Portuguese cuisine Audience in United States

Portuguese cuisine logo

Portuguese cuisine has an estimated audience of 1,359,863 people in United States. 55.1% are female, 44.9% are male, average age 44.6. Top regions: California, New Jersey, New York. Top brand affinities: Nationality, Nurse educator, Alaska, Buying and Selling Real Estate, Electrolyte.

The average Portuguese cuisine fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New Jersey, New York. Top brand affinities include Nationality, Nurse educator, Alaska, with strongest over-indexing on Nationality (12.89× the country average). Demographically, the Portuguese cuisine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Portuguese cuisine fans

Demographic split for Portuguese cuisine audience in United States
MetricValue
Female55.1%
Male44.9%
Average age44.6
Estimated audience size1,359,863

Audience persona

The typical Portuguese cuisine fan in United States is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Portuguese cuisine in United States
RegionReachAffinity
California193,9371.3×
New Jersey128,0443.7×
New York118,4981.56×
Florida91,3790.99×
Texas89,4990.77×
Massachusetts79,4052.96×
Pennsylvania47,1651.03×
Illinois39,1670.86×
North Carolina36,5530.89×
Virginia33,5881.01×
Georgia31,0650.74×
Washington30,5181.12×
Connecticut25,5741.88×
Michigan24,4220.69×
Ohio24,0510.57×
Arizona22,5590.81×
Rhode Island21,6325×
Maryland21,5380.92×
Colorado20,2390.94×
Missouri18,9670.87×
Tennessee17,3110.63×
Oregon15,9331.02×
Indiana14,8540.6×
South Carolina14,7110.72×
Minnesota13,2940.68×
Wisconsin13,1870.64×
Nevada11,6330.88×
Hawaii11,0211.89×
Louisiana9,8160.56×
Utah9,3660.77×
Oklahoma8,8370.59×
Kentucky8,7500.51×
Alabama8,4180.44×
New Hampshire7,2561.35×
Kansas5,8640.55×
Washington, District of Columbia5,7161.4×
Arkansas5,6200.5×
Iowa5,1630.46×
Maine4,8861×
Idaho4,8230.71×
Mississippi4,2170.38×
New Mexico4,0270.59×
Nebraska3,6770.54×
Delaware3,0640.82×
West Virginia2,8160.44×
Montana2,6730.71×
Vermont2,5641.07×
Alaska1,5840.54×
South Dakota1,3190.42×
North Dakota1,2840.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portuguese cuisine audience
BrandAffinityCategory
Nationality12.89×Politics & Society
Nurse educator20×Kids & Family
Alaska4.06×Travel & Leisure
Buying and Selling Real Estate16.78×Home & Garden
Electrolyte6.9×Health
South Yorkshire21.05×Travel & Leisure
Natural rubber2.9×Cars & Mobility
Curcuma26.48×Food & Beverages
Jawaharlal Nehru University31.58×Business & Career
Penn & Teller9.48×Movies & TV
Building envelope10.8×Home & Garden
Nebraska Cornhuskers football3.83×Sports
Tokyo Story21.93×Movies & TV
Halsey, Oregon7.44×Travel & Leisure
Jesse Plemons2.91×Movies & TV
La Opinión5.88×News
Japanese New Year15.51×Travel & Leisure
Jingoism1.76×Politics & Society
Laneige4.29×Beauty & Wellness
Elsword12.8×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portuguese cuisine audience
TraitClusterScore
MindfulnessBALANCE2.4
TravellingTHRILL1.76
IndulgenceJOY1.75
SpiritualityBALANCE1.53
Urban LifestyleOPEN1.48
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Portuguese cuisine
CountryShare
Brazil29.7%
Portugal17.4%
United States12.0%

See Portuguese cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Portuguese cuisine have in United States?

Portuguese cuisine has an estimated audience of 1,359,863 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Portuguese cuisine fans?

55.1% of Portuguese cuisine fans are female, 44.9% are male, with an average age of 44.6 years.

Which brands do Portuguese cuisine fans like most?

Portuguese cuisine fans show strongest brand affinity for Nationality (12.89×), Nurse educator (20×), and Alaska (4.06×) over the country average.

Where do Portuguese cuisine fans live in United States?

Portuguese cuisine fans in United States are most concentrated in California (reach 193,937), New Jersey (reach 128,044), and New York (reach 118,498). These three regions account for the largest share of the active audience.

What other brands do Portuguese cuisine fans also like?

Beyond Portuguese cuisine itself, the audience over-indexes on Nurse educator (20×), Alaska (4.06×), Buying and Selling Real Estate (16.78×), and Electrolyte (6.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portuguese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.