A data profile of the people who buy, follow and care about O'Tacos in France — modelled from more than twelve digital signal sources. O'Tacos has an estimated audience of 4,048,139 people in France.
O'Tacos has an estimated audience of 4,048,139 people in France. 53.5% are female, 46.5% are male, average age 39.5. Top brand affinities: Love & Sex, Take-out, Christmas Gift, Broadcasting of sports events, Mexican cuisine.
Top brand affinities include Love & Sex, Take-out, Christmas Gift, with strongest over-indexing on Love & Sex (54.59× the country average).
Demographically, the O'Tacos audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical O'Tacos fan in France is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the O'Tacos profile in France.
53.5% are female, 46.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 39.5 |
| Estimated audience size | 4,048,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide O'Tacos audience comes from France.
| Country | Share |
|---|---|
| France | 72.4% |
| Belgium | 11.8% |
| Canada | 3.5% |
The strongest cross-interests of the O'Tacos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 54.59× | ||
| 02 | Christmas Gift | Kids & Family | 10.41× | ||
| 03 | Taco | Food & Beverages | 8.61× | ||
| 04 | Christmas tree | Kids & Family | 8.18× | ||
| 05 | Broadcasting of sports events | Movies & TV | 7.98× | ||
| 06 | Mexican cuisine | Food & Beverages | 7.85× | ||
| 07 | Dentistry | Business & Career | 5.58× | ||
| 08 | Zoom lens | Technology & Electronics | 5.42× | ||
| 09 | Kitchen garden | Home & Garden | 4.90× | ||
| 10 | Korean cuisine | Food & Beverages | 4.60× | ||
| 11 | Take-out | Food & Beverages | 4.51× | ||
| 12 | Spanish cuisine | Food & Beverages | 4.38× | ||
| 13 | Fast casual restaurants | Food & Beverages | 3.66× | ||
| 14 | Street food | Food & Beverages | 3.40× | ||
| 15 | Permanent residency | Business & Career | 3.24× | ||
| 16 | Fast food restaurants | Food & Beverages | 3.20× | ||
| 17 | Kitchen | Home & Garden | 2.35× | ||
| 18 | Meat | Food & Beverages | 2.26× | ||
| 19 | Internet & Social Media | 1.65× | |||
| 20 | La Banque postale | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.34× | |
| Urban Lifestyle | OPEN | 1.74× | |
| Community Orientation | OPEN | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| DIY Mentality | THRILL | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for O'Tacos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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