Samba Audience in Germany
Samba has an estimated audience of 775,919 people in Germany. 52.2% are female, 47.8% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baião (music), Música popular brasileira, Bossa nova, Business and industry, Polka.
The average Samba fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baião (music), Música popular brasileira, Bossa nova, with strongest over-indexing on Baião (music) (33.02× the country average). Demographically, the Samba audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Samba fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.9 |
| Estimated audience size | 775,919 |
Audience persona
The typical Samba fan in Germany is balanced, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Baião (music).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,836 | 1.11× |
| Bayern | 143,469 | 1.15× |
| Baden-Württemberg | 118,272 | 1.12× |
| Niedersachsen | 75,428 | 1× |
| Hessen | 65,853 | 1.11× |
| Berlin | 38,611 | 1.11× |
| Sachsen | 38,380 | 1.01× |
| Rheinland-Pfalz | 34,788 | 0.89× |
| Schleswig-Holstein | 26,216 | 0.94× |
| Hamburg | 22,765 | 1.3× |
| Brandenburg | 20,969 | 0.87× |
| Sachsen-Anhalt | 18,278 | 0.91× |
| Thüringen | 16,682 | 0.84× |
| Mecklenburg-Vorpommern | 13,031 | 0.88× |
| Saarland | 8,650 | 0.91× |
| Bremen | 5,618 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baião (music) | 33.02× | Music & Radio |
| Música popular brasileira | 18.24× | Music & Radio |
| Bossa nova | 15.94× | Music & Radio |
| Business and industry | 1.51× | Business & Career |
| Polka | 16.2× | Music & Radio |
| Consortium | 10.71× | Business & Career |
| Gated community | 5.57× | Home & Garden |
| TikTok | 1.63× | Internet & Social Media |
| SV Werder Bremen | 2.07× | Sports |
| 2. Bundesliga | 1.93× | Sports |
| Música sertaneja | 6.78× | Music & Radio |
| VfB Stuttgart | 2× | Sports |
| Transfermarkt | 1.99× | Sports |
| Lieferando.de | 1.69× | Food & Beverages |
| RB Leipzig | 2.3× | Sports |
| Eintracht Frankfurt | 1.69× | Sports |
| Humour | 1.75× | Literature |
| Mobile game | 1.96× | Games |
| Acting | 2.18× | Business & Career |
| Drama movies | 1.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.94 |
| Mindfulness | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.59 |
| Travelling | THRILL | 1.52 |
| Sports Activity | POWER | 1.47 |
| Spirituality | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 40.3% |
| United States | 11.4% |
| Spain | 3.7% |
See Samba audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Samba have in Germany?
Samba has an estimated audience of 775,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samba fans?
52.2% of Samba fans are female, 47.8% are male, with an average age of 37.9 years.
Which brands do Samba fans like most?
Samba fans show strongest brand affinity for Baião (music) (33.02×), Música popular brasileira (18.24×), and Bossa nova (15.94×) over the country average.
Where do Samba fans live in Germany?
Samba fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,836), Bayern (reach 143,469), and Baden-Württemberg (reach 118,272). These three regions account for the largest share of the active audience.
What other brands do Samba fans also like?
Beyond Samba itself, the audience over-indexes on Música popular brasileira (18.24×), Bossa nova (15.94×), Business and industry (1.51×), and Polka (16.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.