A data profile of the people who buy, follow and care about Portuguese cuisine in Portugal — modelled from more than twelve digital signal sources. Portuguese cuisine has an estimated audience of 1,974,112 people in Portugal.
The average Portuguese cuisine fan in Portugal is 45.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include WhatsApp, FlixBus, Algarve, with strongest over-indexing on WhatsApp (1.58× the country average).
Demographically, the Portuguese cuisine audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Portuguese cuisine fan in Portugal is more female, around 45.8 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Portuguese cuisine profile in Portugal.
58.3% are female, 41.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.8 |
| Estimated audience size | 1,974,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Portuguese cuisine audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 29.7% |
| Portugal | 17.4% |
| United States | 12.0% |
Where the Portuguese cuisine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 4.08× | |
| 02 | Lisbon District | ~1.5M | 3.22× | |
| 03 | Porto District | ~800K | 1.88× | |
| 04 | Santarém District | ~200K | 1.88× | |
| 05 | Madeira | ~80K | 1.40× | |
| 06 | Azores | ~50K | 0.92× | |
| 07 | Beja District | ~30K | 0.91× | |
| 08 | Guarda District | ~20K | 0.91× | |
| 09 | Bragança District | ~20K | 0.91× | |
| 10 | Portalegre District | ~20K | 0.91× | |
| 11 | Setúbal District | ~200K | 0.90× | |
| 12 | Vila Real District | ~30K | 0.88× | |
| 13 | Évora District | ~30K | 0.88× | |
| 14 | Castelo Branco District | ~30K | 0.87× | |
| 15 | Leiria District | ~90K | 0.85× | |
| 16 | Viana do Castelo District | ~40K | 0.84× | |
| 17 | Viseu District | ~60K | 0.83× | |
| 18 | Coimbra District | ~80K | 0.81× | |
| 19 | Braga District | ~100K | 0.73× | |
| 20 | Aveiro District | ~100K | 0.73× |
The strongest cross-interests of the Portuguese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.06× | ||
| 02 | Europcar | Cars & Mobility | 2.38× | ||
| 03 | Cappuccino | Food & Beverages | 2.26× | ||
| 04 | TAP Portugal | Travel & Leisure | 2.25× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.20× | ||
| 06 | Microwave oven | Home & Garden | 2.15× | ||
| 07 | Grilling | Food & Beverages | 2.03× | ||
| 08 | Skyscanner | Travel & Leisure | 1.97× | ||
| 09 | Rail transport | Travel & Leisure | 1.85× | ||
| 10 | FlixBus | Cars & Mobility | 1.78× | ||
| 11 | Snack food | Food & Beverages | 1.77× | ||
| 12 | EasyJet | Travel & Leisure | 1.61× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 1.61× | ||
| 14 | EDreams | Travel & Leisure | 1.60× | ||
| 15 | Algarve | Travel & Leisure | 1.59× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Grocery store | Food & Beverages | 1.56× | ||
| 18 | Romance novels | Literature | 1.54× | ||
| 19 | Trivago | Travel & Leisure | 1.52× | ||
| 20 | Black Friday (shopping) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Portuguese cuisine has an estimated audience of 1,974,112 people in Portugal, concentrated in Lisbon District and Porto District.
58.3% of Portuguese cuisine fans are female, 41.7% are male, with an average age of 45.8 years.
Portuguese cuisine fans show strongest brand affinity for WhatsApp (1.58×), FlixBus (1.78×), and Algarve (1.59×) over the country average.
Portuguese cuisine fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Portuguese cuisine itself, the audience over-indexes on FlixBus (1.78×), Algarve (1.59×), EasyJet (1.61×), and TAP Portugal (2.25×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Portuguese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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