A data profile of the people who buy, follow and care about Meat in France — modelled from more than twelve digital signal sources. Meat has an estimated audience of 8,134,822 people in France.
The average Meat fan in France is 43.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Sports, Boursorama, Design, with strongest over-indexing on Sports (1.58× the country average).
Demographically, the Meat audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Meat fan in France is balanced, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sports.
The key figures that characterise the Meat profile in France.
54.1% are female, 45.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.9 |
| Estimated audience size | 8,134,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Meat audience comes from France.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~500K | 1.57× | |
| 02 | Provence-Alpes-Côte d'Azur | ~700K | 1.11× | |
| 03 | Centre-Val de Loire | ~300K | 1.10× | |
| 04 | Île-de-France | ~1.5M | 1.08× | |
| 05 | Hauts-de-France | ~700K | 1.02× | |
| 06 | Nouvelle-Aquitaine | ~700K | 1.01× | |
| 07 | Auvergne-Rhône-Alpes | ~1M | 1.00× | |
| 08 | Occitanie | ~700K | 0.98× | |
| 09 | Grand Est | ~600K | 0.92× | |
| 10 | Brittany | ~400K | 0.90× | |
| 11 | Corsica | ~40K | 0.89× | |
| 12 | Normandy | ~300K | 0.86× | |
| 13 | Pays de la Loire | ~400K | 0.85× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarian cuisine | Food & Beverages | 3.57× | ||
| 02 | Chocolate cake | Food & Beverages | 3.54× | ||
| 03 | Mobile payment | Business & Career | 3.20× | ||
| 04 | Lace wig | Beauty & Wellness | 2.74× | ||
| 05 | Fast food restaurants | Food & Beverages | 2.66× | ||
| 06 | KFC | Food & Beverages | 2.36× | ||
| 07 | Burger King | Food & Beverages | 2.08× | ||
| 08 | Health & wellness | Health | 1.85× | ||
| 09 | Organic food | Food & Beverages | 1.83× | ||
| 10 | Oscaro | Cars & Mobility | 1.79× | ||
| 11 | McDonald's | Food & Beverages | 1.79× | ||
| 12 | Fast food | Food & Beverages | 1.69× | ||
| 13 | Aldi | Shopping | 1.69× | ||
| 14 | Boursorama | Business & Career | 1.67× | ||
| 15 | Agriculture | Business & Career | 1.60× | ||
| 16 | Sports | Sports | 1.58× | ||
| 17 | Design | Home & Garden | 1.58× | ||
| 18 | TikTok | Internet & Social Media | 1.56× | ||
| 19 | EBay | Shopping | 1.53× | ||
| 20 | Carrefour | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.95× | |
| Risk Appetite | THRILL | 1.89× | |
| Urban Lifestyle | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Spirituality | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.17× |
Meat has an estimated audience of 8,134,822 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.1% of Meat fans are female, 45.9% are male, with an average age of 43.9 years.
Meat fans show strongest brand affinity for Sports (1.58×), Boursorama (1.67×), and Design (1.58×) over the country average.
Meat fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Boursorama (1.67×), Design (1.58×), Vegetarian cuisine (3.57×), and TikTok (1.56×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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