Rascasse Audience Intelligence

Volkswagen Polo Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Polo in United States — modelled from more than twelve digital signal sources. Volkswagen Polo has an estimated audience of 782,489 people in United States.

#203among Car type in United States#214among Car Model in United States#834in Cars & Mobility

The average Volkswagen Polo fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Maps, Fat Albert (film), VW T-Cross, with strongest over-indexing on Google Maps (20× the country average).

Demographically, the Volkswagen Polo audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Polo fan in United States is more male, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Polo profile in United States.

Audience size
782K
in United States
Gender
23.4%♀
76.6% male
Age
32.4
average years
Country rank
#27854
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Polo fans

23.4% are female, 76.6% are male, average age 32.4.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Volkswagen Polo audience in United States
MetricValue
Female23.4%
Male76.6%
Average age32.4
Estimated audience size782,489
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Volkswagen Polo audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Volkswagen Polo audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Polo
CountryShare
Brazil10.8%
Germany8.0%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Polo audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Polo fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.52×
02Washington, District of Columbia~4K1.50×
03New York~60K1.41×
04Washington~20K1.39×
05New Jersey~30K1.37×
06Connecticut~10K1.36×
07New Hampshire~4K1.32×
08Virginia~20K1.26×
09Maine~3K1.22×
10Colorado~10K1.19×
11Oregon~10K1.16×
12Florida~60K1.14×
13Vermont~2K1.14×
14California~90K1.10×
15Maryland~10K1.10×
16Utah~8K1.10×
17Rhode Island~3K1.09×
18Illinois~30K1.08×
19Pennsylvania~30K1.07×
20Alaska~2K1.04×
21North Carolina~20K1.02×
22Hawaii~3K1.00×
23Minnesota~10K0.99×
24Georgia~20K0.98×
25Idaho~4K0.98×
26Texas~70K0.97×
27Arizona~10K0.93×
28Delaware~2K0.93×
29Tennessee~10K0.92×
30Wisconsin~10K0.92×
31Michigan~20K0.91×
32Montana~2K0.91×
33West Virginia~3K0.90×
34North Dakota~1K0.90×
35Nevada~7K0.89×
36Indiana~10K0.88×
37South Carolina~10K0.88×
38Nebraska~3K0.87×
39South Dakota~2K0.87×
40Ohio~20K0.86×
41Iowa~6K0.86×
42Kansas~5K0.86×
43Missouri~10K0.85×
44Arkansas~5K0.85×
45New Mexico~3K0.83×
46Kentucky~8K0.82×
47Oklahoma~7K0.81×
48Alabama~9K0.78×
49Mississippi~5K0.76×
50Louisiana~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Polo, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Polo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Polo audience
#·InterestCategoryAffinity×
01VW T-CrossCars & Mobility337.81×
02Fat Albert (film)Movies & TV157.17×
03SEAT IbizaCars & Mobility138.89×
04All About the BenjaminsMovies & TV70.15×
05Big Momma's HouseMovies & TV60.24×
06A Haunted HouseMovies & TV57.27×
07Škoda AutoCars & Mobility46.13×
08Honda FitCars & Mobility39.17×
09Alvin and the Chipmunks (film)Movies & TV31.72×
10White ChicksMovies & TV26.18×
11Max VerstappenSports23.59×
12Google MapsInternet & Social Media20.00×
13WakesurfingSports20.00×
14Eric TrumpPolitics & Society20.00×
15Light truckCars & Mobility20.00×
16GlampingTravel & Leisure20.00×
17Ice Hockey World ChampionshipsSports19.78×
18Rocky Mountain National ParkTravel & Leisure18.88×
19Personal luxury carCars & Mobility17.76×
20Billy Bob ThorntonMovies & TV12.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Polo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Polo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.67×
PatriotismCONSERVATISM2.34×
Family OrientationCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Polo audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY1.02×
Pet OwnershipJOY1.02×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Polo have in United States?

Volkswagen Polo has an estimated audience of 782,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen Polo fans?

23.4% of Volkswagen Polo fans are female, 76.6% are male, with an average age of 32.4 years.

03

Which brands do Volkswagen Polo fans like most?

Volkswagen Polo fans show strongest brand affinity for Google Maps (20×), Fat Albert (film) (157.17×), and VW T-Cross (337.81×) over the country average.

04

Where do Volkswagen Polo fans live in United States?

Volkswagen Polo fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Polo fans also like?

Beyond Volkswagen Polo itself, the audience over-indexes on Fat Albert (film) (157.17×), VW T-Cross (337.81×), SEAT Ibiza (138.89×), and Škoda Auto (46.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Volkswagen Polo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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