leisure |
| Hatten | 2.7× | Travel & Leisure |
| Oliver Kahn | 1.76× | Sports |
| The Equalizer | 2.41× | Movies & TV |
| Figure painting (hobby) | 1.86× | Arts & Culture |
| Staycation | 1.71× | Home & Garden |
| Building insulation | 1.92× | Home & Garden |
| Free University of Berlin | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.21 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.12 |
| Sports Activity | POWER | 1.11 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.7% |
| France | 26.6% |
| Switzerland | 9.6% |
See Rulantica audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Hackescher Markt (3,030,000)
- Disneyland Paris (1,800,989)
Frequently asked questions
How many fans does Rulantica have in Germany?
Rulantica has an estimated audience of 3,282,946 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Rulantica fans?
60.6% of Rulantica fans are female, 39.4% are male, with an average age of 37.7 years.
Which brands do Rulantica fans like most?
Rulantica fans show strongest brand affinity for Rossmann (1.88×), Goes (1.72×), and Home Office (1.95×) over the country average.
Where do Rulantica fans live in Germany?
Rulantica fans in Germany are most concentrated in Baden-Württemberg (reach 1,953,451), Nordrhein-Westfalen (reach 454,837), and Bayern (reach 453,152). These three regions account for the largest share of the active audience.
What other brands do Rulantica fans also like?
Beyond Rulantica itself, the audience over-indexes on Goes (1.72×), Home Office (1.95×), Saving (1.98×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rulantica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.