Volkswagen Polo Audience in United States

Volkswagen Polo logo

Volkswagen Polo has an estimated audience of 783,413 people in United States. 23.4% are female, 76.6% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Fat Albert (film), Google Maps, SEAT Ibiza, Škoda Auto, VW T-Cross.

The average Volkswagen Polo fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fat Albert (film), Google Maps, SEAT Ibiza, with strongest over-indexing on Fat Albert (film) (157.17× the country average). Demographically, the Volkswagen Polo audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Polo fans

Demographic split for Volkswagen Polo audience in United States
MetricValue
Female23.4%
Male76.6%
Average age32.4
Estimated audience size783,413

Audience persona

The typical Volkswagen Polo fan in United States is more male, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Fat Albert (film).

Top regions in United States

Top regions ranked by reach for Volkswagen Polo in United States
RegionReachAffinity
California100,9191.17×
Texas70,7221.05×
New York63,5401.45×
Florida63,2271.19×
Illinois29,8021.14×
New Jersey29,4421.48×
Pennsylvania29,2031.11×
North Carolina25,4901.08×
Georgia25,4521.05×
Virginia24,0691.26×
Massachusetts23,9331.55×
Washington22,8921.46×
Ohio21,0280.87×
Michigan18,2380.89×
Maryland15,3901.14×
Arizona15,3320.96×
Colorado15,2911.24×
Tennessee13,8380.88×
Indiana12,7010.89×
Connecticut10,8761.38×
Oregon10,8581.21×
Minnesota10,5930.94×
Missouri10,4870.83×
Wisconsin10,3060.87×
South Carolina10,0350.85×
Alabama8,1800.75×
Utah7,9201.13×
Kentucky7,7340.79×
Nevada6,6460.88×
Oklahoma6,4530.74×
Louisiana6,1780.61×
Kansas4,9790.81×
Iowa4,9430.77×
Arkansas4,5760.71×
New Hampshire4,3191.4×
Washington, District of Columbia4,1981.78×
Mississippi3,6540.57×
Hawaii3,6211.08×
Idaho3,4710.88×
Maine3,3821.21×
Nebraska3,1520.8×
West Virginia3,0160.83×
Rhode Island2,7931.12×
New Mexico2,6990.69×
Delaware1,8670.86×
Alaska1,6781×
Montana1,5920.73×
Vermont1,4711.07×
South Dakota1,0190.56×
North Dakota9100.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Polo audience
BrandAffinityCategory
Fat Albert (film)157.17×Movies & TV
Google Maps20×Internet & Social Media
SEAT Ibiza138.89×Cars & Mobility
Škoda Auto46.13×Cars & Mobility
VW T-Cross337.81×Cars & Mobility
Alvin and the Chipmunks (film)31.72×Movies & TV
Max Verstappen23.59×Sports
White Chicks26.18×Movies & TV
Wakesurfing20×Sports
Light truck20×Cars & Mobility
Personal luxury car17.76×Cars & Mobility
Big Momma's House60.24×Movies & TV
Glamping20×Travel & Leisure
Billy Bob Thornton12.69×Movies & TV
Ice Hockey World Championships19.78×Sports
Rocky Mountain National Park18.88×Travel & Leisure
Honda Fit39.17×Cars & Mobility
All About the Benjamins70.15×Movies & TV
Diary of a Wimpy Kid26.02×Literature
Friends4.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Polo audience
TraitClusterScore
Luxury OrientationPREMIUM3.19
Family OrientationCONSERVATISM2.88
Risk AppetiteTHRILL2.12
LGBTQ+ IdentityOPEN1.9
Community OrientationOPEN1.63
Sports ActivityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Polo
CountryShare
Brazil11.0%
Germany8.2%
United Kingdom6.4%

See Volkswagen Polo audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Polo have in United States?

Volkswagen Polo has an estimated audience of 783,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Polo fans?

23.4% of Volkswagen Polo fans are female, 76.6% are male, with an average age of 32.4 years.

Which brands do Volkswagen Polo fans like most?

Volkswagen Polo fans show strongest brand affinity for Fat Albert (film) (157.17×), Google Maps (20×), and SEAT Ibiza (138.89×) over the country average.

Where do Volkswagen Polo fans live in United States?

Volkswagen Polo fans in United States are most concentrated in California (reach 100,919), Texas (reach 70,722), and New York (reach 63,540). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Polo fans also like?

Beyond Volkswagen Polo itself, the audience over-indexes on Google Maps (20×), SEAT Ibiza (138.89×), Škoda Auto (46.13×), and VW T-Cross (337.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.