Disneyland Paris Audience in Germany

Disneyland Paris logo

Disneyland Paris has an estimated audience of 1,800,988 people in Germany. 67.3% are female, 32.7% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Harry Potter, Reading, Movies, Arts and music, Filmpark Babelsberg.

The average Disneyland Paris fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Harry Potter, Reading, Movies, with strongest over-indexing on Harry Potter (2.35× the country average). Demographically, the Disneyland Paris audience skews more female with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Disneyland Paris fans

Demographic split for Disneyland Paris audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age32.8
Estimated audience size1,800,988

Audience persona

The typical Disneyland Paris fan in Germany is more female, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in Germany

Top regions ranked by reach for Disneyland Paris in Germany
RegionReachAffinity
Nordrhein-Westfalen517,4711.31×
Baden-Württemberg275,7681.12×
Bayern267,3210.92×
Niedersachsen178,6991.02×
Hessen169,9941.24×
Rheinland-Pfalz137,9191.53×
Sachsen63,4180.72×
Berlin61,5250.76×
Brandenburg49,8240.89×
Sachsen-Anhalt41,3180.89×
Saarland40,8701.85×
Thüringen38,6690.84×
Hamburg35,6280.88×
Schleswig-Holstein34,2130.53×
Mecklenburg-Vorpommern24,8770.72×
Bremen11,9300.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disneyland Paris audience
BrandAffinityCategory
Harry Potter2.35×Movies & TV
Reading1.88×Literature
Movies1.91×Movies & TV
Arts and music1.74×Arts & Culture
Filmpark Babelsberg10.95×Movies & TV
Disneyland4.32×Travel & Leisure
Slum16.36×Politics & Society
Walt Disney World4.14×Travel & Leisure
DeichmannShopping
Gute Zeiten, schlechte Zeiten2.3×Movies & TV
Gala1.63×News
Theme parks2.4×Travel & Leisure
Primark1.82×Shopping
Wetter.com1.52×Home & Garden
Rulantica3.03×Travel & Leisure
Disney Store6.58×Shopping
Bonprix1.8×Shopping
Lego1.92×Kids & Family
Helene Fischer1.57×Music & Radio
Let's Dance (German TV series)1.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disneyland Paris audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
Sports ActivityPOWER1.3
Pet OwnershipJOY1.29
DIY MentalityTHRILL1.18
CreativityOPEN1.17
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Disneyland Paris
CountryShare
United States20.6%
France13.7%
Japan13.1%

See Disneyland Paris audiences in other countries

More Theme park audiences in Germany

Frequently asked questions

How many fans does Disneyland Paris have in Germany?

Disneyland Paris has an estimated audience of 1,800,988 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Disneyland Paris fans?

67.3% of Disneyland Paris fans are female, 32.7% are male, with an average age of 32.8 years.

Which brands do Disneyland Paris fans like most?

Disneyland Paris fans show strongest brand affinity for Harry Potter (2.35×), Reading (1.88×), and Movies (1.91×) over the country average.

Where do Disneyland Paris fans live in Germany?

Disneyland Paris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 517,471), Baden-Württemberg (reach 275,768), and Bayern (reach 267,321). These three regions account for the largest share of the active audience.

What other brands do Disneyland Paris fans also like?

Beyond Disneyland Paris itself, the audience over-indexes on Reading (1.88×), Movies (1.91×), Arts and music (1.74×), and Filmpark Babelsberg (10.95×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Disneyland Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.