Currywurst Audience in Germany
A data profile of the people who buy, follow and care about Currywurst in Germany — modelled from more than twelve digital signal sources. Currywurst has an estimated audience of 825,826 people in Germany.
The average Currywurst fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.
Top brand affinities include Taxiteller, Village, Sportschau, with strongest over-indexing on Taxiteller (11.57× the country average).
Demographically, the Currywurst audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Currywurst fan in Germany is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Taxiteller.
At a glance
The key figures that characterise the Currywurst profile in Germany.
Search interest · 12-month trend
Demographics of Currywurst fans
47.1% are female, 52.9% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.2 |
| Estimated audience size | 825,826 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Currywurst audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 53.3% |
| Poland | 4.4% |
| Spain | 4.0% |
Geography
Where the Currywurst audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 3.39× | |
| 02 | Hamburg | ~20K | 1.23× | |
| 03 | Bayern | ~100K | 1.07× | |
| 04 | Nordrhein-Westfalen | ~200K | 0.95× | |
| 05 | Brandenburg | ~20K | 0.93× | |
| 06 | Saarland | ~9K | 0.92× | |
| 07 | Sachsen | ~30K | 0.84× | |
| 08 | Niedersachsen | ~60K | 0.80× | |
| 09 | Hessen | ~50K | 0.80× | |
| 10 | Baden-Württemberg | ~90K | 0.78× | |
| 11 | Sachsen-Anhalt | ~20K | 0.77× | |
| 12 | Rheinland-Pfalz | ~30K | 0.75× | |
| 13 | Schleswig-Holstein | ~20K | 0.73× | |
| 14 | Bremen | ~5K | 0.73× | |
| 15 | Thüringen | ~10K | 0.69× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Currywurst audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taxiteller | Food & Beverages | 11.57× | ||
| 02 | Kochlöffel | Food & Beverages | 7.93× | ||
| 03 | Village | Travel & Leisure | 4.99× | ||
| 04 | Winona Ryder | Movies & TV | 3.42× | ||
| 05 | Dynamo Dresden | Sports | 2.33× | ||
| 06 | Sport Bild | Sports | 2.14× | ||
| 07 | Sportschau | Sports | 2.08× | ||
| 08 | Wetter.com | Home & Garden | 2.04× | ||
| 09 | Schlager music | Music & Radio | 1.90× | ||
| 10 | FC Schalke 04 | Sports | 1.87× | ||
| 11 | 2. Bundesliga | Sports | 1.75× | ||
| 12 | Eintracht Frankfurt | Sports | 1.70× | ||
| 13 | Transfermarkt | Sports | 1.70× | ||
| 14 | Helene Fischer | Music & Radio | 1.68× | ||
| 15 | SV Werder Bremen | Sports | 1.64× | ||
| 16 | FOCUS Online | News | 1.62× | ||
| 17 | ZDF | Movies & TV | 1.56× | ||
| 18 | Bild | News | 1.53× | ||
| 19 | Borussia Dortmund | Sports | 1.52× | ||
| 20 | Bundesliga | Sports | 1.52× |
Personality of the Currywurst audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| DIY Mentality | THRILL | 1.03× | |
| Pet Ownership | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.41× | |
| Individualism | JOY | 0.43× | |
| Sustainability | BALANCE | 0.49× |
Frequently asked questions
How many fans does Currywurst have in Germany?
Currywurst has an estimated audience of 825,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Currywurst fans?
47.1% of Currywurst fans are female, 52.9% are male, with an average age of 41.2 years.
Which brands do Currywurst fans like most?
Currywurst fans show strongest brand affinity for Taxiteller (11.57×), Village (4.99×), and Sportschau (2.08×) over the country average.
Where do Currywurst fans live in Germany?
Currywurst fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Currywurst fans also like?
Beyond Currywurst itself, the audience over-indexes on Village (4.99×), Sportschau (2.08×), Borussia Dortmund (1.52×), and Bundesliga (1.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Currywurst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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