Best Worscht in Town Audience in Germany
Best Worscht in Town has an estimated audience of 352,179 people in Germany. 50.3% are female, 49.7% are male, average age 40.5. Top regions: Hessen, Rheinland-Pfalz, Bayern. Top brand affinities: Progressive rock, Unique Gifts, Stradivarius, Keeper (password manager), Birthday Gifts.
The average Best Worscht in Town fan in Germany is 40.5 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Rheinland-Pfalz, Bayern. Top brand affinities include Progressive rock, Unique Gifts, Stradivarius, with strongest over-indexing on Progressive rock (2.12× the country average). Demographically, the Best Worscht in Town audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Best Worscht in Town fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.5 |
| Estimated audience size | 352,179 |
Audience persona
The typical Best Worscht in Town fan in Germany is balanced, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 264,135 | 10.2× |
| Rheinland-Pfalz | 34,924 | 1.98× |
| Bayern | 30,089 | 0.53× |
| Baden-Württemberg | 28,006 | 0.58× |
| Nordrhein-Westfalen | 25,499 | 0.33× |
| Niedersachsen | 7,042 | 0.21× |
| Berlin | 5,404 | 0.34× |
| Sachsen | 3,073 | 0.18× |
| Hamburg | 2,707 | 0.34× |
| Thüringen | 2,372 | 0.26× |
| Schleswig-Holstein | 1,912 | 0.15× |
| Saarland | 1,782 | 0.41× |
| Sachsen-Anhalt | 1,270 | 0.14× |
| Brandenburg | 1,122 | 0.1× |
| Bremen | 583 | 0.19× |
| Mecklenburg-Vorpommern | 338 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.12× | Music & Radio |
| Unique Gifts | 1.67× | Shopping |
| Stradivarius | 1.89× | Shopping |
| Keeper (password manager) | 4.76× | Technology & Electronics |
| Birthday Gifts | 1.53× | Kids & Family |
| Eurotunnel | 4.45× | Cars & Mobility |
| Gaelic football | 3.41× | Sports |
| Home Delivery | 1.85× | Food & Beverages |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Picnic | 2.14× | Kids & Family |
| EVO Fitness | 5.09× | Sports |
| Sixx | 1.54× | Movies & TV |
| Theocracy | 4.8× | Music & Radio |
| Volvo V60 | 2.18× | Cars & Mobility |
| Carrie (novel) | 2.47× | Literature |
| Esra Erol | 2.37× | Movies & TV |
| Emperor Entertainment Group | 1.51× | Business & Career |
| Preacher (comics) | 2.63× | Literature |
| Chalkidiki | 1.53× | Travel & Leisure |
| The Hunt (2012 film) | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.03 |
| Indulgence | JOY | 1.76 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| China | 1.0% |
| Japan | 0.7% |
See Best Worscht in Town audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Best Worscht in Town have in Germany?
Best Worscht in Town has an estimated audience of 352,179 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of Best Worscht in Town fans?
50.3% of Best Worscht in Town fans are female, 49.7% are male, with an average age of 40.5 years.
Which brands do Best Worscht in Town fans like most?
Best Worscht in Town fans show strongest brand affinity for Progressive rock (2.12×), Unique Gifts (1.67×), and Stradivarius (1.89×) over the country average.
Where do Best Worscht in Town fans live in Germany?
Best Worscht in Town fans in Germany are most concentrated in Hessen (reach 264,135), Rheinland-Pfalz (reach 34,924), and Bayern (reach 30,089). These three regions account for the largest share of the active audience.
What other brands do Best Worscht in Town fans also like?
Beyond Best Worscht in Town itself, the audience over-indexes on Unique Gifts (1.67×), Stradivarius (1.89×), Keeper (password manager) (4.76×), and Birthday Gifts (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Best Worscht in Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.