Pepco Audience in Germany
Pepco has an estimated audience of 555,795 people in Germany. 81.2% are female, 18.8% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Berlin, Baden-Württemberg. Top brand affinities: New Look, F&F, Slovakia, Bonprix, Kaufland.
The average Pepco fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Baden-Württemberg. Top brand affinities include New Look, F&F, Slovakia, with strongest over-indexing on New Look (24.04× the country average). Demographically, the Pepco audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Pepco fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 36.5 |
| Estimated audience size | 555,795 |
Audience persona
The typical Pepco fan in Germany is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for New Look.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,803 | 0.8× |
| Berlin | 93,404 | 2.18× |
| Baden-Württemberg | 90,273 | 0.69× |
| Bayern | 85,497 | 0.56× |
| Sachsen | 84,623 | 1.8× |
| Niedersachsen | 54,378 | 0.59× |
| Brandenburg | 51,577 | 1.74× |
| Hessen | 51,120 | 0.7× |
| Sachsen-Anhalt | 44,505 | 1.8× |
| Thüringen | 32,742 | 1.34× |
| Mecklenburg-Vorpommern | 26,477 | 1.45× |
| Schleswig-Holstein | 18,420 | 0.54× |
| Rheinland-Pfalz | 18,328 | 0.38× |
| Hamburg | 17,708 | 0.82× |
| Saarland | 3,008 | 0.26× |
| Bremen | 2,846 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Look | 24.04× | Fashion & Accessoires |
| F&F | 28.59× | Fashion & Accessoires |
| Slovakia | 11.73× | Travel & Leisure |
| Bonprix | 6.13× | Shopping |
| Kaufland | 4.03× | Shopping |
| Primark | 4.63× | Shopping |
| Vehicles | 2.63× | Cars & Mobility |
| Veganism | 3.58× | Food & Beverages |
| Sports | 2.45× | Sports |
| Reading | 2.44× | Literature |
| Pets | 2.68× | Pets & Animals |
| Women's clothing | 3.49× | Fashion & Accessoires |
| Outdoor recreation | 2.4× | Sports |
| Handicraft | 3.63× | Home & Garden |
| Lidl | 3.03× | Shopping |
| Real Madrid C.F. | 3.53× | Sports |
| Garden | 2.89× | Home & Garden |
| Leisure | 2.9× | Travel & Leisure |
| CHECK24 | 3.65× | Business & Career |
| Aldi | 2.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Family Orientation | CONSERVATISM | 1.57 |
| Price Sensitivity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.21 |
| Sports Activity | POWER | 1.12 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 23.4% |
| Italy | 11.5% |
| Spain | 10.2% |
See Pepco audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Pepco have in Germany?
Pepco has an estimated audience of 555,795 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Pepco fans?
81.2% of Pepco fans are female, 18.8% are male, with an average age of 36.5 years.
Which brands do Pepco fans like most?
Pepco fans show strongest brand affinity for New Look (24.04×), F&F (28.59×), and Slovakia (11.73×) over the country average.
Where do Pepco fans live in Germany?
Pepco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,803), Berlin (reach 93,404), and Baden-Württemberg (reach 90,273). These three regions account for the largest share of the active audience.
What other brands do Pepco fans also like?
Beyond Pepco itself, the audience over-indexes on F&F (28.59×), Slovakia (11.73×), Bonprix (6.13×), and Kaufland (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pepco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.