Poland Audience in Germany
Poland has an estimated audience of 2,711,728 people in Germany. 52.5% are female, 47.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Onet.pl, Saint Petersburg, Estonia, Lithuania, Kraków.
The average Poland fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Onet.pl, Saint Petersburg, Estonia, with strongest over-indexing on Onet.pl (10.08× the country average). Demographically, the Poland audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Poland fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.5 |
| Estimated audience size | 2,711,728 |
Audience persona
The typical Poland fan in Germany is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Onet.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 563,801 | 0.95× |
| Bayern | 447,905 | 1.03× |
| Baden-Württemberg | 344,243 | 0.93× |
| Hessen | 338,226 | 1.64× |
| Berlin | 261,957 | 2.16× |
| Niedersachsen | 187,131 | 0.71× |
| Rheinland-Pfalz | 128,336 | 0.94× |
| Sachsen | 108,015 | 0.81× |
| Brandenburg | 84,476 | 1× |
| Schleswig-Holstein | 77,164 | 0.79× |
| Hamburg | 73,635 | 1.2× |
| Sachsen-Anhalt | 50,114 | 0.71× |
| Thüringen | 46,300 | 0.67× |
| Mecklenburg-Vorpommern | 34,888 | 0.67× |
| Bremen | 26,890 | 1.16× |
| Saarland | 20,385 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onet.pl | 10.08× | News |
| Saint Petersburg | 9.93× | Travel & Leisure |
| Estonia | 9.37× | Travel & Leisure |
| Lithuania | 7.81× | Travel & Leisure |
| Kraków | 12.24× | Travel & Leisure |
| Suzanne Collins | 24.78× | Literature |
| Wirtualna Polska | 7.04× | News |
| Warsaw | 10.62× | Travel & Leisure |
| Russia | 3.63× | Travel & Leisure |
| Polish language | 7.84× | Politics & Society |
| Latvia | 7.28× | Travel & Leisure |
| Secret Escapes | 4.21× | Travel & Leisure |
| Wrocław | 13.48× | Travel & Leisure |
| OLX | 4.86× | Shopping |
| Kazakhstan | 4.32× | Travel & Leisure |
| Ukrainian language | 4.96× | Politics & Society |
| Gdańsk | 12.01× | Travel & Leisure |
| Natural World | 1.53× | Fashion & Accessoires |
| Bulgaria | 2.27× | Travel & Leisure |
| Finland | 2.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Design Affinity | PREMIUM | 1.15 |
| Individualism | JOY | 1.1 |
| Spirituality | BALANCE | 1.07 |
| Pet Ownership | JOY | 1.06 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 32.3% |
| Germany | 6.6% |
| United States | 6.2% |
See Poland audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Poland have in Germany?
Poland has an estimated audience of 2,711,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poland fans?
52.5% of Poland fans are female, 47.5% are male, with an average age of 39.5 years.
Which brands do Poland fans like most?
Poland fans show strongest brand affinity for Onet.pl (10.08×), Saint Petersburg (9.93×), and Estonia (9.37×) over the country average.
Where do Poland fans live in Germany?
Poland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 563,801), Bayern (reach 447,905), and Baden-Württemberg (reach 344,243). These three regions account for the largest share of the active audience.
What other brands do Poland fans also like?
Beyond Poland itself, the audience over-indexes on Saint Petersburg (9.93×), Estonia (9.37×), Lithuania (7.81×), and Kraków (12.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.