Interflora Target Market in Germany
A data profile of the people who buy, follow and care about Interflora in Germany — modelled from more than twelve digital signal sources. Interflora has an estimated audience of 1,131,827 people in Germany.
The average Interflora fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include F&F, Floral industry, Flower Design, with strongest over-indexing on F&F (40.6× the country average).
Demographically, the Interflora audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Interflora fan in Germany is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for F&F.
At a glance
The key figures that characterise the Interflora profile in Germany.
Search interest · 12-month trend
Customer demographics of Interflora
76.5% are female, 23.5% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 40.9 |
| Estimated audience size | 1,131,827 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Interflora audience comes from Germany.
| Country | Share |
|---|---|
| France | 24.6% |
| Germany | 16.7% |
| United Kingdom | 14.5% |
Geography
Where the Interflora audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~30K | 1.25× | |
| 02 | Brandenburg | ~40K | 1.14× | |
| 03 | Hamburg | ~30K | 1.14× | |
| 04 | Baden-Württemberg | ~200K | 1.10× | |
| 05 | Berlin | ~50K | 1.08× | |
| 06 | Bayern | ~200K | 1.07× | |
| 07 | Sachsen | ~60K | 1.05× | |
| 08 | Hessen | ~90K | 1.03× | |
| 09 | Schleswig-Holstein | ~40K | 1.02× | |
| 10 | Thüringen | ~30K | 0.96× | |
| 11 | Niedersachsen | ~100K | 0.95× | |
| 12 | Rheinland-Pfalz | ~50K | 0.94× | |
| 13 | Sachsen-Anhalt | ~30K | 0.94× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.88× | |
| 15 | Bremen | ~8K | 0.77× | |
| 16 | Saarland | ~10K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Interflora audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | F&F | Fashion & Accessoires | 40.60× | ||
| 02 | Flower Design | Games | 36.42× | ||
| 03 | Floral industry | Business & Career | 32.18× | ||
| 04 | Sylvanian Families | Kids & Family | 21.58× | ||
| 05 | After Eight | Food & Beverages | 20.71× | ||
| 06 | Joules | Fashion & Accessoires | 15.04× | ||
| 07 | Winston Churchill | Politics & Society | 11.87× | ||
| 08 | Holzkern | Fashion & Accessoires | 8.46× | ||
| 09 | BALDUR-Garten | Shopping | 7.34× | ||
| 10 | Allegro (auction website) | Shopping | 6.99× | ||
| 11 | Ross Antony | Movies & TV | 6.51× | ||
| 12 | Bonprix | Shopping | 4.03× | ||
| 13 | Garden centre | Home & Garden | 3.75× | ||
| 14 | QVC | Movies & TV | 3.69× | ||
| 15 | Flower bouquet | Home & Garden | 3.41× | ||
| 16 | Roland Kaiser | Music & Radio | 3.00× | ||
| 17 | Knitting | Home & Garden | 2.97× | ||
| 18 | Deichmann | Shopping | 2.31× | ||
| 19 | Rossmann | Shopping | 2.21× | ||
| 20 | Bauhaus | Shopping | 2.17× |
Personality of the Interflora audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.42× | |
| Creativity | OPEN | 1.84× | |
| Design Affinity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Frequently asked questions
Who is Interflora's target market in Germany?
Interflora's target market in Germany covers an estimated 1,131,827 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interflora customers?
76.5% of the Interflora audience are female, 23.5% are male, with an average age of 40.9 years.
Which brands do Interflora fans like most?
Interflora fans show strongest brand affinity for F&F (40.6×), Floral industry (32.18×), and Flower Design (36.42×) over the country average.
Where do Interflora fans live in Germany?
Interflora fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Interflora fans also like?
Beyond Interflora itself, the audience over-indexes on Floral industry (32.18×), Flower Design (36.42×), Bonprix (4.03×), and Sylvanian Families (21.58×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Interflora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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