F&F Audience in Germany
F&F has an estimated audience of 243,811 people in Germany. 74.5% are female, 25.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TK Maxx, Onet.pl, Black Red White, Umbro, Elle Fanning.
The average F&F fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TK Maxx, Onet.pl, Black Red White, with strongest over-indexing on TK Maxx (40.89× the country average). Demographically, the F&F audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of F&F fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 38.5 |
| Estimated audience size | 243,811 |
Audience persona
The typical F&F fan in Germany is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for TK Maxx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,419 | 1.01× |
| Bayern | 83,860 | 1.17× |
| Baden-Württemberg | 69,189 | 1.14× |
| Niedersachsen | 45,881 | 1.06× |
| Hessen | 42,394 | 1.25× |
| Rheinland-Pfalz | 25,469 | 1.14× |
| Berlin | 21,171 | 1.06× |
| Sachsen | 21,035 | 0.96× |
| Schleswig-Holstein | 14,789 | 0.92× |
| Hamburg | 11,191 | 1.11× |
| Brandenburg | 10,455 | 0.76× |
| Thüringen | 10,221 | 0.9× |
| Sachsen-Anhalt | 8,122 | 0.7× |
| Saarland | 5,523 | 1.01× |
| Mecklenburg-Vorpommern | 5,159 | 0.61× |
| Bremen | 4,646 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TK Maxx | 40.89× | Shopping |
| Onet.pl | 93.45× | News |
| Black Red White | 141.96× | Home & Garden |
| Umbro | 129.71× | Sports |
| Elle Fanning | 32.82× | Movies & TV |
| Allegro (auction website) | 27.32× | Shopping |
| Anna Lewandowska | 83.1× | Sports |
| Wirtualna Polska | 20× | News |
| Kim Cattrall | 29.92× | Movies & TV |
| Lidl | 4.65× | Shopping |
| Massimo Dutti | 11.61× | Shopping |
| New Look | 16.7× | Fashion & Accessoires |
| Max Mara | 10.93× | Fashion & Accessoires |
| Gina Tricot | 10× | Fashion & Accessoires |
| Pepco | 15.19× | Fashion & Accessoires |
| DeeZee | 34.33× | Fashion & Accessoires |
| Bertolt Brecht | 16.9× | Literature |
| Robert Lewandowski | 11.24× | Sports |
| Odessa | 12.82× | Travel & Leisure |
| Discount stores | 2.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.46 |
| Indulgence | JOY | 1.45 |
| Individualism | JOY | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 20.4% |
| Bangladesh | 17.9% |
| China | 7.9% |
See F&F audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does F&F have in Germany?
F&F has an estimated audience of 243,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of F&F fans?
74.5% of F&F fans are female, 25.5% are male, with an average age of 38.5 years.
Which brands do F&F fans like most?
F&F fans show strongest brand affinity for TK Maxx (40.89×), Onet.pl (93.45×), and Black Red White (141.96×) over the country average.
Where do F&F fans live in Germany?
F&F fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,419), Bayern (reach 83,860), and Baden-Württemberg (reach 69,189). These three regions account for the largest share of the active audience.
What other brands do F&F fans also like?
Beyond F&F itself, the audience over-indexes on Onet.pl (93.45×), Black Red White (141.96×), Umbro (129.71×), and Elle Fanning (32.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for F&F. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.