Slum Audience in Germany
Slum has an estimated audience of 248,638 people in Germany. 72.0% are female, 28.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Disneyland Paris, Italo disco, Western Union, Jamie Lee Curtis, Satire.
The average Slum fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Disneyland Paris, Italo disco, Western Union, with strongest over-indexing on Disneyland Paris (14.62× the country average). Demographically, the Slum audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Slum fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 34.3 |
| Estimated audience size | 248,638 |
Audience persona
The typical Slum fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Disneyland Paris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,930 | 1.14× |
| Bayern | 38,863 | 0.97× |
| Baden-Württemberg | 38,344 | 1.13× |
| Niedersachsen | 26,829 | 1.11× |
| Hessen | 18,921 | 1× |
| Rheinland-Pfalz | 15,206 | 1.22× |
| Berlin | 12,052 | 1.08× |
| Sachsen | 11,103 | 0.91× |
| Schleswig-Holstein | 8,715 | 0.98× |
| Brandenburg | 6,818 | 0.88× |
| Hamburg | 6,632 | 1.18× |
| Thüringen | 5,240 | 0.83× |
| Sachsen-Anhalt | 5,210 | 0.81× |
| Mecklenburg-Vorpommern | 3,839 | 0.81× |
| Saarland | 2,741 | 0.9× |
| Bremen | 2,235 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disneyland Paris | 14.62× | Travel & Leisure |
| Italo disco | 17.99× | Music & Radio |
| Western Union | 5.54× | Business & Career |
| Jamie Lee Curtis | 8.98× | Movies & TV |
| Satire | 5.53× | Literature |
| Felix Baumgartner | 5.02× | Sports |
| Cameron Diaz | 9.52× | Movies & TV |
| Beetlejuice | 5.01× | Movies & TV |
| Once upon a time | 16.36× | Movies & TV |
| Creedence Clearwater Revival | 14.39× | Music & Radio |
| Leggings | 4.24× | Fashion & Accessoires |
| Buy to let | 16.36× | Home & Garden |
| Real property | 4.34× | Home & Garden |
| Black Veil Brides | 16.36× | Music & Radio |
| Jethro Tull (band) | 13.13× | Music & Radio |
| Bored Panda | 9.7× | Internet & Social Media |
| Harry Potter | 1.56× | Movies & TV |
| Jon Bon Jovi | 9.31× | Music & Radio |
| Wir sind Helden | 15.92× | Music & Radio |
| Bosse (musician) | 10.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| Tradition | CONSERVATISM | 1.31 |
| Mindfulness | BALANCE | 1.28 |
| Extroversion | THRILL | 1.26 |
| Creativity | OPEN | 1.22 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 56.8% |
| United States | 8.7% |
| Germany | 5.8% |
See Slum audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slum have in Germany?
Slum has an estimated audience of 248,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slum fans?
72.0% of Slum fans are female, 28.0% are male, with an average age of 34.3 years.
Which brands do Slum fans like most?
Slum fans show strongest brand affinity for Disneyland Paris (14.62×), Italo disco (17.99×), and Western Union (5.54×) over the country average.
Where do Slum fans live in Germany?
Slum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,930), Bayern (reach 38,863), and Baden-Württemberg (reach 38,344). These three regions account for the largest share of the active audience.
What other brands do Slum fans also like?
Beyond Slum itself, the audience over-indexes on Italo disco (17.99×), Western Union (5.54×), Jamie Lee Curtis (8.98×), and Satire (5.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.