Brazilian cuisine Audience in United States

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Brazilian cuisine has an estimated audience of 1,028,791 people in United States. 52.9% are female, 47.1% are male, average age 40.5. Top regions: California, Florida, Texas. Top brand affinities: Texas de Brazil, Churrascaria, Portuguese cuisine, Ashoka, Brazil.

The average Brazilian cuisine fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Texas de Brazil, Churrascaria, Portuguese cuisine, with strongest over-indexing on Texas de Brazil (71.29× the country average). Demographically, the Brazilian cuisine audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Brazilian cuisine fans

Demographic split for Brazilian cuisine audience in United States
MetricValue
Female52.9%
Male47.1%
Average age40.5
Estimated audience size1,028,791

Audience persona

The typical Brazilian cuisine fan in United States is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Texas de Brazil.

Top regions in United States

Top regions ranked by reach for Brazilian cuisine in United States
RegionReachAffinity
California140,9641.25×
Florida81,6271.17×
Texas67,2670.76×
New York58,1881.01×
Massachusetts39,7111.96×
Georgia27,5240.87×
Illinois24,6100.72×
Pennsylvania23,5470.68×
New Jersey22,7640.87×
Indiana22,5731.2×
North Carolina22,4130.72×
Washington18,4740.9×
Virginia18,4120.73×
Nevada16,8961.7×
Ohio15,9440.5×
Michigan15,5200.58×
Connecticut15,0121.45×
Maryland14,4630.82×
Arizona12,5010.6×
South Carolina11,7800.76×
Wisconsin10,8760.7×
Tennessee10,6790.52×
Colorado10,5700.65×
Oregon10,1390.86×
Minnesota8,4630.57×
Utah8,4530.92×
Missouri7,7810.47×
Louisiana6,6900.5×
Mississippi6,0190.71×
Oklahoma5,6650.5×
Kentucky5,5760.43×
Arkansas5,3480.63×
Alabama4,9820.35×
Kansas4,9720.61×
West Virginia4,9691.04×
Alaska4,9592.25×
Hawaii4,7491.07×
Iowa4,7210.56×
Nebraska4,6780.91×
Rhode Island4,6131.41×
Idaho4,5890.89×
Montana4,3231.51×
South Dakota4,2671.79×
North Dakota4,1551.97×
New Hampshire4,0951.01×
Wyoming4,0202.64×
New Mexico3,9880.77×
Maine3,9511.07×
Vermont3,8892.15×
Delaware3,5411.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazilian cuisine audience
BrandAffinityCategory
Texas de Brazil71.29×Food & Beverages
Churrascaria33.27×Food & Beverages
Portuguese cuisine29.81×Food & Beverages
Ashoka51.75×Politics & Society
Brazil6.25×Travel & Leisure
Regions of Brazil19.8×Travel & Leisure
Portuguese language9.32×Politics & Society
Fogo de Chão9.46×Food & Beverages
Brazilian Portuguese14.54×Politics & Society
Argentine cuisine29.43×Food & Beverages
Atlantic Ocean2.9×Travel & Leisure
Texas Roadhouse2.26×Food & Beverages
Macy's2.08×Shopping
Eating1.81×Food & Beverages
Peruvian cuisine9.01×Food & Beverages
Steakhouse3.37×Food & Beverages
Uruguay4.03×Travel & Leisure
Skill1.97×Business & Career
Macy's1.68×Shopping
Latin America2.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazilian cuisine audience
TraitClusterScore
MindfulnessBALANCE2.47
IndulgenceJOY2.15
Urban LifestyleOPEN1.84
TravellingTHRILL1.57
Risk AppetiteTHRILL1.56
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Brazilian cuisine
CountryShare
Brazil50.9%
United States13.0%
Mexico5.8%

See Brazilian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Brazilian cuisine have in United States?

Brazilian cuisine has an estimated audience of 1,028,791 people in United States, concentrated in California and Florida.

What is the gender split and age of Brazilian cuisine fans?

52.9% of Brazilian cuisine fans are female, 47.1% are male, with an average age of 40.5 years.

Which brands do Brazilian cuisine fans like most?

Brazilian cuisine fans show strongest brand affinity for Texas de Brazil (71.29×), Churrascaria (33.27×), and Portuguese cuisine (29.81×) over the country average.

Where do Brazilian cuisine fans live in United States?

Brazilian cuisine fans in United States are most concentrated in California (reach 140,964), Florida (reach 81,627), and Texas (reach 67,267). These three regions account for the largest share of the active audience.

What other brands do Brazilian cuisine fans also like?

Beyond Brazilian cuisine itself, the audience over-indexes on Churrascaria (33.27×), Portuguese cuisine (29.81×), Ashoka (51.75×), and Brazil (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.