Big Momma's House Audience in United States

Big Momma's House logo

Big Momma's House has an estimated audience of 582,539 people in United States. 63.5% are female, 36.5% are male, average age 24.5. Top regions: California, Texas, Florida. Top brand affinities: Arnold Palmer, Home construction, Dog breed, Combat sport, Litter box.

The average Big Momma's House fan in United States is 24.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arnold Palmer, Home construction, Dog breed, with strongest over-indexing on Arnold Palmer (12.23× the country average). Demographically, the Big Momma's House audience skews more female with an average age of 24.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Big Momma's House fans

Demographic split for Big Momma's House audience in United States
MetricValue
Female63.5%
Male36.5%
Average age24.5
Estimated audience size582,539

Audience persona

The typical Big Momma's House fan in United States is more female, around 24.5 years old, with strong Extroversion tendencies and a notable affinity for Arnold Palmer.

Top regions in United States

Top regions ranked by reach for Big Momma's House in United States
RegionReachAffinity
California64,6431.01×
Texas64,5641.29×
Florida41,7641.06×
New York30,7210.94×
Georgia27,6511.54×
Michigan24,3421.6×
North Carolina22,8471.3×
Illinois22,1531.14×
Ohio19,4431.08×
Pennsylvania18,7010.95×
Tennessee14,7851.27×
Virginia14,6291.03×
New Jersey13,1380.89×
Alabama13,0921.61×
Louisiana12,3981.65×
Arizona12,3871.04×
South Carolina12,0821.38×
Indiana11,9921.13×
Maryland11,5521.15×
Missouri10,1401.08×
Mississippi9,0631.89×
Kentucky8,6741.19×
Massachusetts8,5200.74×
Washington8,1570.7×
Oklahoma8,1251.26×
Wisconsin7,3820.84×
Colorado7,1790.78×
Arkansas6,4501.34×
Minnesota6,3400.76×
Nevada5,9621.06×
Connecticut5,3240.91×
Oregon4,7030.7×
Kansas4,3450.95×
Iowa4,0640.85×
Utah3,5370.68×
West Virginia2,9671.09×
New Mexico2,9391.01×
Nebraska2,6500.91×
Idaho2,3370.8×
Delaware1,6761.04×
Hawaii1,6540.66×
Washington, District of Columbia1,6130.92×
Rhode Island1,4920.8×
Maine1,2780.61×
New Hampshire1,2510.55×
South Dakota9120.68×
Alaska9110.73×
Montana8890.55×
North Dakota8130.68×
Vermont5980.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Momma's House audience
BrandAffinityCategory
Arnold Palmer12.23×Sports
Home construction2.47×Home & Garden
Dog breed1.57×Pets & Animals
Combat sport1.9×Sports
Litter box2.29×Pets & Animals
Mortgage insurance4.53×Business & Career
3D printing2.42×Technology & Electronics
Panama3.2×Travel & Leisure
Racing2.18×Cars & Mobility
Bank account1.53×Business & Career
David Yurman1.91×Fashion & Accessoires
Chili con carne4.7×Food & Beverages
Temple Grandin4.35×Literature
Assassin's Creed: Brotherhood6.31×Games
Mike Conley, Jr.4.38×Sports
Assassin's Creed II3.73×Games
Michael Jr. Comedy14.45×Movies & TV
Cal Ripken, Jr.6.73×Sports
Commercial mortgage2.7×Business & Career
Overtone3.98×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Momma's House audience
TraitClusterScore
ExtroversionTHRILL1.82
Convenience OrientationPREMIUM1.48
LGBTQ+ IdentityOPEN1.44
IndulgenceJOY1.41
Risk AppetiteTHRILL1.34
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Big Momma's House
CountryShare
United States32.0%
Brazil5.2%
France4.8%

See Big Momma's House audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Big Momma's House have in United States?

Big Momma's House has an estimated audience of 582,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Momma's House fans?

63.5% of Big Momma's House fans are female, 36.5% are male, with an average age of 24.5 years.

Which brands do Big Momma's House fans like most?

Big Momma's House fans show strongest brand affinity for Arnold Palmer (12.23×), Home construction (2.47×), and Dog breed (1.57×) over the country average.

Where do Big Momma's House fans live in United States?

Big Momma's House fans in United States are most concentrated in California (reach 64,643), Texas (reach 64,564), and Florida (reach 41,764). These three regions account for the largest share of the active audience.

What other brands do Big Momma's House fans also like?

Beyond Big Momma's House itself, the audience over-indexes on Home construction (2.47×), Dog breed (1.57×), Combat sport (1.9×), and Litter box (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Momma's House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.