Samba Audience in Germany
A data profile of the people who buy, follow and care about Samba in Germany — modelled from more than twelve digital signal sources. Samba has an estimated audience of 775,919 people in Germany.
The average Samba fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Baião (music), Música popular brasileira, Bossa nova, with strongest over-indexing on Baião (music) (33.02× the country average).
Demographically, the Samba audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Samba fan in Germany is balanced, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Baião (music).
At a glance
The key figures that characterise the Samba profile in Germany.
Search interest · 12-month trend
Demographics of Samba fans
52.2% are female, 47.8% are male, average age 37.9.
Gender split
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.9 |
| Estimated audience size | 775,919 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Samba audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 40.1% |
| United States | 11.4% |
| Spain | 3.7% |
Geography
Where the Samba audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.28× | |
| 02 | Bayern | ~100K | 1.12× | |
| 03 | Baden-Württemberg | ~100K | 1.10× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.09× | |
| 05 | Hessen | ~60K | 1.09× | |
| 06 | Berlin | ~40K | 1.06× | |
| 07 | Sachsen | ~40K | 1.00× | |
| 08 | Niedersachsen | ~70K | 0.99× | |
| 09 | Saarland | ~9K | 0.99× | |
| 10 | Schleswig-Holstein | ~30K | 0.94× | |
| 11 | Sachsen-Anhalt | ~20K | 0.94× | |
| 12 | Rheinland-Pfalz | ~40K | 0.91× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.91× | |
| 14 | Bremen | ~6K | 0.88× | |
| 15 | Brandenburg | ~20K | 0.87× | |
| 16 | Thüringen | ~20K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Samba audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baião (music) | Music & Radio | 33.02× | ||
| 02 | Música popular brasileira | Music & Radio | 18.24× | ||
| 03 | Polka | Music & Radio | 16.20× | ||
| 04 | Bossa nova | Music & Radio | 15.94× | ||
| 05 | Consortium | Business & Career | 10.71× | ||
| 06 | Música sertaneja | Music & Radio | 6.78× | ||
| 07 | Gated community | Home & Garden | 5.57× | ||
| 08 | RB Leipzig | Sports | 2.30× | ||
| 09 | Borussia Mönchengladbach | Sports | 2.16× | ||
| 10 | SV Werder Bremen | Sports | 2.07× | ||
| 11 | VfB Stuttgart | Sports | 2.00× | ||
| 12 | Transfermarkt | Sports | 1.99× | ||
| 13 | Mobile game | Games | 1.96× | ||
| 14 | 2. Bundesliga | Sports | 1.93× | ||
| 15 | Humour | Literature | 1.75× | ||
| 16 | Lieferando.de | Food & Beverages | 1.69× | ||
| 17 | Eintracht Frankfurt | Sports | 1.69× | ||
| 18 | TikTok | Internet & Social Media | 1.63× | ||
| 19 | Ukrainians | Music & Radio | 1.54× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Samba audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Community Orientation | OPEN | 1.34× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Indulgence | JOY | 0.65× | |
| Early Adopter Mentality | POWER | 0.70× |
Frequently asked questions
How many fans does Samba have in Germany?
Samba has an estimated audience of 775,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samba fans?
52.2% of Samba fans are female, 47.8% are male, with an average age of 37.9 years.
Which brands do Samba fans like most?
Samba fans show strongest brand affinity for Baião (music) (33.02×), Música popular brasileira (18.24×), and Bossa nova (15.94×) over the country average.
Where do Samba fans live in Germany?
Samba fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Samba fans also like?
Beyond Samba itself, the audience over-indexes on Música popular brasileira (18.24×), Bossa nova (15.94×), Business and industry (1.51×), and Polka (16.2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Musical genre audiences in Germany
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- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
See Samba audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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