A data profile of the people who buy, follow and care about Hamburger in France — modelled from more than twelve digital signal sources. Hamburger has an estimated audience of 3,506,572 people in France.
The average Hamburger fan in France is 36.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Burger King, McDonald's, Mobile payment, with strongest over-indexing on Burger King (2.7× the country average).
Demographically, the Hamburger audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hamburger fan in France is balanced, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Burger King.
The key figures that characterise the Hamburger profile in France.
52.1% are female, 47.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 36.9 |
| Estimated audience size | 3,506,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Hamburger audience comes from France.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 8.3% |
| Japan | 6.3% |
Where the Hamburger audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.42× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.30× | |
| 03 | Grand Est | ~300K | 1.22× | |
| 04 | Corsica | ~20K | 1.11× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.10× | |
| 06 | Occitanie | ~300K | 1.04× | |
| 07 | Hauts-de-France | ~300K | 1.00× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.97× | |
| 09 | Normandy | ~100K | 0.84× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.81× | |
| 11 | Centre-Val de Loire | ~100K | 0.76× | |
| 12 | Pays de la Loire | ~100K | 0.75× | |
| 13 | Brittany | ~100K | 0.72× |
The strongest cross-interests of the Hamburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 3.98× | ||
| 02 | Five Guys | Food & Beverages | 3.64× | ||
| 03 | Investment strategy | Business & Career | 3.38× | ||
| 04 | Cheeseburger | Food & Beverages | 2.91× | ||
| 05 | Pizza Hut | Food & Beverages | 2.89× | ||
| 06 | Burger King | Food & Beverages | 2.70× | ||
| 07 | KFC | Food & Beverages | 2.54× | ||
| 08 | Lace wig | Beauty & Wellness | 2.41× | ||
| 09 | Modeling agency | Fashion & Accessoires | 2.41× | ||
| 10 | Buffalo Grill | Food & Beverages | 2.41× | ||
| 11 | McDonald's | Food & Beverages | 2.25× | ||
| 12 | Health And Beauty | Beauty & Wellness | 2.22× | ||
| 13 | Subway | Food & Beverages | 2.18× | ||
| 14 | Revolut | Business & Career | 2.04× | ||
| 15 | Fast food restaurants | Food & Beverages | 1.94× | ||
| 16 | Instant Gaming | Games | 1.93× | ||
| 17 | Foot Mercato | Sports | 1.66× | ||
| 18 | O'Tacos | Food & Beverages | 1.66× | ||
| 19 | Foot Locker | Shopping | 1.62× | ||
| 20 | JD Sports | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.74× |
Hamburger has an estimated audience of 3,506,572 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.1% of Hamburger fans are female, 47.9% are male, with an average age of 36.9 years.
Hamburger fans show strongest brand affinity for Burger King (2.7×), McDonald's (2.25×), and Mobile payment (3.98×) over the country average.
Hamburger fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hamburger itself, the audience over-indexes on McDonald's (2.25×), Mobile payment (3.98×), KFC (2.54×), and Foot Mercato (1.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hamburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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