Hamburger Audience in Germany
Hamburger has an estimated audience of 3,269,848 people in Germany. 52.9% are female, 47.1% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, McDonald's, Subway, KFC, Deutschrap.
The average Hamburger fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, McDonald's, Subway, with strongest over-indexing on Burger King (3.6× the country average). Demographically, the Hamburger audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Hamburger fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 34.7 |
| Estimated audience size | 3,269,848 |
Audience persona
The typical Hamburger fan in Germany is balanced, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 635,916 | 0.89× |
| Bayern | 552,483 | 1.05× |
| Baden-Württemberg | 437,890 | 0.98× |
| Niedersachsen | 261,944 | 0.82× |
| Berlin | 257,800 | 1.76× |
| Hessen | 256,460 | 1.03× |
| Hamburg | 233,878 | 3.17× |
| Rheinland-Pfalz | 129,647 | 0.79× |
| Schleswig-Holstein | 120,528 | 1.03× |
| Sachsen | 97,866 | 0.61× |
| Brandenburg | 60,974 | 0.6× |
| Sachsen-Anhalt | 44,244 | 0.52× |
| Thüringen | 42,575 | 0.51× |
| Mecklenburg-Vorpommern | 36,163 | 0.58× |
| Bremen | 30,707 | 1.1× |
| Saarland | 22,329 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 3.6× | Food & Beverages |
| McDonald's | 2.28× | Food & Beverages |
| Subway | 2.64× | Food & Beverages |
| KFC | 2.61× | Food & Beverages |
| Deutschrap | 2.55× | Music & Radio |
| Fried chicken | 5.09× | Food & Beverages |
| Indeed.com | 1.76× | Business & Career |
| Snack mix | 6.21× | Food & Beverages |
| Cheeseburger | 4.33× | Food & Beverages |
| Drop shipping | 1.71× | Shopping |
| Vegetarian cuisine | 1.63× | Food & Beverages |
| Pizza Hut | 3.81× | Food & Beverages |
| Chicken (food) | 3.39× | Food & Beverages |
| ESN | 1.6× | Health |
| Snacking | 3.18× | Food & Beverages |
| Application for employment | 2.27× | Business & Career |
| Hamburger SV | 1.63× | Sports |
| Finch | 1.71× | Music & Radio |
| Sustainable energy | 1.52× | Home & Garden |
| Chicken fingers | 6.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.75 |
| Urban Lifestyle | OPEN | 1.51 |
| Convenience Orientation | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.2 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
See Hamburger audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Hamburger have in Germany?
Hamburger has an estimated audience of 3,269,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hamburger fans?
52.9% of Hamburger fans are female, 47.1% are male, with an average age of 34.7 years.
Which brands do Hamburger fans like most?
Hamburger fans show strongest brand affinity for Burger King (3.6×), McDonald's (2.28×), and Subway (2.64×) over the country average.
Where do Hamburger fans live in Germany?
Hamburger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 635,916), Bayern (reach 552,483), and Baden-Württemberg (reach 437,890). These three regions account for the largest share of the active audience.
What other brands do Hamburger fans also like?
Beyond Hamburger itself, the audience over-indexes on McDonald's (2.28×), Subway (2.64×), KFC (2.61×), and Deutschrap (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.