Rascasse Audience Intelligence

Convenience food Audience in United States

A data profile of the people who buy, follow and care about Convenience food in United States — modelled from more than twelve digital signal sources. Convenience food has an estimated audience of 8,419,001 people in United States.

#2629among Topic in United States#321in Food & Beverages

The average Convenience food fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetroot, Peanut, Healthy habits, with strongest over-indexing on Beetroot (15.51× the country average).

Demographically, the Convenience food audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Convenience food fan in United States is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Beetroot.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Convenience food profile in United States.

Audience size
8.4M
in United States
Gender
56.8%♀
43.2% male
Age
41.5
average years
Country rank
#4215
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Convenience food fans

56.8% are female, 43.2% are male, average age 41.5.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Convenience food audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.5
Estimated audience size8,419,001
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Convenience food audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Convenience food audience comes from United States.

Worldwide audience distribution share by country for Convenience food
CountryShare
United States40.1%
United Kingdom6.7%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Convenience food audience in United States is strongest.

Fig. 05

Top regions by affinity

Convenience food fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~400K1.38×
02Illinois~400K1.36×
03Alaska~20K1.35×
04South Dakota~30K1.29×
05Vermont~20K1.24×
06North Dakota~20K1.23×
07Montana~30K1.21×
08West Virginia~50K1.17×
09Hawaii~40K1.12×
10Oregon~100K1.09×
11Maine~30K1.08×
12Rhode Island~30K1.08×
13Delaware~30K1.08×
14Idaho~50K1.07×
15Arkansas~70K1.06×
16New Mexico~40K1.06×
17New Hampshire~30K1.05×
18Nebraska~40K1.03×
19Washington, District of Columbia~30K1.03×
20Mississippi~70K1.02×
21Kansas~70K0.98×
22Iowa~70K0.97×
23Kentucky~100K0.95×
24Oklahoma~90K0.95×
25Louisiana~100K0.94×
26Missouri~100K0.93×
27Utah~70K0.93×
28Connecticut~80K0.92×
29Nevada~80K0.92×
30Alabama~100K0.91×
31Wisconsin~100K0.90×
32Indiana~100K0.89×
33South Carolina~100K0.89×
34Maryland~100K0.88×
35Minnesota~100K0.88×
36Tennessee~100K0.87×
37Colorado~100K0.86×
38Arizona~100K0.85×
39Virginia~200K0.84×
40Washington~100K0.84×
41Massachusetts~100K0.84×
42Pennsylvania~200K0.83×
43Georgia~200K0.83×
44Michigan~200K0.83×
45North Carolina~200K0.82×
46New Jersey~200K0.82×
47New York~300K0.71×
48Florida~400K0.70×
49Texas~500K0.67×
50California~600K0.65×
Fig. 06

Affinity by region

Affinity by region — Convenience food, United States
0.65×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Convenience food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Convenience food audience
#·InterestCategoryAffinity×
01BeetrootFood & Beverages15.51×
02M&M'sFood & Beverages12.69×
03PeanutFood & Beverages10.14×
04Healthy habitsHealth4.43×
05Advance Auto PartsCars & Mobility4.23×
06MenardsHome & Garden3.83×
07Dick Van DykeMovies & TV3.78×
08Rob ReinerMovies & TV3.45×
09AutoZoneCars & Mobility2.73×
10FriendshipKids & Family2.62×
11U.S. stateTravel & Leisure2.30×
12ChildKids & Family2.17×
13TelevisionsTechnology & Electronics2.16×
14GiftShopping2.10×
15WomanKids & Family2.00×
16EducationBusiness & Career1.94×
17United StatesTravel & Leisure1.78×
18BusinessBusiness & Career1.66×
19FoodFood & Beverages1.65×
20Food and drinkFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Convenience food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Convenience food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
Community OrientationOPEN1.82×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Convenience food audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Early Adopter MentalityPOWER0.88×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Convenience food have in United States?

Convenience food has an estimated audience of 8,419,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Convenience food fans?

56.8% of Convenience food fans are female, 43.2% are male, with an average age of 41.5 years.

03

Which brands do Convenience food fans like most?

Convenience food fans show strongest brand affinity for Beetroot (15.51×), Peanut (10.14×), and Healthy habits (4.43×) over the country average.

04

Where do Convenience food fans live in United States?

Convenience food fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Convenience food fans also like?

Beyond Convenience food itself, the audience over-indexes on Peanut (10.14×), Healthy habits (4.43×), Menards (3.83×), and M&M's (12.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Convenience food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Convenience food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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