Disneyland Paris Audience in Germany

Disneyland Paris has an estimated audience of 1,800,988 people in Germany. 67.3% are female, 32.7% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Harry Potter, Reading, Movies, Arts and music, Filmpark Babelsberg.
The average Disneyland Paris fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Harry Potter, Reading, Movies, with strongest over-indexing on Harry Potter (2.35× the country average). Demographically, the Disneyland Paris audience skews more female with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Disneyland Paris fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 32.8 |
| Estimated audience size | 1,800,988 |
Audience persona
The typical Disneyland Paris fan in Germany is more female, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 517,471 | 1.31× |
| Baden-Württemberg | 275,768 | 1.12× |
| Bayern | 267,321 | 0.92× |
| Niedersachsen | 178,699 | 1.02× |
| Hessen | 169,994 | 1.24× |
| Rheinland-Pfalz | 137,919 | 1.53× |
| Sachsen | 63,418 | 0.72× |
| Berlin | 61,525 | 0.76× |
| Brandenburg | 49,824 | 0.89× |
| Sachsen-Anhalt | 41,318 | 0.89× |
| Saarland | 40,870 | 1.85× |
| Thüringen | 38,669 | 0.84× |
| Hamburg | 35,628 | 0.88× |
| Schleswig-Holstein | 34,213 | 0.53× |
| Mecklenburg-Vorpommern | 24,877 | 0.72× |
| Bremen | 11,930 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.35× | Movies & TV |
| Reading | 1.88× | Literature |
| Movies | 1.91× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Filmpark Babelsberg | 10.95× | Movies & TV |
| Disneyland | 4.32× | Travel & Leisure |
| Slum | 16.36× | Politics & Society |
| Walt Disney World | 4.14× | Travel & Leisure |
| Deichmann | 2× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.3× | Movies & TV |
| Gala | 1.63× | News |
| Theme parks | 2.4× | Travel & Leisure |
| Primark | 1.82× | Shopping |
| Wetter.com | 1.52× | Home & Garden |
| Rulantica | 3.03× | Travel & Leisure |
| Disney Store | 6.58× | Shopping |
| Bonprix | 1.8× | Shopping |
| Lego | 1.92× | Kids & Family |
| Helene Fischer | 1.57× | Music & Radio |
| Let's Dance (German TV series) | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Sports Activity | POWER | 1.3 |
| Pet Ownership | JOY | 1.29 |
| DIY Mentality | THRILL | 1.18 |
| Creativity | OPEN | 1.17 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| France | 13.7% |
| Japan | 13.1% |
See Disneyland Paris audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Disneyland Paris have in Germany?
Disneyland Paris has an estimated audience of 1,800,988 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Disneyland Paris fans?
67.3% of Disneyland Paris fans are female, 32.7% are male, with an average age of 32.8 years.
Which brands do Disneyland Paris fans like most?
Disneyland Paris fans show strongest brand affinity for Harry Potter (2.35×), Reading (1.88×), and Movies (1.91×) over the country average.
Where do Disneyland Paris fans live in Germany?
Disneyland Paris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,471), Baden-Württemberg (reach 275,768), and Bayern (reach 267,321). These three regions account for the largest share of the active audience.
What other brands do Disneyland Paris fans also like?
Beyond Disneyland Paris itself, the audience over-indexes on Reading (1.88×), Movies (1.91×), Arts and music (1.74×), and Filmpark Babelsberg (10.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Disneyland Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.