Rascasse Audience Intelligence

Estonia Audience in Germany

A data profile of the people who buy, follow and care about Estonia in Germany — modelled from more than twelve digital signal sources. Estonia has an estimated audience of 837,767 people in Germany.

#93among Country in Germany#580among POI in Germany#603in Travel & Leisure

The average Estonia fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luis Enrique (footballer), Saint Petersburg, Latvia, with strongest over-indexing on Luis Enrique (footballer) (88.92× the country average).

Demographically, the Estonia audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Estonia fan in Germany is balanced, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Luis Enrique (footballer).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Estonia profile in Germany.

Audience size
838K
in Germany
Gender
53.7%♀
46.3% male
Age
44.2
average years
Country rank
#7573
POI in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Estonia fans

53.7% are female, 46.3% are male, average age 44.2.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Estonia audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age44.2
Estimated audience size837,767
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Estonia audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4928%
50+28%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Estonia audience comes from Germany.

Worldwide audience distribution share by country for Estonia
CountryShare
United States8.5%
Germany5.7%
Finland4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Estonia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Estonia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.12×
02Mecklenburg-Vorpommern~20K1.08×
03Sachsen~40K1.07×
04Schleswig-Holstein~30K1.06×
05Hamburg~20K1.05×
06Niedersachsen~80K1.04×
07Brandenburg~30K1.03×
08Bayern~100K1.02×
09Nordrhein-Westfalen~200K1.01×
10Baden-Württemberg~100K1.00×
11Hessen~60K0.99×
12Thüringen~20K0.97×
13Bremen~7K0.95×
14Rheinland-Pfalz~40K0.94×
15Sachsen-Anhalt~20K0.92×
16Saarland~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Estonia, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Estonia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Estonia audience
#·InterestCategoryAffinity×
01Luis Enrique (footballer)Sports88.92×
02Egon SchieleArts & Culture49.44×
03RigaTravel & Leisure45.89×
04Saint PetersburgTravel & Leisure42.94×
05Estrella GaliciaFood & Beverages41.70×
06Mark RothkoArts & Culture40.40×
07LatviaTravel & Leisure40.27×
08LithuaniaTravel & Leisure33.36×
09University of GreifswaldBusiness & Career32.42×
10Paul KleeArts & Culture30.30×
11VilniusTravel & Leisure19.68×
12NicosiaTravel & Leisure16.22×
13Iman (model)Fashion & Accessoires15.07×
14Congo national football teamSports11.20×
15SpreadshirtFashion & Accessoires10.93×
16PolandTravel & Leisure10.54×
17DenmarkTravel & Leisure8.10×
18SwedenTravel & Leisure6.97×
19FinlandTravel & Leisure5.92×
20LodgingTravel & Leisure3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Estonia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Estonia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
Community OrientationOPEN1.57×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Estonia audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.04×
Healthy LifestyleBALANCE1.05×
Luxury OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Estonia have in Germany?

Estonia has an estimated audience of 837,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Estonia fans?

53.7% of Estonia fans are female, 46.3% are male, with an average age of 44.2 years.

03

Which brands do Estonia fans like most?

Estonia fans show strongest brand affinity for Luis Enrique (footballer) (88.92×), Saint Petersburg (42.94×), and Latvia (40.27×) over the country average.

04

Where do Estonia fans live in Germany?

Estonia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Estonia fans also like?

Beyond Estonia itself, the audience over-indexes on Saint Petersburg (42.94×), Latvia (40.27×), Lithuania (33.36×), and Egon Schiele (49.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Estonia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Estonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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