Rascasse Audience Intelligence

Brazilian cuisine Audience in United States

A data profile of the people who buy, follow and care about Brazilian cuisine in United States — modelled from more than twelve digital signal sources. Brazilian cuisine has an estimated audience of 1,028,791 people in United States.

#50among Cuisine in United States#8574among Topic in United States#1297in Food & Beverages

The average Brazilian cuisine fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Texas de Brazil, Churrascaria, Portuguese cuisine, with strongest over-indexing on Texas de Brazil (71.29× the country average).

Demographically, the Brazilian cuisine audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazilian cuisine fan in United States is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Texas de Brazil.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian cuisine profile in United States.

Audience size
1M
in United States
Gender
52.9%♀
47.1% male
Age
40.5
average years
Country rank
#23230
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian cuisine fans

52.9% are female, 47.1% are male, average age 40.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Brazilian cuisine audience in United States
MetricValue
Female52.9%
Male47.1%
Average age40.5
Estimated audience size1,028,791
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Brazilian cuisine audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Brazilian cuisine audience comes from United States.

Worldwide audience distribution share by country for Brazilian cuisine
CountryShare
Brazil50.9%
United States13.0%
Mexico5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazilian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.64×
02Nevada~10K1.25×
03South Dakota~3K1.23×
04Alaska~3K1.23×
05Vermont~2K1.21×
06North Dakota~2K1.18×
07California~100K1.16×
08Connecticut~10K1.16×
09Florida~80K1.15×
10Montana~3K1.10×
11Rhode Island~3K1.07×
12Delaware~3K1.05×
13Washington, District of Columbia~3K1.03×
14West Virginia~5K1.01×
15Hawaii~4K1.01×
16New Hampshire~4K1.01×
17Maine~4K1.01×
18Indiana~20K0.99×
19Wisconsin~20K0.99×
20Nebraska~5K0.99×
21New York~60K0.98×
22Utah~9K0.98×
23Idaho~5K0.98×
24New Jersey~30K0.96×
25Washington~20K0.95×
26South Carolina~10K0.95×
27New Mexico~5K0.95×
28Mississippi~8K0.94×
29Kansas~8K0.94×
30Georgia~30K0.93×
31Oregon~10K0.93×
32Arkansas~8K0.93×
33Maryland~20K0.92×
34Oklahoma~10K0.91×
35Iowa~8K0.91×
36Virginia~20K0.90×
37Louisiana~10K0.88×
38Kentucky~10K0.88×
39Alabama~10K0.87×
40Texas~80K0.86×
41Missouri~10K0.86×
42Colorado~10K0.86×
43North Carolina~30K0.85×
44Minnesota~10K0.85×
45Pennsylvania~30K0.83×
46Arizona~20K0.83×
47Tennessee~20K0.83×
48Illinois~30K0.82×
49Michigan~20K0.80×
50Ohio~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Brazilian cuisine, United States
0.76×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian cuisine audience
#·InterestCategoryAffinity×
01Texas de BrazilFood & Beverages71.29×
02AshokaPolitics & Society51.75×
03Strawberry 100%Literature35.65×
04ChurrascariaFood & Beverages33.27×
05Portuguese cuisineFood & Beverages29.81×
06Argentine cuisineFood & Beverages29.43×
07Regions of BrazilTravel & Leisure19.80×
08Brazilian PortuguesePolitics & Society14.54×
09Portuguese languagePolitics & Society9.32×
10Peruvian cuisineFood & Beverages9.01×
11BrazilTravel & Leisure6.25×
12UruguayTravel & Leisure4.03×
13SteakhouseFood & Beverages3.37×
14Atlantic OceanTravel & Leisure2.90×
15Latin AmericaTravel & Leisure2.74×
16Texas RoadhouseFood & Beverages2.26×
17Macy'sShopping2.08×
18SkillBusiness & Career1.97×
19Dollar TreeShopping1.86×
20EatingFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian cuisine audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.78×
SpiritualityBALANCE1.68×
ExtroversionTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian cuisine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
SustainabilityBALANCE1.00×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian cuisine have in United States?

Brazilian cuisine has an estimated audience of 1,028,791 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Brazilian cuisine fans?

52.9% of Brazilian cuisine fans are female, 47.1% are male, with an average age of 40.5 years.

03

Which brands do Brazilian cuisine fans like most?

Brazilian cuisine fans show strongest brand affinity for Texas de Brazil (71.29×), Churrascaria (33.27×), and Portuguese cuisine (29.81×) over the country average.

04

Where do Brazilian cuisine fans live in United States?

Brazilian cuisine fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian cuisine fans also like?

Beyond Brazilian cuisine itself, the audience over-indexes on Churrascaria (33.27×), Portuguese cuisine (29.81×), Ashoka (51.75×), and Brazil (6.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Brazilian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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