Estonia Audience in Germany
Estonia has an estimated audience of 837,767 people in Germany. 53.7% are female, 46.3% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luis Enrique (footballer), Saint Petersburg, Latvia, Lithuania, Paul Klee.
The average Estonia fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luis Enrique (footballer), Saint Petersburg, Latvia, with strongest over-indexing on Luis Enrique (footballer) (88.92× the country average). Demographically, the Estonia audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Estonia fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.2 |
| Estimated audience size | 837,767 |
Audience persona
The typical Estonia fan in Germany is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Luis Enrique (footballer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,786 | 1.05× |
| Bayern | 139,474 | 1.04× |
| Baden-Württemberg | 114,944 | 1.01× |
| Niedersachsen | 87,029 | 1.07× |
| Hessen | 61,442 | 0.96× |
| Sachsen | 44,596 | 1.09× |
| Berlin | 41,061 | 1.1× |
| Rheinland-Pfalz | 39,594 | 0.94× |
| Schleswig-Holstein | 31,548 | 1.05× |
| Brandenburg | 26,997 | 1.04× |
| Thüringen | 20,549 | 0.96× |
| Hamburg | 20,137 | 1.06× |
| Sachsen-Anhalt | 19,885 | 0.92× |
| Mecklenburg-Vorpommern | 16,474 | 1.03× |
| Saarland | 8,239 | 0.8× |
| Bremen | 6,372 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luis Enrique (footballer) | 88.92× | Sports |
| Saint Petersburg | 42.94× | Travel & Leisure |
| Latvia | 40.27× | Travel & Leisure |
| Lithuania | 33.36× | Travel & Leisure |
| Paul Klee | 30.3× | Arts & Culture |
| Poland | 10.54× | Travel & Leisure |
| Denmark | 8.1× | Travel & Leisure |
| Mark Rothko | 40.4× | Arts & Culture |
| Riga | 45.89× | Travel & Leisure |
| Sweden | 6.97× | Travel & Leisure |
| Nicosia | 16.22× | Travel & Leisure |
| Finland | 5.92× | Travel & Leisure |
| Spreadshirt | 10.93× | Fashion & Accessoires |
| Iman (model) | 15.07× | Fashion & Accessoires |
| Gala | 2.36× | News |
| Vilnius | 19.68× | Travel & Leisure |
| Estrella Galicia | 41.7× | Food & Beverages |
| University of Greifswald | 32.42× | Business & Career |
| Lodging | 3.41× | Travel & Leisure |
| Nordsee | 4.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Design Affinity | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.38 |
| Community Orientation | OPEN | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.5% |
| Germany | 5.7% |
| Finland | 4.6% |
See Estonia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Estonia have in Germany?
Estonia has an estimated audience of 837,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Estonia fans?
53.7% of Estonia fans are female, 46.3% are male, with an average age of 44.2 years.
Which brands do Estonia fans like most?
Estonia fans show strongest brand affinity for Luis Enrique (footballer) (88.92×), Saint Petersburg (42.94×), and Latvia (40.27×) over the country average.
Where do Estonia fans live in Germany?
Estonia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,786), Bayern (reach 139,474), and Baden-Württemberg (reach 114,944). These three regions account for the largest share of the active audience.
What other brands do Estonia fans also like?
Beyond Estonia itself, the audience over-indexes on Saint Petersburg (42.94×), Latvia (40.27×), Lithuania (33.36×), and Paul Klee (30.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Estonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.