Canva Audience in Germany
Canva has an estimated audience of 2,639,549 people in Germany. 57.4% are female, 42.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kim Soo-hyun, Hurricanes (rugby union), Lovers (TV series), Park Seo-joon, Google Flights.
The average Canva fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kim Soo-hyun, Hurricanes (rugby union), Lovers (TV series), with strongest over-indexing on Kim Soo-hyun (158.06× the country average). Demographically, the Canva audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Canva fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.2 |
| Estimated audience size | 2,639,549 |
Audience persona
The typical Canva fan in Germany is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Kim Soo-hyun.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 560,935 | 0.97× |
| Bayern | 449,164 | 1.06× |
| Baden-Württemberg | 386,912 | 1.07× |
| Hessen | 239,440 | 1.19× |
| Niedersachsen | 237,452 | 0.93× |
| Berlin | 180,914 | 1.53× |
| Sachsen | 130,299 | 1.01× |
| Rheinland-Pfalz | 126,162 | 0.95× |
| Brandenburg | 89,768 | 1.1× |
| Schleswig-Holstein | 83,488 | 0.88× |
| Hamburg | 67,957 | 1.14× |
| Thüringen | 54,878 | 0.82× |
| Sachsen-Anhalt | 47,447 | 0.69× |
| Mecklenburg-Vorpommern | 37,922 | 0.75× |
| Bremen | 25,905 | 1.15× |
| Saarland | 24,615 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kim Soo-hyun | 158.06× | Movies & TV |
| Hurricanes (rugby union) | 185.69× | Sports |
| Lovers (TV series) | 272.45× | |
| Park Seo-joon | 97.41× | Movies & TV |
| Google Flights | 15.15× | Travel & Leisure |
| Solitaire | 24.34× | Games |
| Karlsruhe University of Arts and Design | 84.3× | Business & Career |
| TAROM | 136.45× | Technology & Electronics |
| 99designs | 117.95× | Internet & Social Media |
| Roland Emmerich | 28.83× | Movies & TV |
| LINE | 30.85× | Technology & Electronics |
| Estonia | 20× | Travel & Leisure |
| Ewan McGregor | 19.14× | Movies & TV |
| Ryan Gosling | 12.77× | Movies & TV |
| Kunstakademie Düsseldorf | 32.46× | Arts & Culture |
| Architectural rendering | 25.86× | Home & Garden |
| Alexandra Daddario | 12.16× | Movies & TV |
| Web developer | 20× | Internet & Social Media |
| Joseph Conrad | 58.32× | Literature |
| Property Brothers | 48.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.76 |
| Sustainability | BALANCE | 1.29 |
| Sports Activity | POWER | 1.28 |
| Urban Lifestyle | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 5.0% |
| Colombia | 3.4% |
See Canva audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Canva have in Germany?
Canva has an estimated audience of 2,639,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canva fans?
57.4% of Canva fans are female, 42.6% are male, with an average age of 39.2 years.
Which brands do Canva fans like most?
Canva fans show strongest brand affinity for Kim Soo-hyun (158.06×), Hurricanes (rugby union) (185.69×), and Lovers (TV series) (272.45×) over the country average.
Where do Canva fans live in Germany?
Canva fans in Germany are most concentrated in Nordrhein-Westfalen (reach 560,935), Bayern (reach 449,164), and Baden-Württemberg (reach 386,912). These three regions account for the largest share of the active audience.
What other brands do Canva fans also like?
Beyond Canva itself, the audience over-indexes on Hurricanes (rugby union) (185.69×), Lovers (TV series) (272.45×), Park Seo-joon (97.41×), and Google Flights (15.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.