Música popular brasileira Audience in Germany
Música popular brasileira has an estimated audience of 497,871 people in Germany. 51.5% are female, 48.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thai Airways, Emily Blunt, Reggae genres, Chess.com, Canva.
The average Música popular brasileira fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thai Airways, Emily Blunt, Reggae genres, with strongest over-indexing on Thai Airways (21.51× the country average). Demographically, the Música popular brasileira audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Música popular brasileira fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 34.5 |
| Estimated audience size | 497,871 |
Audience persona
The typical Música popular brasileira fan in Germany is balanced, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Thai Airways.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,786 | 1.03× |
| Bayern | 85,397 | 1.07× |
| Baden-Württemberg | 69,019 | 1.02× |
| Niedersachsen | 47,746 | 0.99× |
| Hessen | 39,629 | 1.04× |
| Berlin | 28,156 | 1.26× |
| Rheinland-Pfalz | 26,791 | 1.07× |
| Sachsen | 24,849 | 1.02× |
| Schleswig-Holstein | 21,584 | 1.21× |
| Brandenburg | 12,179 | 0.79× |
| Thüringen | 11,819 | 0.93× |
| Hamburg | 10,528 | 0.94× |
| Sachsen-Anhalt | 9,555 | 0.74× |
| Mecklenburg-Vorpommern | 8,228 | 0.87× |
| Saarland | 5,717 | 0.94× |
| Bremen | 4,673 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thai Airways | 21.51× | Travel & Leisure |
| Emily Blunt | 10.58× | Movies & TV |
| Reggae genres | 15.98× | Music & Radio |
| Chess.com | 17.27× | Sports |
| Canva | 6.77× | Technology & Electronics |
| Harry Potter | 1.78× | Movies & TV |
| Arts and music | 1.57× | Arts & Culture |
| Movies | 1.57× | Movies & TV |
| Outdoor recreation | 1.54× | Sports |
| S.L. Benfica | 9.83× | Sports |
| Reggae | 4.51× | Music & Radio |
| Sons of Anarchy | 7.1× | Movies & TV |
| Oklahoma City Thunder | 9.64× | Sports |
| Latin Music | 15.97× | Music & Radio |
| Rossmann | 2.05× | Shopping |
| Bundesliga | 1.58× | Sports |
| UEFA Champions League | 1.73× | Sports |
| ImmoScout24 | 1.95× | Home & Garden |
| IKEA | 1.67× | Home & Garden |
| Rodeo | 4.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.76 |
| Sports Activity | POWER | 1.66 |
| Sustainability | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.49 |
| DIY Mentality | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 52.7% |
| United States | 9.2% |
| Portugal | 6.2% |
See Música popular brasileira audiences in other countries
- Música popular brasileira — United States
- Música popular brasileira — United Kingdom
- Música popular brasileira — France
- Música popular brasileira — Italy
- Música popular brasileira — Spain
- Música popular brasileira — Brazil
- Música popular brasileira — Japan
- Música popular brasileira — South Korea
- Música popular brasileira — India
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Música popular brasileira have in Germany?
Música popular brasileira has an estimated audience of 497,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Música popular brasileira fans?
51.5% of Música popular brasileira fans are female, 48.5% are male, with an average age of 34.5 years.
Which brands do Música popular brasileira fans like most?
Música popular brasileira fans show strongest brand affinity for Thai Airways (21.51×), Emily Blunt (10.58×), and Reggae genres (15.98×) over the country average.
Where do Música popular brasileira fans live in Germany?
Música popular brasileira fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,786), Bayern (reach 85,397), and Baden-Württemberg (reach 69,019). These three regions account for the largest share of the active audience.
What other brands do Música popular brasileira fans also like?
Beyond Música popular brasileira itself, the audience over-indexes on Emily Blunt (10.58×), Reggae genres (15.98×), Chess.com (17.27×), and Canva (6.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Música popular brasileira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.