Slum Audience in United States
Slum has an estimated audience of 370,492 people in United States. 47.0% are female, 53.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Nationality, Hebe, Throne of Glass, Nurse educator.
The average Slum fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Nationality, Hebe, with strongest over-indexing on Historic site (20× the country average). Demographically, the Slum audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Slum fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.0 |
| Estimated audience size | 370,492 |
Audience persona
The typical Slum fan in United States is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,391 | 1.04× |
| Texas | 31,381 | 0.99× |
| Florida | 19,483 | 0.78× |
| New York | 17,477 | 0.84× |
| Illinois | 12,170 | 0.99× |
| Pennsylvania | 11,930 | 0.96× |
| Minnesota | 11,516 | 2.17× |
| Ohio | 11,014 | 0.97× |
| North Carolina | 10,606 | 0.95× |
| Georgia | 8,713 | 0.76× |
| Michigan | 8,298 | 0.86× |
| Washington | 7,991 | 1.08× |
| Virginia | 7,850 | 0.87× |
| Missouri | 7,709 | 1.29× |
| Colorado | 7,318 | 1.25× |
| Oregon | 7,163 | 1.69× |
| New Jersey | 7,146 | 0.76× |
| Massachusetts | 6,817 | 0.93× |
| Wisconsin | 6,804 | 1.22× |
| Arizona | 6,731 | 0.89× |
| Tennessee | 6,469 | 0.87× |
| Indiana | 6,447 | 0.95× |
| Alabama | 5,661 | 1.09× |
| Maryland | 5,336 | 0.84× |
| Kentucky | 4,515 | 0.97× |
| South Carolina | 4,203 | 0.75× |
| Iowa | 3,964 | 1.3× |
| Louisiana | 3,923 | 0.82× |
| Kansas | 3,905 | 1.34× |
| Connecticut | 3,571 | 0.96× |
| Arkansas | 3,038 | 1× |
| Nevada | 3,031 | 0.85× |
| Oklahoma | 3,017 | 0.73× |
| Utah | 2,871 | 0.87× |
| Nebraska | 2,762 | 1.49× |
| Hawaii | 2,245 | 1.41× |
| Mississippi | 2,215 | 0.73× |
| Idaho | 1,878 | 1.01× |
| South Dakota | 1,721 | 2.01× |
| New Mexico | 1,526 | 0.82× |
| West Virginia | 1,156 | 0.67× |
| Rhode Island | 1,071 | 0.91× |
| New Hampshire | 1,061 | 0.73× |
| Maine | 1,024 | 0.77× |
| North Dakota | 1,003 | 1.32× |
| Washington, District of Columbia | 911 | 0.82× |
| Montana | 802 | 0.78× |
| Delaware | 730 | 0.71× |
| Alaska | 628 | 0.79× |
| Vermont | 481 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 20× | Arts & Culture |
| Nationality | 7.33× | Politics & Society |
| Hebe | 20× | Home & Garden |
| Throne of Glass | 20× | Literature |
| Nurse educator | 20× | Kids & Family |
| Buying and Selling Real Estate | 19.43× | Home & Garden |
| Mackenzie Foy | 14.88× | Fashion & Accessoires |
| Emperor Entertainment Group | 16.93× | Business & Career |
| Stop Bullying | 20× | Politics & Society |
| La Opinión | 8.05× | News |
| Staycation | 3.36× | Home & Garden |
| Carnival of Souls | 20× | Movies & TV |
| Electrolyte | 4.06× | Health |
| Canis | 8.56× | Pets & Animals |
| Jingoism | 1.8× | Politics & Society |
| Curcuma | 16.05× | Food & Beverages |
| JDSU | 2.37× | Business & Career |
| South Yorkshire | 11× | Travel & Leisure |
| Laneige | 3.92× | Beauty & Wellness |
| Pro-Ject | 2.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.67 |
| Luxury Orientation | PREMIUM | 1.38 |
| Mindfulness | BALANCE | 1.33 |
| Indulgence | JOY | 1.32 |
| Urban Lifestyle | OPEN | 1.3 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 56.8% |
| United States | 8.7% |
| Germany | 5.8% |
See Slum audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Slum have in United States?
Slum has an estimated audience of 370,492 people in United States, concentrated in California and Texas.
What is the gender split and age of Slum fans?
47.0% of Slum fans are female, 53.0% are male, with an average age of 41.0 years.
Which brands do Slum fans like most?
Slum fans show strongest brand affinity for Historic site (20×), Nationality (7.33×), and Hebe (20×) over the country average.
Where do Slum fans live in United States?
Slum fans in United States are most concentrated in California (reach 42,391), Texas (reach 31,381), and Florida (reach 19,483). These three regions account for the largest share of the active audience.
What other brands do Slum fans also like?
Beyond Slum itself, the audience over-indexes on Nationality (7.33×), Hebe (20×), Throne of Glass (20×), and Nurse educator (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Slum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.