Gdańsk Audience in Germany
Gdańsk has an estimated audience of 242,969 people in Germany. 50.1% are female, 49.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Onet.pl, Wirtualna Polska, Donald Tusk, Gazeta.pl, PUDELEK.
The average Gdańsk fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Onet.pl, Wirtualna Polska, Donald Tusk, with strongest over-indexing on Onet.pl (21.76× the country average). Demographically, the Gdańsk audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Gdańsk fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.7 |
| Estimated audience size | 242,969 |
Audience persona
The typical Gdańsk fan in Germany is balanced, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Onet.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,235 | 0.98× |
| Bayern | 29,470 | 0.75× |
| Niedersachsen | 24,669 | 1.05× |
| Baden-Württemberg | 22,388 | 0.68× |
| Hessen | 15,349 | 0.83× |
| Berlin | 13,616 | 1.25× |
| Sachsen | 12,868 | 1.08× |
| Schleswig-Holstein | 11,739 | 1.35× |
| Hamburg | 9,545 | 1.74× |
| Brandenburg | 8,813 | 1.17× |
| Rheinland-Pfalz | 8,014 | 0.66× |
| Mecklenburg-Vorpommern | 6,565 | 1.42× |
| Sachsen-Anhalt | 4,774 | 0.76× |
| Thüringen | 4,382 | 0.71× |
| Bremen | 2,332 | 1.12× |
| Saarland | 1,387 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Onet.pl | 21.76× | News |
| Wirtualna Polska | 24.18× | News |
| Donald Tusk | 30× | Politics & Society |
| Gazeta.pl | 25.46× | News |
| PUDELEK | 21.32× | News |
| OLX | 14.27× | Shopping |
| Gazeta Wyborcza | 25× | News |
| Local news | 5.25× | News |
| Pomeranian Voivodeship | 33.44× | Travel & Leisure |
| Jarosław Kaczyński | 39.91× | Politics & Society |
| Biedronka | 29.42× | Shopping |
| Pepco | 12.79× | Fashion & Accessoires |
| Fox hunting | 8.43× | Sports |
| Caitlyn Jenner | 18.02× | Fashion & Accessoires |
| Catherine, Duchess of Cambridge | 7.5× | Politics & Society |
| Radio ZET | 23.71× | Music & Radio |
| Sport.pl | 25× | Sports |
| otoMoto.pl | 11.19× | Cars & Mobility |
| Black Red White | 23.21× | Home & Garden |
| RMF FM | 22.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Community Orientation | OPEN | 1.39 |
| Spirituality | BALANCE | 1.32 |
| Design Affinity | PREMIUM | 1.29 |
| Tradition | CONSERVATISM | 1.25 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 60.0% |
| United States | 4.5% |
| Germany | 4.3% |
See Gdańsk audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Gdańsk have in Germany?
Gdańsk has an estimated audience of 242,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gdańsk fans?
50.1% of Gdańsk fans are female, 49.9% are male, with an average age of 42.7 years.
Which brands do Gdańsk fans like most?
Gdańsk fans show strongest brand affinity for Onet.pl (21.76×), Wirtualna Polska (24.18×), and Donald Tusk (30×) over the country average.
Where do Gdańsk fans live in Germany?
Gdańsk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,235), Bayern (reach 29,470), and Niedersachsen (reach 24,669). These three regions account for the largest share of the active audience.
What other brands do Gdańsk fans also like?
Beyond Gdańsk itself, the audience over-indexes on Wirtualna Polska (24.18×), Donald Tusk (30×), Gazeta.pl (25.46×), and PUDELEK (21.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gdańsk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.