Rascasse Audience Intelligence

Slum Audience in United States

A data profile of the people who buy, follow and care about Slum in United States — modelled from more than twelve digital signal sources. Slum has an estimated audience of 370,492 people in United States.

#12633among Topic in United States#2414in Politics & Society

The average Slum fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A.C. Milan, FlightAware, Škoda Auto, with strongest over-indexing on A.C. Milan (15.36× the country average).

Demographically, the Slum audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slum fan in United States is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for A.C. Milan.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slum profile in United States.

Audience size
370K
in United States
Gender
47.0%♀
53.0% male
Age
41.0
average years
Country rank
#43297
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slum fans

47.0% are female, 53.0% are male, average age 41.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Slum audience in United States
MetricValue
Female47.0%
Male53.0%
Average age41.0
Estimated audience size370,492
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Slum audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Slum audience comes from United States.

Worldwide audience distribution share by country for Slum
CountryShare
Brazil56.7%
United States8.7%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slum audience in United States is strongest.

Fig. 05

Top regions by affinity

Slum fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K1.97×
02Minnesota~10K1.79×
03Oregon~6K1.53×
04Nebraska~3K1.43×
05Iowa~4K1.28×
06Hawaii~2K1.28×
07Kansas~4K1.27×
08North Dakota<1K1.24×
09Missouri~7K1.22×
10Wisconsin~7K1.20×
11Colorado~7K1.19×
12Alabama~6K1.10×
13Texas~30K1.03×
14Washington~8K1.02×
15Arkansas~3K1.01×
16Indiana~7K1.00×
17Illinois~10K0.99×
18Ohio~10K0.99×
19Idaho~2K0.98×
20California~40K0.96×
21Pennsylvania~10K0.96×
22Alaska<1K0.96×
23Kentucky~4K0.95×
24Connecticut~4K0.95×
25Rhode Island~1K0.95×
26North Carolina~10K0.93×
27Massachusetts~7K0.93×
28Montana<1K0.92×
29Vermont<1K0.92×
30Virginia~8K0.90×
31Delaware<1K0.88×
32Michigan~8K0.87×
33Louisiana~4K0.87×
34Utah~3K0.87×
35New Mexico~2K0.87×
36Arizona~6K0.85×
37Tennessee~6K0.84×
38Maine~1K0.84×
39Washington, District of Columbia<1K0.84×
40New York~20K0.83×
41Maryland~5K0.83×
42South Carolina~5K0.83×
43Nevada~3K0.83×
44New Jersey~8K0.81×
45Mississippi~2K0.81×
46New Hampshire~1K0.81×
47Oklahoma~3K0.80×
48West Virginia~1K0.80×
49Georgia~9K0.77×
50Florida~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Slum, United States
0.76×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slum audience
#·InterestCategoryAffinity×
01Little Red Riding HoodLiterature20.58×
02Wallace and GromitMovies & TV20.00×
03Campeonato Brasileiro Série ASports20.00×
04CR FlamengoSports20.00×
05John McEnroeSports20.00×
06Pep GuardiolaSports20.00×
07Club LeónSports20.00×
08Volkswagen PoloCars & Mobility20.00×
09La Gazzetta dello SportSports18.32×
10Škoda AutoCars & Mobility17.72×
11RonaldinhoSports16.84×
12A.C. MilanSports15.36×
13OrangeTechnology & Electronics14.17×
14FlightAwareTravel & Leisure11.61×
15Kiernan ShipkaMovies & TV10.93×
16JD SportsShopping9.55×
17Patrick SwayzeMovies & TV8.23×
18GoodreadsLiterature6.73×
19Web serverTechnology & Electronics5.31×
20RedditInternet & Social Media3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slum audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
IndividualismJOY1.55×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slum have in United States?

Slum has an estimated audience of 370,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slum fans?

47.0% of Slum fans are female, 53.0% are male, with an average age of 41.0 years.

03

Which brands do Slum fans like most?

Slum fans show strongest brand affinity for A.C. Milan (15.36×), FlightAware (11.61×), and Škoda Auto (17.72×) over the country average.

04

Where do Slum fans live in United States?

Slum fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Slum fans also like?

Beyond Slum itself, the audience over-indexes on FlightAware (11.61×), Škoda Auto (17.72×), Orange (14.17×), and Ronaldinho (16.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Slum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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