A data profile of the people who buy, follow and care about Vegetarian cuisine in Portugal — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 1,831,375 people in Portugal.
The average Vegetarian cuisine fan in Portugal is 45.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Do it yourself (DIY), Local food, Organic farming, with strongest over-indexing on Do it yourself (DIY) (2.42× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Vegetarian cuisine fan in Portugal is more female, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Vegetarian cuisine profile in Portugal.
70.0% are female, 30.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 45.5 |
| Estimated audience size | 1,831,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Vegetarian cuisine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
Where the Vegetarian cuisine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~100K | 1.10× | |
| 02 | Faro District | ~100K | 1.04× | |
| 03 | Setúbal District | ~200K | 1.00× | |
| 04 | Porto District | ~400K | 0.94× | |
| 05 | Santarém District | ~80K | 0.94× | |
| 06 | Lisbon District | ~500K | 0.92× |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.78× | ||
| 02 | Local food | Food & Beverages | 2.76× | ||
| 03 | Online food ordering | Food & Beverages | 2.49× | ||
| 04 | Organic farming | Food & Beverages | 2.44× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 2.42× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.22× | ||
| 07 | Shampoo | Beauty & Wellness | 1.98× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.90× | ||
| 09 | Art jewelry | Fashion & Accessoires | 1.88× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 11 | Organic food | Food & Beverages | 1.73× | ||
| 12 | Bedroom furniture | Home & Garden | 1.73× | ||
| 13 | Hair conditioner | Beauty & Wellness | 1.72× | ||
| 14 | Renovation | Home & Garden | 1.69× | ||
| 15 | Fast food | Food & Beverages | 1.66× | ||
| 16 | Grocery store | Food & Beverages | 1.63× | ||
| 17 | Romance novels | Literature | 1.62× | ||
| 18 | Costume jewelry | Fashion & Accessoires | 1.59× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.72× | |
| Design Affinity | PREMIUM | 1.62× | |
| Mindfulness | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.86× |
Vegetarian cuisine has an estimated audience of 1,831,375 people in Portugal, concentrated in Lisbon District and Porto District.
70.0% of Vegetarian cuisine fans are female, 30.0% are male, with an average age of 45.5 years.
Vegetarian cuisine fans show strongest brand affinity for Do it yourself (DIY) (2.42×), Local food (2.76×), and Organic farming (2.44×) over the country average.
Vegetarian cuisine fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vegetarian cuisine itself, the audience over-indexes on Local food (2.76×), Organic farming (2.44×), Fast food (1.66×), and Organic food (1.73×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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