Miracoli Audience in Germany
Miracoli has an estimated audience of 235,935 people in Germany. 59.6% are female, 40.4% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Convenience food, Prepackaged meal, Catering, Tagesschau, Moodle.
The average Miracoli fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Convenience food, Prepackaged meal, Catering, with strongest over-indexing on Convenience food (33.8× the country average). Demographically, the Miracoli audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Miracoli fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 38.9 |
| Estimated audience size | 235,935 |
Audience persona
The typical Miracoli fan in Germany is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,842 | 1.51× |
| Baden-Württemberg | 32,149 | 1× |
| Bayern | 30,241 | 0.8× |
| Niedersachsen | 26,514 | 1.16× |
| Hessen | 20,416 | 1.14× |
| Rheinland-Pfalz | 15,363 | 1.3× |
| Schleswig-Holstein | 10,522 | 1.24× |
| Berlin | 9,332 | 0.88× |
| Sachsen | 8,363 | 0.72× |
| Hamburg | 7,596 | 1.42× |
| Brandenburg | 5,199 | 0.71× |
| Sachsen-Anhalt | 4,198 | 0.69× |
| Thüringen | 4,181 | 0.7× |
| Saarland | 4,095 | 1.41× |
| Bremen | 1,887 | 0.94× |
| Mecklenburg-Vorpommern | 1,749 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Convenience food | 33.8× | Food & Beverages |
| Prepackaged meal | 21.31× | Food & Beverages |
| Catering | 5.21× | Food & Beverages |
| Tagesschau | 1.98× | Movies & TV |
| Moodle | 5.37× | Technology & Electronics |
| Pets | 1.53× | Pets & Animals |
| Family | 1.58× | Kids & Family |
| Western Union | 3.2× | Business & Career |
| Vacations | 2.18× | Travel & Leisure |
| Transfermarkt | 2.12× | Sports |
| Real property | 3.26× | Home & Garden |
| Netto Marken-Discount | 1.59× | Shopping |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Fast food | 1.97× | Food & Beverages |
| Rossmann | 1.65× | Shopping |
| Anthropology | 3.5× | Business & Career |
| RTL Television | 2.12× | Movies & TV |
| Deichmann | 1.64× | Shopping |
| Gourmet Foods | 3.5× | Food & Beverages |
| Satire | 2.72× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 5.79 |
| Indulgence | JOY | 1.93 |
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Individualism | JOY | 1.25 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.5% |
| Italy | 7.4% |
| Belgium | 5.8% |
See Miracoli audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Miracoli have in Germany?
Miracoli has an estimated audience of 235,935 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Miracoli fans?
59.6% of Miracoli fans are female, 40.4% are male, with an average age of 38.9 years.
Which brands do Miracoli fans like most?
Miracoli fans show strongest brand affinity for Convenience food (33.8×), Prepackaged meal (21.31×), and Catering (5.21×) over the country average.
Where do Miracoli fans live in Germany?
Miracoli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,842), Baden-Württemberg (reach 32,149), and Bayern (reach 30,241). These three regions account for the largest share of the active audience.
What other brands do Miracoli fans also like?
Beyond Miracoli itself, the audience over-indexes on Prepackaged meal (21.31×), Catering (5.21×), Tagesschau (1.98×), and Moodle (5.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miracoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.