Meat Audience in France
Meat has an estimated audience of 8,134,822 people in France. 54.1% are female, 45.9% are male, average age 43.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Sports, Boursorama, Design, Vegetarian cuisine, TikTok.
The average Meat fan in France is 43.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Sports, Boursorama, Design, with strongest over-indexing on Sports (1.58× the country average). Demographically, the Meat audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Meat fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.9 |
| Estimated audience size | 8,134,822 |
Audience persona
The typical Meat fan in France is balanced, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sports.
Meat fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.08× |
| Auvergne-Rhône-Alpes | ~1M | 1× |
| Hauts-de-France | ~700K | 1.02× |
| Nouvelle-Aquitaine | ~700K | 1.01× |
| Occitanie | ~700K | 0.98× |
| Provence-Alpes-Côte d'Azur | ~700K | 1.11× |
| Grand Est | ~600K | 0.92× |
| Bourgogne-Franche-Comté | ~500K | 1.57× |
| Pays de la Loire | ~400K | 0.85× |
| Brittany | ~400K | 0.9× |
| Normandy | ~300K | 0.86× |
| Centre-Val de Loire | ~300K | 1.1× |
| Corsica | ~40K | 0.89× |
Top brand affinities of Meat fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.58× | Sports |
| Boursorama | 1.67× | Business & Career |
| Design | 1.58× | Home & Garden |
| Vegetarian cuisine | 3.57× | Food & Beverages |
| TikTok | 1.56× | Internet & Social Media |
| Burger King | 2.08× | Food & Beverages |
| Fast food | 1.69× | Food & Beverages |
| Aldi | 1.69× | Shopping |
| Oscaro | 1.79× | Cars & Mobility |
| Carrefour | 1.51× | Shopping |
| Agriculture | 1.6× | Business & Career |
| Organic food | 1.83× | Food & Beverages |
| KFC | 2.36× | Food & Beverages |
| Lace wig | 2.74× | Beauty & Wellness |
| Fast food restaurants | 2.66× | Food & Beverages |
| Chocolate cake | 3.54× | Food & Beverages |
| EBay | 1.53× | Shopping |
| Health & wellness | 1.85× | Health |
| Mobile payment | 3.2× | Business & Career |
| Cheese | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.95 |
| Risk Appetite | THRILL | 1.89 |
| Urban Lifestyle | OPEN | 1.59 |
| Convenience Orientation | PREMIUM | 1.56 |
| Quality Awareness | PREMIUM | 1.55 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
See Meat audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Meat have in France?
Meat has an estimated audience of 8,134,822 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Meat fans?
54.1% of Meat fans are female, 45.9% are male, with an average age of 43.9 years.
Which brands do Meat fans like most?
Meat fans show strongest brand affinity for Sports (1.58×), Boursorama (1.67×), and Design (1.58×) over the country average.
Where do Meat fans live in France?
Meat fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Meat fans also like?
Beyond Meat itself, the audience over-indexes on Boursorama (1.67×), Design (1.58×), Vegetarian cuisine (3.57×), and TikTok (1.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.