Rascasse Audience Intelligence

Música popular brasileira Audience in Brazil

A data profile of the people who buy, follow and care about Música popular brasileira in Brazil — modelled from more than twelve digital signal sources. Música popular brasileira has an estimated audience of 14,641,879 people in Brazil.

#188among Topic in Brazil#22in Music & Radio

The average Música popular brasileira fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Bahia.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Música popular brasileira profile in Brazil.

Audience size
14.6M
in Brazil
Gender
63.4%♀
36.6% male
Age
38.6
average years
Country rank
#279
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Música popular brasileira fans

63.4% are female, 36.6% are male, average age 38.6.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Música popular brasileira audience in Brazil
MetricValue
Female63.4%
Male36.6%
Average age38.6
Estimated audience size14,641,879
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Música popular brasileira audience in Brazil
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4918%
50+20%
Fig. 04

Worldwide distribution

52.7%

of the worldwide Música popular brasileira audience comes from Brazil.

Worldwide audience distribution share by country for Música popular brasileira
CountryShare
Brazil52.7%
United States9.2%
Portugal6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Música popular brasileira audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Música popular brasileira fans by region: top regions in Brazil
#RegionReachAffinity×
01Pará~700K1.40×
02Bahia~1.5M1.34×
03Rio Grande do Norte~300K1.34×
04Amapá~70K1.31×
05Sergipe~200K1.30×
06Pernambuco~800K1.26×
07Alagoas~300K1.25×
08Paraíba~400K1.22×
09Maranhão~400K1.17×
10Ceará~700K1.09×
11Piauí~200K1.08×
12Acre~50K1.07×
13Roraima~40K1.06×
14Minas Gerais~1.5M1.01×
15Amazonas~200K0.94×
16Rio de Janeiro~1M0.89×
17Tocantins~90K0.88×
18Espírito Santo~300K0.86×
19Rondônia~100K0.86×
20Mato Grosso do Sul~200K0.76×
21Goiás~400K0.75×
22Federal District~200K0.73×
23Mato Grosso~200K0.69×
24São Paulo~2.5M0.67×
25Paraná~600K0.66×
26Rio Grande do Sul~600K0.66×
27Santa Catarina~400K0.65×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Música popular brasileira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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