A data profile of the people who buy, follow and care about KFC in France — modelled from more than twelve digital signal sources. KFC has an estimated audience of 4,933,189 people in France.
The average KFC fan in France is 35.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Burger King, McDonald's, Paris Saint-Germain, with strongest over-indexing on Burger King (3.77× the country average).
Demographically, the KFC audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical KFC fan in France is balanced, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Burger King.
The key figures that characterise the KFC profile in France.
50.2% are female, 49.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 35.1 |
| Estimated audience size | 4,933,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide KFC audience comes from France.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.30× | |
| 02 | Hauts-de-France | ~500K | 1.17× | |
| 03 | Occitanie | ~500K | 1.16× | |
| 04 | Grand Est | ~500K | 1.15× | |
| 05 | Nouvelle-Aquitaine | ~500K | 1.11× | |
| 06 | Provence-Alpes-Côte d'Azur | ~400K | 1.08× | |
| 07 | Auvergne-Rhône-Alpes | ~600K | 0.99× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.99× | |
| 09 | Centre-Val de Loire | ~200K | 0.97× | |
| 10 | Pays de la Loire | ~300K | 0.93× | |
| 11 | Normandy | ~200K | 0.85× | |
| 12 | Brittany | ~200K | 0.80× | |
| 13 | Corsica | ~10K | 0.55× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 3.77× | ||
| 02 | Buffalo Grill | Food & Beverages | 3.32× | ||
| 03 | McDonald's | Food & Beverages | 3.31× | ||
| 04 | Domino's Pizza | Food & Beverages | 3.10× | ||
| 05 | Hamburger | Food & Beverages | 2.49× | ||
| 06 | Starbucks | Food & Beverages | 2.35× | ||
| 07 | Instant Gaming | Games | 2.35× | ||
| 08 | Parc Astérix | Travel & Leisure | 2.32× | ||
| 09 | Foot Locker | Shopping | 2.26× | ||
| 10 | Monoprix | Shopping | 1.95× | ||
| 11 | Foot Mercato | Sports | 1.82× | ||
| 12 | Fast food | Food & Beverages | 1.75× | ||
| 13 | Olympique Lyonnais (Ladies) | Sports | 1.70× | ||
| 14 | Auchan | Shopping | 1.69× | ||
| 15 | SFR | Technology & Electronics | 1.64× | ||
| 16 | Ligue 1 | Sports | 1.58× | ||
| 17 | Primark | Shopping | 1.54× | ||
| 18 | Paris Saint-Germain | Sports | 1.53× | ||
| 19 | Intersport | Shopping | 1.52× | ||
| 20 | Norauto | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.49× | |
| Design Affinity | PREMIUM | 0.51× | |
| Sustainability | BALANCE | 0.55× |
KFC's target market in France covers an estimated 4,933,189 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.2% of the KFC audience are female, 49.8% are male, with an average age of 35.1 years.
KFC fans show strongest brand affinity for Burger King (3.77×), McDonald's (3.31×), and Paris Saint-Germain (1.53×) over the country average.
KFC fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on McDonald's (3.31×), Paris Saint-Germain (1.53×), Monoprix (1.95×), and Auchan (1.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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