Rascasse Audience Intelligence

Canva Target Market in Germany

A data profile of the people who buy, follow and care about Canva in Germany — modelled from more than twelve digital signal sources. Canva has an estimated audience of 2,767,059 people in Germany.

#291among Brand in Germany#139in Technology & Electronics

The average Canva fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hurricanes (rugby union), Kim Soo-hyun, Lovers (TV series), with strongest over-indexing on Hurricanes (rugby union) (185.69× the country average).

Demographically, the Canva audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canva fan in Germany is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hurricanes (rugby union).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canva profile in Germany.

Audience size
2.8M
in Germany
Gender
57.4%♀
42.6% male
Age
39.2
average years
Country rank
#2349
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canva

57.4% are female, 42.6% are male, average age 39.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Canva audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age39.2
Estimated audience size2,767,059
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Canva audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3923%
40-4919%
50+19%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Canva audience comes from Germany.

Worldwide audience distribution share by country for Canva
CountryShare
United States8.8%
China4.5%
Colombia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canva audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canva customers by region in Germany
#RegionReachAffinity×
01Berlin~200K1.42×
02Bremen~30K1.17×
03Hessen~200K1.15×
04Brandenburg~90K1.15×
05Hamburg~70K1.11×
06Sachsen~100K1.06×
07Baden-Württemberg~400K1.04×
08Bayern~400K1.03×
09Rheinland-Pfalz~100K0.94×
10Nordrhein-Westfalen~500K0.93×
11Niedersachsen~200K0.92×
12Thüringen~60K0.88×
13Schleswig-Holstein~80K0.87×
14Mecklenburg-Vorpommern~40K0.80×
15Saarland~30K0.80×
16Sachsen-Anhalt~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Canva, Germany
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canva audience
#·InterestCategoryAffinity×
01Lovers (TV series)Movie / TV Show / Series272.45×
02Hurricanes (rugby union)Sports185.69×
03Kim Soo-hyunMovies & TV158.06×
04TAROMTechnology & Electronics136.45×
0599designsInternet & Social Media117.95×
06Park Seo-joonMovies & TV97.41×
07Karlsruhe University of Arts and DesignBusiness & Career84.30×
08Joseph ConradLiterature58.32×
09Property BrothersMovies & TV48.28×
10Kunstakademie DüsseldorfArts & Culture32.46×
11LINETechnology & Electronics30.85×
12Roland EmmerichMovies & TV28.83×
13Architectural renderingHome & Garden25.86×
14SolitaireGames24.34×
15EstoniaTravel & Leisure20.00×
16Web developerInternet & Social Media20.00×
17Ewan McGregorMovies & TV19.14×
18Google FlightsTravel & Leisure15.15×
19Ryan GoslingMovies & TV12.77×
20Alexandra DaddarioMovies & TV12.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canva audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.18×
PatriotismCONSERVATISM1.99×
TravellingTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canva audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Community OrientationOPEN1.11×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canva's target market in Germany?

Canva's target market in Germany covers an estimated 2,767,059 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canva customers?

57.4% of the Canva audience are female, 42.6% are male, with an average age of 39.2 years.

03

Which brands do Canva fans like most?

Canva fans show strongest brand affinity for Hurricanes (rugby union) (185.69×), Kim Soo-hyun (158.06×), and Lovers (TV series) (272.45×) over the country average.

04

Where do Canva fans live in Germany?

Canva fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Canva fans also like?

Beyond Canva itself, the audience over-indexes on Kim Soo-hyun (158.06×), Lovers (TV series) (272.45×), Park Seo-joon (97.41×), and Google Flights (15.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Canva audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →