Rascasse Audience Intelligence

Vegetarian cuisine Audience in France

A data profile of the people who buy, follow and care about Vegetarian cuisine in France — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 4,744,804 people in France.

Vegetarian cuisine has an estimated audience of 4,744,804 people in France. 66.2% are female, 33.8% are male, average age 43.4. Top brand affinities: Paleolithic diet, Do it yourself (DIY), Meat, Local food, Natural foods.

Top brand affinities include Paleolithic diet, Do it yourself (DIY), Meat, with strongest over-indexing on Paleolithic diet (14.76× the country average).

Demographically, the Vegetarian cuisine audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Travelling.

The typical Vegetarian cuisine fan in France is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Paleolithic diet.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetarian cuisine profile in France.

Audience size
4.7M
in France
Gender
66.2%
33.8% male
Age
43.4
average years
Country rank
#797
Topic in France
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetarian cuisine fans

66.2% are female, 33.8% are male, average age 43.4.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Vegetarian cuisine audience in France
MetricValue
Female66.2%
Male33.8%
Average age43.4
Estimated audience size4,744,804
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Vegetarian cuisine audience in France
Age bracketShare%
16-1911%
20-2918%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Vegetarian cuisine audience comes from France.

Worldwide audience distribution share by country for Vegetarian cuisine
CountryShare
United States14.6%
Japan7.5%
Germany6.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetarian cuisine audience
#·InterestCategoryAffinity×
01Paleolithic dietHealth14.76×
02Natural foodsFood & Beverages6.35×
03Ethical consumerismShopping5.19×
04Love & SexKids & Family5.11×
05Local foodFood & Beverages4.20×
06MeatFood & Beverages3.57×
07Wine tastingFood & Beverages3.48×
08Take-outFood & Beverages3.32×
09Fast casual restaurantsFood & Beverages3.21×
10BreakfastFood & Beverages3.12×
11Pet storePets & Animals2.73×
12Do it yourself (DIY)Home & Garden2.46×
13KitchenHome & Garden2.12×
14ApartmentBusiness & Career2.12×
15EasyJetTravel & Leisure2.07×
16Organic foodFood & Beverages1.96×
17MonoprixShopping1.91×
18PrimarkShopping1.89×
19Quality of lifeHealth1.69×
20Home improvementHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetarian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetarian cuisine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
TravellingTHRILL2.56×
Design AffinityPREMIUM2.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetarian cuisine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Social Media UsageJOY0.89×
TraditionCONSERVATISM0.93×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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