F&F Audience in Germany
F&F has an estimated audience of 243,811 people in Germany. 74.5% are female, 25.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Höxter, Kazuo Ishiguro, Guntur, Rossmann, Gil Ofarim.
The average F&F fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Höxter, Kazuo Ishiguro, Guntur, with strongest over-indexing on Höxter (34.33× the country average). Demographically, the F&F audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of F&F fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 38.5 |
| Estimated audience size | 243,811 |
Audience persona
The typical F&F fan in Germany is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Höxter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,419 | 1.01× |
| Bayern | 83,860 | 1.17× |
| Baden-Württemberg | 69,189 | 1.14× |
| Niedersachsen | 45,881 | 1.06× |
| Hessen | 42,394 | 1.25× |
| Rheinland-Pfalz | 25,469 | 1.14× |
| Berlin | 21,171 | 1.06× |
| Sachsen | 21,035 | 0.96× |
| Schleswig-Holstein | 14,789 | 0.92× |
| Hamburg | 11,191 | 1.11× |
| Brandenburg | 10,455 | 0.76× |
| Thüringen | 10,221 | 0.9× |
| Sachsen-Anhalt | 8,122 | 0.7× |
| Saarland | 5,523 | 1.01× |
| Mecklenburg-Vorpommern | 5,159 | 0.61× |
| Bremen | 4,646 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Höxter | 34.33× | Travel & Leisure |
| Kazuo Ishiguro | 29.92× | Literature |
| Guntur | 141.96× | Travel & Leisure |
| Rossmann | 1.77× | Shopping |
| Gil Ofarim | 2.18× | Music & Radio |
| Giethoorn | 18.92× | Travel & Leisure |
| Radio Fantasy | 16.58× | Music & Radio |
| Superior Hiking Trail | 13.29× | Travel & Leisure |
| Pillow | 1.62× | Home & Garden |
| Emil Nolde | 5.44× | Arts & Culture |
| Progressive rock | 1.61× | Music & Radio |
| Product design | 1.66× | Business & Career |
| Yoga Journal | 11.24× | Sports |
| Information sensitivity | 4.99× | Technology & Electronics |
| Bergama | 31.73× | Travel & Leisure |
| Jacob Tremblay | 3.93× | Movies & TV |
| Nuwara Eliya | 8.53× | Travel & Leisure |
| Home Delivery | 1.72× | Food & Beverages |
| Peace and conflict studies | 4.86× | Politics & Society |
| Merano | 2.74× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.46 |
| Indulgence | JOY | 1.45 |
| Individualism | JOY | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 20.4% |
| Bangladesh | 17.9% |
| China | 7.9% |
See F&F audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does F&F have in Germany?
F&F has an estimated audience of 243,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of F&F fans?
74.5% of F&F fans are female, 25.5% are male, with an average age of 38.5 years.
Which brands do F&F fans like most?
F&F fans show strongest brand affinity for Höxter (34.33×), Kazuo Ishiguro (29.92×), and Guntur (141.96×) over the country average.
Where do F&F fans live in Germany?
F&F fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,419), Bayern (reach 83,860), and Baden-Württemberg (reach 69,189). These three regions account for the largest share of the active audience.
What other brands do F&F fans also like?
Beyond F&F itself, the audience over-indexes on Kazuo Ishiguro (29.92×), Guntur (141.96×), Rossmann (1.77×), and Gil Ofarim (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for F&F. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.