Currywurst Audience in Germany
Currywurst has an estimated audience of 825,826 people in Germany. 47.1% are female, 52.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Borussia Dortmund, Wetter.com, Village, Bild, Bundesliga.
The average Currywurst fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Borussia Dortmund, Wetter.com, Village, with strongest over-indexing on Borussia Dortmund (1.52× the country average). Demographically, the Currywurst audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Currywurst fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.2 |
| Estimated audience size | 825,826 |
Audience persona
The typical Currywurst fan in Germany is balanced, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,498 | 0.98× |
| Bayern | 145,007 | 1.09× |
| Berlin | 125,849 | 3.41× |
| Baden-Württemberg | 90,667 | 0.8× |
| Niedersachsen | 66,521 | 0.83× |
| Hessen | 51,598 | 0.82× |
| Sachsen | 34,416 | 0.85× |
| Rheinland-Pfalz | 31,184 | 0.75× |
| Brandenburg | 24,028 | 0.94× |
| Hamburg | 23,546 | 1.26× |
| Schleswig-Holstein | 20,624 | 0.7× |
| Sachsen-Anhalt | 15,668 | 0.73× |
| Thüringen | 13,606 | 0.65× |
| Mecklenburg-Vorpommern | 9,851 | 0.62× |
| Saarland | 9,001 | 0.89× |
| Bremen | 4,794 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.52× | Sports |
| Wetter.com | 2.04× | Home & Garden |
| Village | 4.99× | Travel & Leisure |
| Bild | 1.53× | News |
| Bundesliga | 1.52× | Sports |
| Sportschau | 2.08× | Sports |
| Friends | 2.16× | Movies & TV |
| Dynamo Dresden | 2.33× | Sports |
| SV Werder Bremen | 1.64× | Sports |
| 2. Bundesliga | 1.75× | Sports |
| Eintracht Frankfurt | 1.7× | Sports |
| Schlager music | 1.9× | Music & Radio |
| Transfermarkt | 1.7× | Sports |
| Sport Bild | 2.14× | Sports |
| Winona Ryder | 3.42× | Movies & TV |
| Helene Fischer | 1.68× | Music & Radio |
| Wirtz | 2.06× | Music & Radio |
| ZDF | 1.56× | Movies & TV |
| FOCUS Online | 1.62× | News |
| FC Schalke 04 | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Patriotism | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Community Orientation | OPEN | 1.13 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.7% |
| Poland | 4.3% |
| Spain | 3.9% |
See Currywurst audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Currywurst have in Germany?
Currywurst has an estimated audience of 825,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Currywurst fans?
47.1% of Currywurst fans are female, 52.9% are male, with an average age of 41.2 years.
Which brands do Currywurst fans like most?
Currywurst fans show strongest brand affinity for Borussia Dortmund (1.52×), Wetter.com (2.04×), and Village (4.99×) over the country average.
Where do Currywurst fans live in Germany?
Currywurst fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,498), Bayern (reach 145,007), and Berlin (reach 125,849). These three regions account for the largest share of the active audience.
What other brands do Currywurst fans also like?
Beyond Currywurst itself, the audience over-indexes on Wetter.com (2.04×), Village (4.99×), Bild (1.53×), and Bundesliga (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Currywurst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.