Pepco Target Market in Germany
A data profile of the people who buy, follow and care about Pepco in Germany — modelled from more than twelve digital signal sources. Pepco has an estimated audience of 954,812 people in Germany.
The average Pepco fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Berlin, Sachsen.
Top brand affinities include Slovakia, Bonprix, F&F, with strongest over-indexing on Slovakia (11.73× the country average).
Demographically, the Pepco audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pepco fan in Germany is more female, around 36.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Slovakia.
At a glance
The key figures that characterise the Pepco profile in Germany.
Search interest · 12-month trend
Customer demographics of Pepco
81.2% are female, 18.8% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 36.5 |
| Estimated audience size | 954,812 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 30% | |
| 40-49 | 19% | |
| 50+ | 8% |
Geography
Where the Pepco audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 2.51× | |
| 02 | Mecklenburg-Vorpommern | ~40K | 2.39× | |
| 03 | Sachsen | ~90K | 1.89× | |
| 04 | Sachsen-Anhalt | ~50K | 1.87× | |
| 05 | Brandenburg | ~50K | 1.69× | |
| 06 | Thüringen | ~30K | 1.27× | |
| 07 | Hamburg | ~20K | 0.85× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.76× | |
| 09 | Baden-Württemberg | ~80K | 0.65× | |
| 10 | Hessen | ~50K | 0.65× | |
| 11 | Niedersachsen | ~50K | 0.54× | |
| 12 | Schleswig-Holstein | ~20K | 0.53× | |
| 13 | Bayern | ~80K | 0.51× | |
| 14 | Bremen | ~3K | 0.40× | |
| 15 | Rheinland-Pfalz | ~20K | 0.36× | |
| 16 | Saarland | ~4K | 0.32× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pepco audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | F&F | Fashion & Accessoires | 28.59× | ||
| 02 | Slovakia | Travel & Leisure | 11.73× | ||
| 03 | Bonprix | Shopping | 6.13× | ||
| 04 | Alexander Zverev | Sports | 4.95× | ||
| 05 | Primark | Shopping | 4.63× | ||
| 06 | Kaufland | Shopping | 4.03× | ||
| 07 | CHECK24 | Business & Career | 3.65× | ||
| 08 | Handicraft | Home & Garden | 3.63× | ||
| 09 | Veganism | Food & Beverages | 3.58× | ||
| 10 | Real Madrid C.F. | Sports | 3.53× | ||
| 11 | Women's clothing | Fashion & Accessoires | 3.49× | ||
| 12 | Lidl | Shopping | 3.03× | ||
| 13 | Leisure | Travel & Leisure | 2.90× | ||
| 14 | Garden | Home & Garden | 2.89× | ||
| 15 | Pets | Pets & Animals | 2.68× | ||
| 16 | Vehicles | Cars & Mobility | 2.63× | ||
| 17 | Sports | Sports | 2.45× | ||
| 18 | Reading | Literature | 2.44× | ||
| 19 | Outdoor recreation | Sports | 2.40× | ||
| 20 | FC Bayern Munich | Sports | 2.33× |
Personality of the Pepco audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.50× | |
| Pet Ownership | JOY | 2.47× | |
| Urban Lifestyle | OPEN | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Community Orientation | OPEN | 0.76× | |
| Career Orientation | POWER | 1.04× |
Frequently asked questions
Who is Pepco's target market in Germany?
Pepco's target market in Germany covers an estimated 954,812 people, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Pepco customers?
81.2% of the Pepco audience are female, 18.8% are male, with an average age of 36.5 years.
Which brands do Pepco fans like most?
Pepco fans show strongest brand affinity for Slovakia (11.73×), Bonprix (6.13×), and F&F (28.59×) over the country average.
Where do Pepco fans live in Germany?
Pepco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Berlin (reach ~100K), and Sachsen (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Pepco fans also like?
Beyond Pepco itself, the audience over-indexes on Bonprix (6.13×), F&F (28.59×), Kaufland (4.03×), and Primark (4.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See Pepco audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pepco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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