Gdańsk Audience in Germany
A data profile of the people who buy, follow and care about Gdańsk in Germany — modelled from more than twelve digital signal sources. Gdańsk has an estimated audience of 242,969 people in Germany.
The average Gdańsk fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Onet.pl, Wirtualna Polska, Donald Tusk, with strongest over-indexing on Onet.pl (21.76× the country average).
Demographically, the Gdańsk audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gdańsk fan in Germany is balanced, around 42.7 years old, with strong Individualism tendencies and a notable affinity for Onet.pl.
At a glance
The key figures that characterise the Gdańsk profile in Germany.
Search interest · 12-month trend
Demographics of Gdańsk fans
50.1% are female, 49.9% are male, average age 42.7.
Gender split
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.7 |
| Estimated audience size | 242,969 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Gdańsk audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 61.9% |
| United States | 4.7% |
| Germany | 4.4% |
Geography
Where the Gdańsk audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~9K | 1.69× | |
| 02 | Mecklenburg-Vorpommern | ~7K | 1.48× | |
| 03 | Schleswig-Holstein | ~10K | 1.37× | |
| 04 | Brandenburg | ~9K | 1.18× | |
| 05 | Berlin | ~10K | 1.17× | |
| 06 | Bremen | ~2K | 1.14× | |
| 07 | Sachsen | ~10K | 1.07× | |
| 08 | Niedersachsen | ~20K | 1.03× | |
| 09 | Nordrhein-Westfalen | ~50K | 0.96× | |
| 10 | Sachsen-Anhalt | ~5K | 0.82× | |
| 11 | Hessen | ~10K | 0.81× | |
| 12 | Thüringen | ~5K | 0.75× | |
| 13 | Bayern | ~30K | 0.73× | |
| 14 | Baden-Württemberg | ~20K | 0.66× | |
| 15 | Rheinland-Pfalz | ~8K | 0.65× | |
| 16 | Saarland | ~2K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gdańsk audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PKO Bank Polski | Business & Career | 45.23× | ||
| 02 | Jarosław Kaczyński | Politics & Society | 39.91× | ||
| 03 | Pomeranian Voivodeship | Travel & Leisure | 33.44× | ||
| 04 | Donald Tusk | Politics & Society | 30.00× | ||
| 05 | Biedronka | Shopping | 29.42× | ||
| 06 | Gazeta.pl | News | 25.46× | ||
| 07 | Gazeta Wyborcza | News | 25.00× | ||
| 08 | Sport.pl | Sports | 25.00× | ||
| 09 | Wirtualna Polska | News | 24.18× | ||
| 10 | Radio ZET | Music & Radio | 23.71× | ||
| 11 | Black Red White | Home & Garden | 23.21× | ||
| 12 | Onet.pl | News | 21.76× | ||
| 13 | PUDELEK | News | 21.32× | ||
| 14 | Caitlyn Jenner | Fashion & Accessoires | 18.02× | ||
| 15 | OLX | Shopping | 14.27× | ||
| 16 | Pepco | Fashion & Accessoires | 12.79× | ||
| 17 | otoMoto.pl | Cars & Mobility | 11.19× | ||
| 18 | Fox hunting | Sports | 8.43× | ||
| 19 | Catherine, Duchess of Cambridge | Politics & Society | 7.50× | ||
| 20 | Local news | News | 5.25× |
Personality of the Gdańsk audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Travelling | THRILL | 1.50× | |
| Patriotism | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.86× | |
| Indulgence | JOY | 0.87× |
Frequently asked questions
How many fans does Gdańsk have in Germany?
Gdańsk has an estimated audience of 242,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gdańsk fans?
50.1% of Gdańsk fans are female, 49.9% are male, with an average age of 42.7 years.
Which brands do Gdańsk fans like most?
Gdańsk fans show strongest brand affinity for Onet.pl (21.76×), Wirtualna Polska (24.18×), and Donald Tusk (30×) over the country average.
Where do Gdańsk fans live in Germany?
Gdańsk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Niedersachsen (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Gdańsk fans also like?
Beyond Gdańsk itself, the audience over-indexes on Wirtualna Polska (24.18×), Donald Tusk (30×), Gazeta.pl (25.46×), and PUDELEK (21.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Gdańsk audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gdańsk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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