Convenience food Audience in United States

Convenience food logo

Convenience food has an estimated audience of 8,419,001 people in United States. 56.8% are female, 43.2% are male, average age 41.5. Top regions: California, Texas, Ohio. Top brand affinities: Beetroot, Peanut, Healthy habits, Menards, M&M's.

The average Convenience food fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Beetroot, Peanut, Healthy habits, with strongest over-indexing on Beetroot (15.51× the country average). Demographically, the Convenience food audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Convenience food fans

Demographic split for Convenience food audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.5
Estimated audience size8,419,001

Audience persona

The typical Convenience food fan in United States is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Beetroot.

Top regions in United States

Top regions ranked by reach for Convenience food in United States
RegionReachAffinity
California501,6080.54×
Texas396,4170.55×
Ohio307,3631.19×
New York248,6210.53×
Florida247,6170.43×
Illinois187,2680.67×
Pennsylvania165,1030.58×
Georgia157,0840.61×
Oregon145,5971.51×
North Carolina134,0040.53×
Virginia117,9830.58×
New Jersey106,1280.5×
Michigan104,6760.48×
Tennessee94,8040.56×
Indiana87,3420.57×
Louisiana81,4520.75×
Washington79,5070.47×
Kentucky78,3290.74×
Arizona77,1300.45×
Mississippi74,4331.07×
Missouri71,9000.53×
Alabama71,0810.6×
Massachusetts70,8240.43×
Maryland69,7010.48×
Oklahoma69,6420.74×
Wisconsin68,0780.54×
South Carolina67,2320.53×
Arkansas66,1250.95×
Minnesota64,4030.53×
Kansas61,1230.92×
West Virginia56,7211.45×
Alaska56,6033.14×
Colorado55,1550.42×
Hawaii54,2061.5×
Iowa53,8820.78×
Idaho52,3791.24×
Connecticut49,5030.59×
Montana49,3432.11×
New Mexico49,3191.17×
Nevada49,1600.6×
South Dakota48,7032.5×
Utah48,2420.64×
North Dakota47,4212.74×
New Hampshire46,7361.41×
Nebraska45,7651.08×
Rhode Island45,1291.68×
Maine45,1021.5×
Vermont44,3873×
Delaware40,4141.74×
Washington, District of Columbia29,1811.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Convenience food audience
BrandAffinityCategory
Beetroot15.51×Food & Beverages
Peanut10.14×Food & Beverages
Healthy habits4.43×Health
Menards3.83×Home & Garden
M&M's12.69×Food & Beverages
U.S. state2.3×Travel & Leisure
Televisions2.16×Technology & Electronics
Friendship2.62×Kids & Family
Friends2.42×Movies & TV
Child2.17×Kids & Family
Food and drink1.63×Food & Beverages
Rob Reiner3.45×Movies & TV
AutoZone2.73×Cars & Mobility
Food1.65×Food & Beverages
Advance Auto Parts4.23×Cars & Mobility
Final Destination3.19×Movies & TV
United States1.78×Travel & Leisure
Gift2.1×Shopping
Education1.94×Business & Career
Business1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Convenience food audience
TraitClusterScore
Convenience OrientationPREMIUM5.51
Family OrientationCONSERVATISM1.45
Price SensitivityPREMIUM1.38
ExtroversionTHRILL1.37
IndulgenceJOY1.32
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Convenience food
CountryShare
United States40.1%
United Kingdom6.7%
Japan4.1%

See Convenience food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Convenience food have in United States?

Convenience food has an estimated audience of 8,419,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Convenience food fans?

56.8% of Convenience food fans are female, 43.2% are male, with an average age of 41.5 years.

Which brands do Convenience food fans like most?

Convenience food fans show strongest brand affinity for Beetroot (15.51×), Peanut (10.14×), and Healthy habits (4.43×) over the country average.

Where do Convenience food fans live in United States?

Convenience food fans in United States are most concentrated in California (reach 501,608), Texas (reach 396,417), and Ohio (reach 307,363). These three regions account for the largest share of the active audience.

What other brands do Convenience food fans also like?

Beyond Convenience food itself, the audience over-indexes on Peanut (10.14×), Healthy habits (4.43×), Menards (3.83×), and M&M's (12.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Convenience food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.