Rascasse Audience Intelligence

Best Worscht in Town Target Market in Germany

A data profile of the people who buy, follow and care about Best Worscht in Town in Germany — modelled from more than twelve digital signal sources. Best Worscht in Town has an estimated audience of 362,444 people in Germany.

#23among Fast food restaurants in Germany#1931among Brand in Germany#755in Food & Beverages

The average Best Worscht in Town fan in Germany is 40.5 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Rheinland-Pfalz, Bayern.

Top brand affinities include Convenience food, Tagesschau, Nature, with strongest over-indexing on Convenience food (22.13× the country average).

Demographically, the Best Worscht in Town audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Best Worscht in Town fan in Germany is balanced, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Convenience food.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Best Worscht in Town profile in Germany.

Audience size
362K
in Germany
Gender
51.3%♀
48.7% male
Age
40.5
average years
Country rank
#15141
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Best Worscht in Town

51.3% are female, 48.7% are male, average age 40.5.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Best Worscht in Town audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age40.5
Estimated audience size362,444
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Best Worscht in Town audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Best Worscht in Town audience comes from Germany.

Worldwide audience distribution share by country for Best Worscht in Town
CountryShare
Germany94.2%
China1.1%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Best Worscht in Town audience in Germany is strongest.

Fig. 05

Top regions by affinity

Best Worscht in Town customers by region in Germany
#RegionReachAffinity×
01Hessen~300K11.23×
02Rheinland-Pfalz~40K2.17×
03Mecklenburg-Vorpommern~5K0.78×
04Bremen~2K0.77×
05Saarland~3K0.64×
06Sachsen-Anhalt~6K0.63×
07Brandenburg~7K0.61×
08Thüringen~5K0.55×
09Schleswig-Holstein~7K0.52×
10Baden-Württemberg~20K0.49×
11Hamburg~4K0.48×
12Bayern~20K0.44×
13Sachsen~7K0.42×
14Berlin~6K0.39×
15Niedersachsen~10K0.32×
16Nordrhein-Westfalen~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Best Worscht in Town, Germany
0.30×1.00×11.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Best Worscht in Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Best Worscht in Town audience
#·InterestCategoryAffinity×
01Convenience foodFood & Beverages22.13×
02Prepackaged mealFood & Beverages10.71×
03CurrywurstFood & Beverages5.35×
04Five GuysFood & Beverages5.12×
05SausageFood & Beverages5.00×
06MoodleTechnology & Electronics3.87×
07Non-alcoholic beverageFood & Beverages3.28×
08MSNNews2.18×
09TransfermarktSports2.11×
10TagesschauMovies & TV2.00×
11FocusNews1.94×
12VolunteeringPolitics & Society1.89×
13NatureHome & Garden1.86×
14Aral AGCars & Mobility1.80×
15VacationsTravel & Leisure1.73×
16Netto Marken-DiscountShopping1.62×
17DessertsFood & Beverages1.60×
18FamilyKids & Family1.58×
19Müller (company)Food & Beverages1.56×
20TattoosFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Best Worscht in Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Best Worscht in Town audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.22×
IndulgenceJOY1.61×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Best Worscht in Town audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
SustainabilityBALANCE0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Best Worscht in Town's target market in Germany?

Best Worscht in Town's target market in Germany covers an estimated 362,444 people, concentrated in Hessen and Rheinland-Pfalz.

02

What is the gender split and age of Best Worscht in Town customers?

51.3% of the Best Worscht in Town audience are female, 48.7% are male, with an average age of 40.5 years.

03

Which brands do Best Worscht in Town fans like most?

Best Worscht in Town fans show strongest brand affinity for Convenience food (22.13×), Tagesschau (2×), and Nature (1.86×) over the country average.

04

Where do Best Worscht in Town fans live in Germany?

Best Worscht in Town fans in Germany are most concentrated in Hessen (reach ~300K), Rheinland-Pfalz (reach ~40K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Best Worscht in Town fans also like?

Beyond Best Worscht in Town itself, the audience over-indexes on Tagesschau (2×), Nature (1.86×), Sausage (5×), and Family (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Best Worscht in Town audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Best Worscht in Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →