Convenience food Audience in Germany
Convenience food has an estimated audience of 513,469 people in Germany. 57.0% are female, 43.0% are male, average age 38.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Miracoli, Beetroot, Harry Brot, Peanut, Youcook.
The average Convenience food fan in Germany is 38.5 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Miracoli, Beetroot, Harry Brot, with strongest over-indexing on Miracoli (50.83× the country average). Demographically, the Convenience food audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Convenience food fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.5 |
| Estimated audience size | 513,469 |
Audience persona
The typical Convenience food fan in Germany is more female, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Miracoli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 204,673 | 2.92× |
| Nordrhein-Westfalen | 124,995 | 1.11× |
| Bayern | 99,708 | 1.21× |
| Niedersachsen | 43,200 | 0.87× |
| Hessen | 42,382 | 1.08× |
| Rheinland-Pfalz | 26,963 | 1.05× |
| Berlin | 20,949 | 0.91× |
| Schleswig-Holstein | 17,165 | 0.93× |
| Sachsen | 16,938 | 0.67× |
| Hamburg | 11,946 | 1.03× |
| Sachsen-Anhalt | 11,153 | 0.84× |
| Brandenburg | 9,918 | 0.62× |
| Mecklenburg-Vorpommern | 6,893 | 0.7× |
| Thüringen | 6,362 | 0.49× |
| Saarland | 4,480 | 0.71× |
| Bremen | 3,750 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miracoli | 50.83× | Food & Beverages |
| Beetroot | 46.67× | Food & Beverages |
| Harry Brot | 34.72× | Food & Beverages |
| Peanut | 27.08× | Food & Beverages |
| Youcook | 34.68× | Food & Beverages |
| Q8 | 27.03× | Cars & Mobility |
| Aryzta | 51.1× | Food & Beverages |
| Bauhaus | 3.29× | Shopping |
| Electronic data interchange | 7.49× | Technology & Electronics |
| Best Worscht in Town | 22.13× | Food & Beverages |
| Wetter.com | 3.39× | Home & Garden |
| Homann | 51.7× | Food & Beverages |
| Hornbach | 3.34× | Shopping |
| M&M's | 15.5× | Food & Beverages |
| Local news | 4.24× | News |
| Design | 2.11× | Home & Garden |
| Popp-Feinkost | 27.87× | Food & Beverages |
| Shopping | 1.93× | Shopping |
| Aral AG | 2.97× | Cars & Mobility |
| Netto Marken-Discount | 2.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 10.58 |
| Indulgence | JOY | 1.95 |
| Individualism | JOY | 1.61 |
| Urban Lifestyle | OPEN | 1.47 |
| Community Orientation | OPEN | 1.32 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 6.7% |
| Japan | 4.1% |
See Convenience food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Convenience food have in Germany?
Convenience food has an estimated audience of 513,469 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Convenience food fans?
57.0% of Convenience food fans are female, 43.0% are male, with an average age of 38.5 years.
Which brands do Convenience food fans like most?
Convenience food fans show strongest brand affinity for Miracoli (50.83×), Beetroot (46.67×), and Harry Brot (34.72×) over the country average.
Where do Convenience food fans live in Germany?
Convenience food fans in Germany are most concentrated in Baden-Württemberg (reach 204,673), Nordrhein-Westfalen (reach 124,995), and Bayern (reach 99,708). These three regions account for the largest share of the active audience.
What other brands do Convenience food fans also like?
Beyond Convenience food itself, the audience over-indexes on Beetroot (46.67×), Harry Brot (34.72×), Peanut (27.08×), and Youcook (34.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Convenience food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.