Rascasse Audience Intelligence

Música popular brasileira Audience in Germany

A data profile of the people who buy, follow and care about Música popular brasileira in Germany — modelled from more than twelve digital signal sources. Música popular brasileira has an estimated audience of 497,871 people in Germany.

#4689among Topic in Germany#1338in Music & Radio

The average Música popular brasileira fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thai Airways, Emily Blunt, Reggae genres, with strongest over-indexing on Thai Airways (21.51× the country average).

Demographically, the Música popular brasileira audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Música popular brasileira fan in Germany is balanced, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Thai Airways.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Música popular brasileira profile in Germany.

Audience size
498K
in Germany
Gender
51.5%♀
48.5% male
Age
34.5
average years
Country rank
#11790
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Música popular brasileira fans

51.5% are female, 48.5% are male, average age 34.5.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Música popular brasileira audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age34.5
Estimated audience size497,871
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Música popular brasileira audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Música popular brasileira audience comes from Germany.

Worldwide audience distribution share by country for Música popular brasileira
CountryShare
Brazil52.7%
United States9.2%
Portugal6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Música popular brasileira audience in Germany is strongest.

Fig. 05

Top regions by affinity

Música popular brasileira fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.18×
02Schleswig-Holstein~20K1.17×
03Bremen~5K1.13×
04Rheinland-Pfalz~30K1.05×
05Bayern~80K1.04×
06Nordrhein-Westfalen~100K1.03×
07Sachsen~20K1.02×
08Saarland~6K1.01×
09Baden-Württemberg~70K0.98×
10Niedersachsen~50K0.98×
11Hessen~40K0.98×
12Thüringen~10K0.98×
13Hamburg~10K0.93×
14Mecklenburg-Vorpommern~9K0.91×
15Brandenburg~10K0.83×
16Sachsen-Anhalt~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Música popular brasileira, Germany
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Música popular brasileira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Música popular brasileira audience
#·InterestCategoryAffinity×
01Thai AirwaysTravel & Leisure21.51×
02Chess.comSports17.27×
03Reggae genresMusic & Radio15.98×
04Latin MusicMusic & Radio15.97×
05Emily BluntMovies & TV10.58×
06S.L. BenficaSports9.83×
07Oklahoma City ThunderSports9.64×
08Helmfried von LüttichauMovies & TV9.37×
09Sean CombsMusic & Radio8.11×
10Sons of AnarchyMovies & TV7.10×
11CanvaTechnology & Electronics6.77×
12ReggaeMusic & Radio4.51×
13RossmannShopping2.05×
14ImmoScout24Home & Garden1.95×
15Harry PotterMovies & TV1.78×
16UEFA Champions LeagueSports1.73×
17BundesligaSports1.58×
18Arts and musicArts & Culture1.57×
19MoviesMovies & TV1.57×
20Outdoor recreationSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Música popular brasileira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Música popular brasileira audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.57×
Risk AppetiteTHRILL1.41×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Música popular brasileira audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
Convenience OrientationPREMIUM0.66×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Música popular brasileira have in Germany?

Música popular brasileira has an estimated audience of 497,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Música popular brasileira fans?

51.5% of Música popular brasileira fans are female, 48.5% are male, with an average age of 34.5 years.

03

Which brands do Música popular brasileira fans like most?

Música popular brasileira fans show strongest brand affinity for Thai Airways (21.51×), Emily Blunt (10.58×), and Reggae genres (15.98×) over the country average.

04

Where do Música popular brasileira fans live in Germany?

Música popular brasileira fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Música popular brasileira fans also like?

Beyond Música popular brasileira itself, the audience over-indexes on Emily Blunt (10.58×), Reggae genres (15.98×), Chess.com (17.27×), and Canva (6.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Música popular brasileira audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Música popular brasileira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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