Samba Audience in United States

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Samba has an estimated audience of 3,821,973 people in United States. 49.0% are female, 51.0% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Peugeot 308, Eiffel Tower, Adam Carolla, Merengue music, Forró.

The average Samba fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peugeot 308, Eiffel Tower, Adam Carolla, with strongest over-indexing on Peugeot 308 (817.39× the country average). Demographically, the Samba audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Samba fans

Demographic split for Samba audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.8
Estimated audience size3,821,973

Audience persona

The typical Samba fan in United States is balanced, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peugeot 308.

Top regions in United States

Top regions ranked by reach for Samba in United States
RegionReachAffinity
California694,2001.65×
Texas508,3861.55×
Florida331,6031.28×
New York299,5171.4×
Georgia176,6401.5×
North Carolina143,5951.25×
Illinois141,7381.11×
Pennsylvania134,6781.05×
Arizona125,5421.61×
New Jersey122,3671.26×
Virginia103,0771.11×
Ohio97,5450.83×
Washington88,8221.16×
Massachusetts85,6421.14×
Maryland83,9881.28×
Michigan79,3960.79×
Tennessee77,4091.01×
South Carolina64,6761.12×
Louisiana62,5971.27×
Indiana62,5180.9×
Alabama57,8031.08×
Utah56,2271.64×
Missouri54,2300.88×
Wisconsin51,3530.89×
Colorado50,4610.84×
Oregon47,3901.08×
Connecticut43,7131.14×
Nevada41,9391.13×
Minnesota40,4300.74×
Oklahoma40,2520.95×
Kentucky39,0310.81×
Mississippi32,2821.03×
Arkansas27,9550.89×
Kansas22,7010.75×
Idaho21,2871.11×
Iowa20,8490.66×
Hawaii15,7880.96×
Washington, District of Columbia15,7081.37×
Nebraska14,9150.78×
New Mexico13,9310.73×
Rhode Island11,7220.96×
Delaware11,1931.06×
West Virginia10,5030.59×
New Hampshire9,7340.65×
Maine8,6850.63×
Montana6,6260.62×
Alaska4,8230.59×
North Dakota4,4580.57×
South Dakota4,2640.48×
Vermont4,1040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samba audience
BrandAffinityCategory
Peugeot 308817.39×Cars & Mobility
Eiffel Tower114.77×Travel & Leisure
Adam Carolla102.16×Movies & TV
Merengue music20.71×Music & Radio
Forró71.95×Music & Radio
Latin dance10.92×Sports
Salsa music9.92×Music & Radio
South America5.22×Travel & Leisure
Latin pop6.36×Music & Radio
Latin music (genre)5.63×Music & Radio
Music of Brazil24.7×Music & Radio
Reggaeton4.29×Music & Radio
Tango music25.96×Music & Radio
Latin American music7.69×Music & Radio
FIFA World Cup2.81×Sports
Pollo Tropical11.83×Food & Beverages
Spanish language3.75×Politics & Society
Mariachi8.09×Music & Radio
Latin jazz9.93×Music & Radio
Online shopping1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samba audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
MindfulnessBALANCE1.55
Quality AwarenessPREMIUM1.44
Luxury OrientationPREMIUM1.2
Urban LifestyleOPEN1.19
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Samba
CountryShare
Brazil40.3%
United States11.4%
Spain3.7%

See Samba audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Samba have in United States?

Samba has an estimated audience of 3,821,973 people in United States, concentrated in California and Texas.

What is the gender split and age of Samba fans?

49.0% of Samba fans are female, 51.0% are male, with an average age of 37.8 years.

Which brands do Samba fans like most?

Samba fans show strongest brand affinity for Peugeot 308 (817.39×), Eiffel Tower (114.77×), and Adam Carolla (102.16×) over the country average.

Where do Samba fans live in United States?

Samba fans in United States are most concentrated in California (reach 694,200), Texas (reach 508,386), and Florida (reach 331,603). These three regions account for the largest share of the active audience.

What other brands do Samba fans also like?

Beyond Samba itself, the audience over-indexes on Eiffel Tower (114.77×), Adam Carolla (102.16×), Merengue music (20.71×), and Forró (71.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.