Rascasse Audience Intelligence

Big Momma's House Audience in United States

A data profile of the people who buy, follow and care about Big Momma's House in United States — modelled from more than twelve digital signal sources. Big Momma's House has an estimated audience of 578,293 people in United States.

#2903among Movie / TV Show / Series in United States#6249in Movies & TV

The average Big Momma's House fan in United States is 24.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volkswagen Polo, Pizza Hut, Subway, with strongest over-indexing on Volkswagen Polo (60.24× the country average).

Demographically, the Big Momma's House audience skews more female with an average age of 24.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Momma's House fan in United States is more female, around 24.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Volkswagen Polo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Momma's House profile in United States.

Audience size
578K
in United States
Gender
63.5%♀
36.5% male
Age
24.5
average years
Country rank
#33556
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Momma's House viewers

63.5% are female, 36.5% are male, average age 24.5.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Big Momma's House audience in United States
MetricValue
Female63.5%
Male36.5%
Average age24.5
Estimated audience size578,293
Fig. 03

Age distribution

Ø 24.5
average years
Age distribution of the Big Momma's House audience in United States
Age bracketShare%
16-1968%
20-2919%
30-397%
40-495%
50+2%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Big Momma's House audience comes from United States.

Worldwide audience distribution share by country for Big Momma's House
CountryShare
United States29.5%
France8.4%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Momma's House audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Momma's House fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.76×
02Louisiana~10K1.62×
03Alabama~10K1.49×
04Arkansas~7K1.45×
05Georgia~30K1.43×
06Michigan~20K1.40×
07South Carolina~10K1.36×
08Texas~60K1.28×
09North Carolina~20K1.28×
10Tennessee~10K1.25×
11Oklahoma~8K1.22×
12Kentucky~9K1.19×
13Maryland~10K1.15×
14Delaware~2K1.14×
15Missouri~10K1.12×
16West Virginia~3K1.12×
17Illinois~20K1.11×
18New Mexico~3K1.11×
19Indiana~10K1.09×
20Ohio~20K1.08×
21Virginia~10K1.03×
22Nevada~6K1.03×
23Arizona~10K1.02×
24Florida~40K1.01×
25Kansas~5K1.00×
26California~60K0.99×
27Nebraska~3K0.96×
28Pennsylvania~20K0.94×
29Connecticut~5K0.92×
30Washington, District of Columbia~2K0.90×
31New York~30K0.89×
32New Jersey~10K0.89×
33Iowa~4K0.88×
34Rhode Island~2K0.87×
35Wisconsin~8K0.86×
36Alaska~1K0.85×
37Idaho~2K0.82×
38South Dakota~1K0.82×
39North Dakota<1K0.82×
40Colorado~7K0.77×
41Hawaii~2K0.76×
42Minnesota~6K0.75×
43Vermont<1K0.75×
44Massachusetts~8K0.73×
45Utah~4K0.72×
46Maine~2K0.72×
47Montana~1K0.72×
48Oregon~5K0.71×
49Washington~8K0.69×
50New Hampshire~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Big Momma's House, United States
0.65×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Momma's House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Momma's House audience
#·InterestCategoryAffinity×
01Volkswagen PoloCars & Mobility60.24×
02Sprite (soft drink)Food & Beverages17.85×
03Two and a Half MenMovies & TV16.49×
04Bella ThorneMovies & TV14.07×
05Daft PunkMusic & Radio12.73×
06Jamie FoxxMovies & TV11.67×
07Avril LavigneMusic & Radio10.91×
08Convenience foodFood & Beverages5.92×
09Pizza HutFood & Beverages5.80×
10SubwayFood & Beverages5.02×
11Potato chipFood & Beverages4.84×
12Anne HathawayMovies & TV4.61×
13Domino's PizzaFood & Beverages4.38×
14Brooklyn NetsSports4.29×
15Britney SpearsMusic & Radio3.32×
16TV game showsMovies & TV3.04×
17McDonald'sFood & Beverages3.02×
18Discount storesShopping2.68×
19TMZInternet & Social Media2.58×
20Shopping mallsShopping2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Momma's House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Momma's House audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.13×
Price SensitivityPREMIUM1.70×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Momma's House audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
TravellingTHRILL0.51×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Momma's House have in United States?

Big Momma's House has an estimated audience of 578,293 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Big Momma's House viewers?

63.5% of Big Momma's House fans are female, 36.5% are male, with an average age of 24.5 years.

03

Which brands do Big Momma's House fans like most?

Big Momma's House fans show strongest brand affinity for Volkswagen Polo (60.24×), Pizza Hut (5.8×), and Subway (5.02×) over the country average.

04

Where do Big Momma's House fans live in United States?

Big Momma's House fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Big Momma's House fans also like?

Beyond Big Momma's House itself, the audience over-indexes on Pizza Hut (5.8×), Subway (5.02×), Domino's Pizza (4.38×), and Two and a Half Men (16.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Big Momma's House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Momma's House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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