Rascasse Audience Intelligence

Brazilian Portuguese Audience in United States

A data profile of the people who buy, follow and care about Brazilian Portuguese in United States — modelled from more than twelve digital signal sources. Brazilian Portuguese has an estimated audience of 2,157,989 people in United States.

#6077among Topic in United States#856in Politics & Society

The average Brazilian Portuguese fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kiernan Shipka, Samba, Adriana Lima, with strongest over-indexing on Kiernan Shipka (11.09× the country average).

Demographically, the Brazilian Portuguese audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazilian Portuguese fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Kiernan Shipka.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazilian Portuguese profile in United States.

Audience size
2.2M
in United States
Gender
68.6%♀
31.4% male
Age
39.2
average years
Country rank
#13425
Topic in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazilian Portuguese fans

68.6% are female, 31.4% are male, average age 39.2.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Brazilian Portuguese audience in United States
MetricValue
Female68.6%
Male31.4%
Average age39.2
Estimated audience size2,157,989
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Brazilian Portuguese audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Brazilian Portuguese audience comes from United States.

Worldwide audience distribution share by country for Brazilian Portuguese
CountryShare
Brazil36.7%
United States13.0%
Thailand3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazilian Portuguese audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazilian Portuguese fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.39×
02Rhode Island~10K1.38×
03Connecticut~30K1.36×
04California~300K1.31×
05New York~200K1.31×
06New Jersey~70K1.31×
07Washington, District of Columbia~8K1.25×
08Florida~200K1.23×
09Washington~50K1.22×
10Maryland~40K1.18×
11Virginia~60K1.15×
12Hawaii~10K1.12×
13Georgia~70K1.10×
14Texas~200K1.05×
15Oregon~30K1.05×
16Utah~20K1.05×
17New Hampshire~9K1.05×
18North Carolina~70K1.01×
19Maine~8K1.01×
20Illinois~70K1.00×
21Nevada~20K1.00×
22Pennsylvania~70K0.99×
23Alaska~5K0.98×
24Oklahoma~20K0.97×
25Vermont~4K0.97×
26Louisiana~30K0.96×
27South Carolina~30K0.95×
28Delaware~6K0.95×
29North Dakota~4K0.94×
30Kansas~20K0.93×
31New Mexico~10K0.93×
32South Dakota~5K0.93×
33Minnesota~30K0.92×
34Montana~5K0.92×
35Arizona~40K0.91×
36West Virginia~9K0.91×
37Missouri~30K0.90×
38Idaho~10K0.90×
39Arkansas~20K0.89×
40Mississippi~20K0.89×
41Colorado~30K0.88×
42Nebraska~9K0.88×
43Kentucky~20K0.87×
44Indiana~30K0.85×
45Wisconsin~30K0.85×
46Iowa~20K0.85×
47Ohio~60K0.84×
48Michigan~50K0.84×
49Tennessee~40K0.83×
50Alabama~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Brazilian Portuguese, United States
0.83×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazilian Portuguese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazilian Portuguese audience
#·InterestCategoryAffinity×
01CR FlamengoSports14.76×
02Brazilian cuisineFood & Beverages14.54×
03John McEnroeSports13.11×
04uolTechnology & Electronics12.64×
05Kiernan ShipkaMovies & TV11.09×
06SambaMusic & Radio9.66×
07DrainageHome & Garden9.59×
08Chiwetel EjioforMovies & TV8.90×
09HotmartShopping7.99×
10Adriana LimaFashion & Accessoires6.76×
11american psychoMovies & TV6.57×
12LinguisticsBusiness & Career4.98×
13WaxingBeauty & Wellness3.08×
14Web serverTechnology & Electronics2.89×
15ClinicHealth2.59×
16QuikTripShopping2.23×
17ExpediaTravel & Leisure2.20×
18Google DriveTechnology & Electronics1.99×
19Swimming poolSports1.62×
20Planet FitnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazilian Portuguese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazilian Portuguese audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
Price SensitivityPREMIUM1.40×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazilian Portuguese audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Early Adopter MentalityPOWER0.92×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazilian Portuguese have in United States?

Brazilian Portuguese has an estimated audience of 2,157,989 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brazilian Portuguese fans?

68.6% of Brazilian Portuguese fans are female, 31.4% are male, with an average age of 39.2 years.

03

Which brands do Brazilian Portuguese fans like most?

Brazilian Portuguese fans show strongest brand affinity for Kiernan Shipka (11.09×), Samba (9.66×), and Adriana Lima (6.76×) over the country average.

04

Where do Brazilian Portuguese fans live in United States?

Brazilian Portuguese fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brazilian Portuguese fans also like?

Beyond Brazilian Portuguese itself, the audience over-indexes on Samba (9.66×), Adriana Lima (6.76×), CR Flamengo (14.76×), and Google Drive (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Brazilian Portuguese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazilian Portuguese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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