Poland Audience in Germany
A data profile of the people who buy, follow and care about Poland in Germany — modelled from more than twelve digital signal sources. Poland has an estimated audience of 2,711,728 people in Germany.
The average Poland fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Onet.pl, Saint Petersburg, Estonia, with strongest over-indexing on Onet.pl (10.08× the country average).
Demographically, the Poland audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Poland fan in Germany is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Onet.pl.
At a glance
The key figures that characterise the Poland profile in Germany.
Search interest · 12-month trend
Demographics of Poland fans
52.5% are female, 47.5% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.5 |
| Estimated audience size | 2,711,728 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Poland audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 32.3% |
| Germany | 6.6% |
| United States | 6.2% |
Geography
Where the Poland audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 2.01× | |
| 02 | Hessen | ~300K | 1.52× | |
| 03 | Bremen | ~30K | 1.13× | |
| 04 | Brandenburg | ~90K | 1.12× | |
| 05 | Hamburg | ~70K | 1.11× | |
| 06 | Rheinland-Pfalz | ~100K | 1.02× | |
| 07 | Bayern | ~400K | 1.01× | |
| 08 | Sachsen | ~100K | 0.91× | |
| 09 | Baden-Württemberg | ~300K | 0.88× | |
| 10 | Nordrhein-Westfalen | ~500K | 0.85× | |
| 11 | Mecklenburg-Vorpommern | ~40K | 0.82× | |
| 12 | Sachsen-Anhalt | ~60K | 0.81× | |
| 13 | Thüringen | ~50K | 0.79× | |
| 14 | Saarland | ~30K | 0.78× | |
| 15 | Schleswig-Holstein | ~80K | 0.77× | |
| 16 | Niedersachsen | ~200K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Poland audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suzanne Collins | Literature | 24.78× | ||
| 02 | Wrocław | Travel & Leisure | 13.48× | ||
| 03 | Poznań | Travel & Leisure | 13.26× | ||
| 04 | Kraków | Travel & Leisure | 12.24× | ||
| 05 | Gdańsk | Travel & Leisure | 12.01× | ||
| 06 | Warsaw | Travel & Leisure | 10.62× | ||
| 07 | Onet.pl | News | 10.08× | ||
| 08 | Saint Petersburg | Travel & Leisure | 9.93× | ||
| 09 | Estonia | Travel & Leisure | 9.37× | ||
| 10 | Polish language | Politics & Society | 7.84× | ||
| 11 | Lithuania | Travel & Leisure | 7.81× | ||
| 12 | Latvia | Travel & Leisure | 7.28× | ||
| 13 | Wirtualna Polska | News | 7.04× | ||
| 14 | Ukrainian language | Politics & Society | 4.96× | ||
| 15 | OLX | Shopping | 4.86× | ||
| 16 | Kazakhstan | Travel & Leisure | 4.32× | ||
| 17 | Secret Escapes | Travel & Leisure | 4.21× | ||
| 18 | Russia | Travel & Leisure | 3.63× | ||
| 19 | Finland | Travel & Leisure | 2.80× | ||
| 20 | Bulgaria | Travel & Leisure | 2.27× |
Personality of the Poland audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Early Adopter Mentality | POWER | 0.88× |
Frequently asked questions
How many fans does Poland have in Germany?
Poland has an estimated audience of 2,711,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poland fans?
52.5% of Poland fans are female, 47.5% are male, with an average age of 39.5 years.
Which brands do Poland fans like most?
Poland fans show strongest brand affinity for Onet.pl (10.08×), Saint Petersburg (9.93×), and Estonia (9.37×) over the country average.
Where do Poland fans live in Germany?
Poland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Poland fans also like?
Beyond Poland itself, the audience over-indexes on Saint Petersburg (9.93×), Estonia (9.37×), Lithuania (7.81×), and Kraków (12.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Poland audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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