Brazilian Portuguese Audience in United States
Brazilian Portuguese has an estimated audience of 2,157,989 people in United States. 68.6% are female, 31.4% are male, average age 39.2. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Nurse educator, Product design, Pro-Ject, Staycation.
The average Brazilian Portuguese fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Nurse educator, Product design, with strongest over-indexing on Nationality (6.45× the country average). Demographically, the Brazilian Portuguese audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Brazilian Portuguese fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.2 |
| Estimated audience size | 2,157,989 |
Audience persona
The typical Brazilian Portuguese fan in United States is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 334,125 | 1.41× |
| Florida | 195,647 | 1.34× |
| Texas | 195,090 | 1.05× |
| New York | 174,475 | 1.45× |
| Massachusetts | 123,331 | 2.9× |
| Georgia | 77,234 | 1.16× |
| Illinois | 75,157 | 1.05× |
| Pennsylvania | 71,024 | 0.98× |
| New Jersey | 69,926 | 1.27× |
| Virginia | 65,453 | 1.25× |
| North Carolina | 64,659 | 1× |
| Washington | 54,575 | 1.26× |
| Ohio | 52,339 | 0.79× |
| Michigan | 46,102 | 0.82× |
| Maryland | 44,245 | 1.19× |
| Arizona | 37,890 | 0.86× |
| Tennessee | 33,954 | 0.78× |
| Connecticut | 31,736 | 1.47× |
| Colorado | 29,897 | 0.88× |
| Indiana | 29,590 | 0.75× |
| Missouri | 28,084 | 0.81× |
| South Carolina | 27,940 | 0.86× |
| Oregon | 27,572 | 1.11× |
| Minnesota | 26,667 | 0.86× |
| Wisconsin | 26,049 | 0.8× |
| Louisiana | 25,180 | 0.9× |
| Utah | 21,121 | 1.09× |
| Nevada | 21,011 | 1.01× |
| Alabama | 20,549 | 0.68× |
| Kentucky | 20,234 | 0.75× |
| Oklahoma | 18,875 | 0.79× |
| Kansas | 13,904 | 0.82× |
| Rhode Island | 12,486 | 1.82× |
| Arkansas | 12,063 | 0.68× |
| Hawaii | 11,866 | 1.28× |
| Mississippi | 11,639 | 0.65× |
| Iowa | 11,514 | 0.65× |
| Washington, District of Columbia | 10,380 | 1.6× |
| New Mexico | 9,511 | 0.88× |
| New Hampshire | 9,500 | 1.12× |
| Idaho | 7,394 | 0.68× |
| Maine | 7,385 | 0.96× |
| Nebraska | 6,719 | 0.62× |
| West Virginia | 5,765 | 0.57× |
| Delaware | 4,336 | 0.73× |
| Montana | 3,901 | 0.65× |
| Alaska | 3,835 | 0.83× |
| South Dakota | 3,300 | 0.66× |
| North Dakota | 3,213 | 0.72× |
| Wyoming | 3,109 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 6.45× | Politics & Society |
| Nurse educator | 15.52× | Kids & Family |
| Product design | 2.77× | Business & Career |
| Pro-Ject | 4.97× | Music & Radio |
| Staycation | 3.54× | Home & Garden |
| Israel | 2.17× | Travel & Leisure |
| Bank account | 2.5× | Business & Career |
| Humulus lupulus | 42.1× | Food & Beverages |
| Historic site | 4.21× | Arts & Culture |
| Jesse Plemons | 3.36× | Movies & TV |
| TeachHUB | 3.78× | Business & Career |
| Kendra Scott | 2.67× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 3.04× | Sports |
| Kento Yamazaki | 7.72× | Movies & TV |
| Curcuma | 13.68× | Food & Beverages |
| Jeep Wagoneer | 3.44× | Cars & Mobility |
| South Yorkshire | 8.39× | Travel & Leisure |
| Urban horticulture | 2× | Home & Garden |
| Nurse education | 1.72× | Kids & Family |
| Buying and Selling Real Estate | 4.11× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.47 |
| Price Sensitivity | PREMIUM | 1.42 |
| Indulgence | JOY | 1.34 |
| Urban Lifestyle | OPEN | 1.23 |
| Travelling | THRILL | 1.21 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 36.7% |
| United States | 13.0% |
| Thailand | 3.3% |
See Brazilian Portuguese audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Brazilian Portuguese have in United States?
Brazilian Portuguese has an estimated audience of 2,157,989 people in United States, concentrated in California and Florida.
What is the gender split and age of Brazilian Portuguese fans?
68.6% of Brazilian Portuguese fans are female, 31.4% are male, with an average age of 39.2 years.
Which brands do Brazilian Portuguese fans like most?
Brazilian Portuguese fans show strongest brand affinity for Nationality (6.45×), Nurse educator (15.52×), and Product design (2.77×) over the country average.
Where do Brazilian Portuguese fans live in United States?
Brazilian Portuguese fans in United States are most concentrated in California (reach 334,125), Florida (reach 195,647), and Texas (reach 195,090). These three regions account for the largest share of the active audience.
What other brands do Brazilian Portuguese fans also like?
Beyond Brazilian Portuguese itself, the audience over-indexes on Nurse educator (15.52×), Product design (2.77×), Pro-Ject (4.97×), and Staycation (3.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brazilian Portuguese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.