Rascasse Audience Intelligence

Portuguese cuisine Audience in United States

A data profile of the people who buy, follow and care about Portuguese cuisine in United States — modelled from more than twelve digital signal sources. Portuguese cuisine has an estimated audience of 1,359,863 people in United States.

#45among Cuisine in United States#7637among Topic in United States#1112in Food & Beverages

The average Portuguese cuisine fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New Jersey, New York.

Top brand affinities include Lisbon, Obsessed (2009 film), Brazilian cuisine, with strongest over-indexing on Lisbon (37.09× the country average).

Demographically, the Portuguese cuisine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portuguese cuisine fan in United States is more female, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Lisbon.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portuguese cuisine profile in United States.

Audience size
1.4M
in United States
Gender
55.1%♀
44.9% male
Age
44.6
average years
Country rank
#19072
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portuguese cuisine fans

55.1% are female, 44.9% are male, average age 44.6.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Portuguese cuisine audience in United States
MetricValue
Female55.1%
Male44.9%
Average age44.6
Estimated audience size1,359,863
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Portuguese cuisine audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Portuguese cuisine audience comes from United States.

Worldwide audience distribution share by country for Portuguese cuisine
CountryShare
Brazil29.7%
Portugal17.4%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portuguese cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Portuguese cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K5.00×
02New Jersey~100K3.40×
03Massachusetts~80K3.07×
04Hawaii~10K1.88×
05Connecticut~20K1.80×
06New York~100K1.36×
07New Hampshire~7K1.28×
08California~200K1.20×
09Washington, District of Columbia~5K1.19×
10Maine~5K1.06×
11Washington~30K1.02×
12Vermont~2K1.01×
13Oregon~20K0.99×
14Pennsylvania~50K0.98×
15Virginia~30K0.95×
16Florida~80K0.92×
17Maryland~20K0.92×
18Colorado~20K0.89×
19Delaware~3K0.88×
20Montana~3K0.87×
21Alaska~3K0.87×
22Nevada~10K0.86×
23Idaho~6K0.86×
24North Carolina~30K0.85×
25Utah~10K0.84×
26Texas~90K0.80×
27Illinois~40K0.80×
28Arizona~20K0.80×
29North Dakota~2K0.80×
30Georgia~30K0.79×
31South Carolina~20K0.79×
32South Dakota~2K0.79×
33Missouri~20K0.78×
34New Mexico~5K0.73×
35Nebraska~5K0.72×
36Minnesota~10K0.71×
37Oklahoma~10K0.71×
38West Virginia~4K0.71×
39Wisconsin~10K0.70×
40Kansas~7K0.70×
41Michigan~20K0.66×
42Indiana~20K0.66×
43Arkansas~7K0.66×
44Tennessee~20K0.65×
45Louisiana~10K0.64×
46Kentucky~10K0.64×
47Mississippi~7K0.64×
48Iowa~7K0.64×
49Ohio~30K0.60×
50Alabama~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Portuguese cuisine, United States
0.58×1.00×5.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portuguese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portuguese cuisine audience
#·InterestCategoryAffinity×
01Campeonato Brasileiro Série BSports37.73×
02LisbonTravel & Leisure37.09×
03Brazilian cuisineFood & Beverages29.81×
04TAP PortugalTravel & Leisure21.01×
05DrainageHome & Garden17.92×
06Kiernan ShipkaMovies & TV10.39×
07Obsessed (2009 film)Movies & TV7.73×
08Web serverTechnology & Electronics5.91×
09Non-alcoholic beverageFood & Beverages4.90×
10Anne HathawayMovies & TV4.51×
11Microwave ovenHome & Garden4.23×
12SteakhouseFood & Beverages3.96×
13BakeryFood & Beverages3.08×
14CocktailFood & Beverages2.54×
15Planet FitnessSports2.26×
16WineFood & Beverages1.97×
17PinterestInternet & Social Media1.84×
18RecipesFood & Beverages1.78×
19Alcoholic beveragesFood & Beverages1.62×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portuguese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portuguese cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.92×
SpiritualityBALANCE1.59×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portuguese cuisine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
SustainabilityBALANCE0.76×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portuguese cuisine have in United States?

Portuguese cuisine has an estimated audience of 1,359,863 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of Portuguese cuisine fans?

55.1% of Portuguese cuisine fans are female, 44.9% are male, with an average age of 44.6 years.

03

Which brands do Portuguese cuisine fans like most?

Portuguese cuisine fans show strongest brand affinity for Lisbon (37.09×), Obsessed (2009 film) (7.73×), and Brazilian cuisine (29.81×) over the country average.

04

Where do Portuguese cuisine fans live in United States?

Portuguese cuisine fans in United States are most concentrated in California (reach ~200K), New Jersey (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Portuguese cuisine fans also like?

Beyond Portuguese cuisine itself, the audience over-indexes on Obsessed (2009 film) (7.73×), Brazilian cuisine (29.81×), Drainage (17.92×), and Web server (5.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Portuguese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portuguese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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