Rascasse Audience Intelligence

Miracoli Target Market in Germany

A data profile of the people who buy, follow and care about Miracoli in Germany — modelled from more than twelve digital signal sources. Miracoli has an estimated audience of 229,951 people in Germany.

#2620among Brand in Germany#1003in Food & Beverages

The average Miracoli fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Convenience food, Prepackaged meal, Moodle, with strongest over-indexing on Convenience food (50.83× the country average).

Demographically, the Miracoli audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miracoli fan in Germany is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miracoli profile in Germany.

Audience size
230K
in Germany
Gender
58.4%♀
41.6% male
Age
38.7
average years
Country rank
#20788
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Miracoli

58.4% are female, 41.6% are male, average age 38.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Miracoli audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age38.7
Estimated audience size229,951
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Miracoli audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Miracoli audience comes from Germany.

Worldwide audience distribution share by country for Miracoli
CountryShare
Germany74.0%
Italy6.8%
Belgium5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miracoli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miracoli customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.44×
02Saarland~4K1.40×
03Hamburg~7K1.39×
04Rheinland-Pfalz~10K1.26×
05Schleswig-Holstein~10K1.24×
06Niedersachsen~30K1.12×
07Hessen~20K1.10×
08Baden-Württemberg~30K0.96×
09Bremen~2K0.96×
10Berlin~9K0.87×
11Bayern~30K0.79×
12Thüringen~5K0.77×
13Sachsen-Anhalt~5K0.75×
14Sachsen~8K0.73×
15Brandenburg~5K0.73×
16Mecklenburg-Vorpommern~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Miracoli, Germany
0.65×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miracoli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miracoli audience
#·InterestCategoryAffinity×
01Convenience foodFood & Beverages50.83×
02Prepackaged mealFood & Beverages24.09×
03Korean fried chickenFood & Beverages11.00×
04M&M'sFood & Beverages7.22×
05MoodleTechnology & Electronics6.14×
06Non-alcoholic beverageFood & Beverages4.24×
07HomeschoolingPolitics & Society3.35×
08NordseeFood & Beverages2.92×
09Italian cuisineFood & Beverages2.58×
10KitchenHome & Garden2.44×
11Real propertyHome & Garden2.38×
12Take-outFood & Beverages2.37×
13VolunteeringPolitics & Society2.09×
14Aral AGCars & Mobility1.76×
15Snack foodFood & Beverages1.66×
16Netto Marken-DiscountShopping1.65×
17Fast foodFood & Beverages1.63×
18HugendubelShopping1.60×
19TagesschauMovies & TV1.55×
20Müller (company)Food & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miracoli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miracoli audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM8.34×
IndulgenceJOY1.67×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miracoli audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
Price SensitivityPREMIUM0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Miracoli's target market in Germany?

Miracoli's target market in Germany covers an estimated 229,951 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Miracoli customers?

58.4% of the Miracoli audience are female, 41.6% are male, with an average age of 38.7 years.

03

Which brands do Miracoli fans like most?

Miracoli fans show strongest brand affinity for Convenience food (50.83×), Prepackaged meal (24.09×), and Moodle (6.14×) over the country average.

04

Where do Miracoli fans live in Germany?

Miracoli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Miracoli fans also like?

Beyond Miracoli itself, the audience over-indexes on Prepackaged meal (24.09×), Moodle (6.14×), Kitchen (2.44×), and Tagesschau (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Miracoli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miracoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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