A data profile of the people who buy, follow and care about Vegetarian cuisine in India — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 7,398,650 people in India.
Vegetarian cuisine has an estimated audience of 7,398,650 people in India. 47.7% are female, 52.3% are male, average age 33.3. Top brand affinities: Nutrient, Do it yourself (DIY), Earring, Cash on delivery, Engagement ring.
Top brand affinities include Nutrient, Do it yourself (DIY), Earring, with strongest over-indexing on Nutrient (1.89× the country average).
Demographically, the Vegetarian cuisine audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Vegetarian cuisine fan in India is balanced, around 33.3 years old, with strong Quality Awareness tendencies and a notable affinity for Nutrient.
The key figures that characterise the Vegetarian cuisine profile in India.
47.7% are female, 52.3% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 33.3 |
| Estimated audience size | 7,398,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Vegetarian cuisine audience comes from India.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing | Home & Garden | 2.35× | ||
| 02 | Wedding invitation | Home & Garden | 2.14× | ||
| 03 | Breakfast | Food & Beverages | 2.10× | ||
| 04 | Local food | Food & Beverages | 2.07× | ||
| 05 | Earring | Fashion & Accessoires | 2.03× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.03× | ||
| 07 | True Detective | Movies & TV | 1.98× | ||
| 08 | Jewellery store | Fashion & Accessoires | 1.94× | ||
| 09 | Gemstone | Fashion & Accessoires | 1.91× | ||
| 10 | Nutrient | Food & Beverages | 1.89× | ||
| 11 | Cash on delivery | Business & Career | 1.85× | ||
| 12 | Tanishq | Fashion & Accessoires | 1.82× | ||
| 13 | Skirt | Fashion & Accessoires | 1.81× | ||
| 14 | Veganism | Food & Beverages | 1.75× | ||
| 15 | Embroidery | Home & Garden | 1.66× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 17 | Party dress | Fashion & Accessoires | 1.61× | ||
| 18 | Vegetable | Food & Beverages | 1.58× | ||
| 19 | NDTV | Movies & TV | 1.57× | ||
| 20 | Amitabh Bachchan | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.87× | |
| Convenience Orientation | PREMIUM | 1.72× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Creativity | OPEN | 0.58× | |
| Social Media Usage | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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