A data profile of the people who buy, follow and care about Vegetarian cuisine in France — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 4,744,804 people in France.
Vegetarian cuisine has an estimated audience of 4,744,804 people in France. 66.2% are female, 33.8% are male, average age 43.4. Top brand affinities: Paleolithic diet, Do it yourself (DIY), Meat, Local food, Natural foods.
Top brand affinities include Paleolithic diet, Do it yourself (DIY), Meat, with strongest over-indexing on Paleolithic diet (14.76× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Vegetarian cuisine fan in France is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Paleolithic diet.
The key figures that characterise the Vegetarian cuisine profile in France.
66.2% are female, 33.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.4 |
| Estimated audience size | 4,744,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Vegetarian cuisine audience comes from France.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paleolithic diet | Health | 14.76× | ||
| 02 | Natural foods | Food & Beverages | 6.35× | ||
| 03 | Ethical consumerism | Shopping | 5.19× | ||
| 04 | Love & Sex | Kids & Family | 5.11× | ||
| 05 | Local food | Food & Beverages | 4.20× | ||
| 06 | Meat | Food & Beverages | 3.57× | ||
| 07 | Wine tasting | Food & Beverages | 3.48× | ||
| 08 | Take-out | Food & Beverages | 3.32× | ||
| 09 | Fast casual restaurants | Food & Beverages | 3.21× | ||
| 10 | Breakfast | Food & Beverages | 3.12× | ||
| 11 | Pet store | Pets & Animals | 2.73× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.46× | ||
| 13 | Kitchen | Home & Garden | 2.12× | ||
| 14 | Apartment | Business & Career | 2.12× | ||
| 15 | EasyJet | Travel & Leisure | 2.07× | ||
| 16 | Organic food | Food & Beverages | 1.96× | ||
| 17 | Monoprix | Shopping | 1.91× | ||
| 18 | Primark | Shopping | 1.89× | ||
| 19 | Quality of life | Health | 1.69× | ||
| 20 | Home improvement | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Travelling | THRILL | 2.56× | |
| Design Affinity | PREMIUM | 2.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.89× | |
| Tradition | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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