Interflora Audience in Germany
Interflora has an estimated audience of 573,478 people in Germany. 76.5% are female, 23.5% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: F&F, Floral industry, Flower Design, Bonprix, Sylvanian Families.
The average Interflora fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include F&F, Floral industry, Flower Design, with strongest over-indexing on F&F (40.6× the country average). Demographically, the Interflora audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Interflora fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 40.9 |
| Estimated audience size | 573,478 |
Audience persona
The typical Interflora fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for F&F.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,584 | 0.89× |
| Bayern | 201,241 | 1.1× |
| Baden-Württemberg | 178,867 | 1.15× |
| Niedersachsen | 105,621 | 0.95× |
| Hessen | 91,432 | 1.05× |
| Sachsen | 60,576 | 1.08× |
| Berlin | 55,882 | 1.09× |
| Rheinland-Pfalz | 54,121 | 0.95× |
| Schleswig-Holstein | 40,847 | 1× |
| Brandenburg | 39,922 | 1.13× |
| Hamburg | 28,613 | 1.11× |
| Sachsen-Anhalt | 27,395 | 0.93× |
| Thüringen | 26,611 | 0.91× |
| Mecklenburg-Vorpommern | 26,468 | 1.21× |
| Saarland | 9,862 | 0.7× |
| Bremen | 7,263 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F&F | 40.6× | Fashion & Accessoires |
| Floral industry | 32.18× | Business & Career |
| Flower Design | 36.42× | Games |
| Bonprix | 4.03× | Shopping |
| Sylvanian Families | 21.58× | Kids & Family |
| QVC | 3.69× | Movies & TV |
| Holzkern | 8.46× | Fashion & Accessoires |
| BALDUR-Garten | 7.34× | Shopping |
| Allegro (auction website) | 6.99× | Shopping |
| Garden centre | 3.75× | Home & Garden |
| Winston Churchill | 11.87× | Politics & Society |
| Bauhaus | 2.17× | Shopping |
| Ross Antony | 6.51× | Movies & TV |
| Joules | 15.04× | Fashion & Accessoires |
| Deichmann | 2.31× | Shopping |
| Rossmann | 2.21× | Shopping |
| Roland Kaiser | 3× | Music & Radio |
| Flower bouquet | 3.41× | Home & Garden |
| Knitting | 2.97× | Home & Garden |
| After Eight | 20.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.22 |
| Quality Awareness | PREMIUM | 2.01 |
| Tradition | CONSERVATISM | 1.74 |
| DIY Mentality | THRILL | 1.69 |
| Indulgence | JOY | 1.54 |
| Healthy Lifestyle | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.8% |
| United Kingdom | 16.5% |
| Germany | 9.4% |
See Interflora audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Interflora have in Germany?
Interflora has an estimated audience of 573,478 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interflora fans?
76.5% of Interflora fans are female, 23.5% are male, with an average age of 40.9 years.
Which brands do Interflora fans like most?
Interflora fans show strongest brand affinity for F&F (40.6×), Floral industry (32.18×), and Flower Design (36.42×) over the country average.
Where do Interflora fans live in Germany?
Interflora fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,584), Bayern (reach 201,241), and Baden-Württemberg (reach 178,867). These three regions account for the largest share of the active audience.
What other brands do Interflora fans also like?
Beyond Interflora itself, the audience over-indexes on Floral industry (32.18×), Flower Design (36.42×), Bonprix (4.03×), and Sylvanian Families (21.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interflora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.