Rascasse Audience Intelligence

Samba Audience in United States

A data profile of the people who buy, follow and care about Samba in United States — modelled from more than twelve digital signal sources. Samba has an estimated audience of 3,821,973 people in United States.

#172among Musical genre in United States#4427among Topic in United States#790in Music & Radio

The average Samba fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peugeot 308, Eiffel Tower, Adam Carolla, with strongest over-indexing on Peugeot 308 (817.39× the country average).

Demographically, the Samba audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samba fan in United States is balanced, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Peugeot 308.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samba profile in United States.

Audience size
3.8M
in United States
Gender
49.0%♀
51.0% male
Age
37.8
average years
Country rank
#8341
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Samba fans

49.0% are female, 51.0% are male, average age 37.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Samba audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.8
Estimated audience size3,821,973
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Samba audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Samba audience comes from United States.

Worldwide audience distribution share by country for Samba
CountryShare
Brazil40.1%
United States11.4%
Spain3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samba audience in United States is strongest.

Fig. 05

Top regions by affinity

Samba fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.63×
02Arizona~100K1.61×
03California~700K1.58×
04Texas~500K1.50×
05Georgia~200K1.43×
06Washington, District of Columbia~20K1.39×
07New York~300K1.33×
08Louisiana~60K1.29×
09Maryland~80K1.28×
10Florida~300K1.26×
11New Jersey~100K1.22×
12North Carolina~100K1.20×
13Connecticut~40K1.14×
14Washington~90K1.13×
15Massachusetts~90K1.13×
16Nevada~40K1.13×
17Idaho~20K1.13×
18Delaware~10K1.10×
19South Carolina~60K1.09×
20Alabama~60K1.09×
21Virginia~100K1.08×
22Mississippi~30K1.08×
23Illinois~100K1.06×
24Oregon~50K1.06×
25Pennsylvania~100K1.02×
26Rhode Island~10K1.01×
27Tennessee~80K0.99×
28Hawaii~20K0.96×
29Oklahoma~40K0.95×
30Wisconsin~50K0.90×
31Arkansas~30K0.90×
32Indiana~60K0.87×
33Missouri~50K0.86×
34Colorado~50K0.83×
35Ohio~100K0.81×
36Kentucky~40K0.81×
37Nebraska~20K0.80×
38New Mexico~20K0.79×
39Michigan~80K0.78×
40Kansas~20K0.77×
41Minnesota~40K0.73×
42Iowa~20K0.68×
43New Hampshire~10K0.68×
44Vermont~5K0.68×
45Maine~9K0.67×
46Montana~7K0.67×
47Alaska~5K0.67×
48West Virginia~10K0.65×
49North Dakota~5K0.63×
50South Dakota~5K0.54×
Fig. 06

Affinity by region

Affinity by region — Samba, United States
0.54×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samba audience
#·InterestCategoryAffinity×
01Peugeot 308Cars & Mobility817.39×
02Eiffel TowerTravel & Leisure114.77×
03Adam CarollaMovies & TV102.16×
04ForróMusic & Radio71.95×
05Tango musicMusic & Radio25.96×
06Music of BrazilMusic & Radio24.70×
07Merengue musicMusic & Radio20.71×
08Pollo TropicalFood & Beverages11.83×
09Latin danceSports10.92×
10Latin jazzMusic & Radio9.93×
11Salsa musicMusic & Radio9.92×
12MariachiMusic & Radio8.09×
13Latin American musicMusic & Radio7.69×
14Latin popMusic & Radio6.36×
15Latin music (genre)Music & Radio5.63×
16South AmericaTravel & Leisure5.22×
17ReggaetonMusic & Radio4.29×
18Spanish languagePolitics & Society3.75×
19FIFA World CupSports2.81×
20FIFA World Cup 2026Sports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samba audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
TraditionCONSERVATISM1.70×
ExtroversionTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samba audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
SustainabilityBALANCE1.13×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Samba have in United States?

Samba has an estimated audience of 3,821,973 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Samba fans?

49.0% of Samba fans are female, 51.0% are male, with an average age of 37.8 years.

03

Which brands do Samba fans like most?

Samba fans show strongest brand affinity for Peugeot 308 (817.39×), Eiffel Tower (114.77×), and Adam Carolla (102.16×) over the country average.

04

Where do Samba fans live in United States?

Samba fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Samba fans also like?

Beyond Samba itself, the audience over-indexes on Eiffel Tower (114.77×), Adam Carolla (102.16×), Merengue music (20.71×), and Forró (71.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Samba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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