Slum Audience in Germany
Slum has an estimated audience of 248,638 people in Germany. 72.0% are female, 28.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Israel, KLIX (AM), Dog breed, Huck (magazine).
The average Slum fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Israel, KLIX (AM), with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Slum audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Slum fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 34.3 |
| Estimated audience size | 248,638 |
Audience persona
The typical Slum fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,930 | 1.14× |
| Bayern | 38,863 | 0.97× |
| Baden-Württemberg | 38,344 | 1.13× |
| Niedersachsen | 26,829 | 1.11× |
| Hessen | 18,921 | 1× |
| Rheinland-Pfalz | 15,206 | 1.22× |
| Berlin | 12,052 | 1.08× |
| Sachsen | 11,103 | 0.91× |
| Schleswig-Holstein | 8,715 | 0.98× |
| Brandenburg | 6,818 | 0.88× |
| Hamburg | 6,632 | 1.18× |
| Thüringen | 5,240 | 0.83× |
| Sachsen-Anhalt | 5,210 | 0.81× |
| Mecklenburg-Vorpommern | 3,839 | 0.81× |
| Saarland | 2,741 | 0.9× |
| Bremen | 2,235 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Israel | 3.97× | Travel & Leisure |
| KLIX (AM) | 4.7× | Music & Radio |
| Dog breed | 1.65× | Pets & Animals |
| Huck (magazine) | 16.36× | Internet & Social Media |
| Home Office | 1.95× | Business & Career |
| Home Delivery | 3.71× | Food & Beverages |
| Saving | 1.79× | Business & Career |
| Progressive rock | 1.91× | Music & Radio |
| Hormones: The Series | 9.99× | Movies & TV |
| Este, Veneto | 2.52× | Travel & Leisure |
| Stradivarius | 1.53× | Shopping |
| Collectable | 1.51× | Kids & Family |
| Glencore | 10.13× | Business & Career |
| Snow White (Fables) | 1.82× | Literature |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Time (magazine) | 1.6× | News |
| Harvey Mudd College | 11.33× | Business & Career |
| Solo climbing | 2.31× | Sports |
| Hostelworld | 3.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Tradition | CONSERVATISM | 1.31 |
| Mindfulness | BALANCE | 1.28 |
| Extroversion | THRILL | 1.26 |
| Creativity | OPEN | 1.22 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 56.8% |
| United States | 8.7% |
| Germany | 5.8% |
See Slum audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slum have in Germany?
Slum has an estimated audience of 248,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slum fans?
72.0% of Slum fans are female, 28.0% are male, with an average age of 34.3 years.
Which brands do Slum fans like most?
Slum fans show strongest brand affinity for Rossmann (2.14×), Israel (3.97×), and KLIX (AM) (4.7×) over the country average.
Where do Slum fans live in Germany?
Slum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,930), Bayern (reach 38,863), and Baden-Württemberg (reach 38,344). These three regions account for the largest share of the active audience.
What other brands do Slum fans also like?
Beyond Slum itself, the audience over-indexes on Israel (3.97×), KLIX (AM) (4.7×), Dog breed (1.65×), and Huck (magazine) (16.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.