Sylvanian Families Audience in Germany
Sylvanian Families has an estimated audience of 226,595 people in Germany. 72.1% are female, 27.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kmart, Polly Pocket, Bibi Blocksberg, ImmoScout24, Workbench.
The average Sylvanian Families fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kmart, Polly Pocket, Bibi Blocksberg, with strongest over-indexing on Kmart (117.19× the country average). Demographically, the Sylvanian Families audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Animation
Demographics of Sylvanian Families fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 42.4 |
| Estimated audience size | 226,595 |
Audience persona
The typical Sylvanian Families fan in Germany is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Kmart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,015 | 1.17× |
| Bayern | 39,272 | 1.08× |
| Baden-Württemberg | 31,547 | 1.02× |
| Niedersachsen | 23,579 | 1.07× |
| Hessen | 18,214 | 1.05× |
| Berlin | 13,207 | 1.3× |
| Rheinland-Pfalz | 10,844 | 0.96× |
| Sachsen | 10,678 | 0.96× |
| Schleswig-Holstein | 9,181 | 1.13× |
| Hamburg | 6,628 | 1.29× |
| Brandenburg | 6,185 | 0.88× |
| Sachsen-Anhalt | 4,504 | 0.77× |
| Thüringen | 4,116 | 0.71× |
| Mecklenburg-Vorpommern | 3,389 | 0.78× |
| Saarland | 2,094 | 0.75× |
| Bremen | 2,067 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kmart | 117.19× | Shopping |
| Polly Pocket | 61.71× | Kids & Family |
| Bibi Blocksberg | 20.41× | Movies & TV |
| ImmoScout24 | 4.94× | Home & Garden |
| Workbench | 20× | Home & Garden |
| myToys | 11.95× | Shopping |
| TK Maxx | 3.28× | Shopping |
| Lina Larissa Strahl | 10.97× | Movies & TV |
| Big W | 66.45× | Shopping |
| Snowball | 66.17× | Kids & Family |
| Babywalz | 5.89× | Kids & Family |
| Flashlight | 12.11× | Technology & Electronics |
| Harry Potter | 1.68× | Movies & TV |
| Country club | 10.1× | Home & Garden |
| Roller | 4.54× | Home & Garden |
| Buckmasters | 54.97× | Sports |
| Netto Marken-Discount | 1.99× | Shopping |
| Bratz | 26.14× | Kids & Family |
| Discount stores | 1.66× | Shopping |
| H&M | 1.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.08 |
| Quality Awareness | PREMIUM | 3.05 |
| Family Orientation | CONSERVATISM | 2.29 |
| DIY Mentality | THRILL | 2.23 |
| Creativity | OPEN | 1.91 |
| Community Orientation | OPEN | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.7% |
| United Kingdom | 16.9% |
| United States | 6.0% |
See Sylvanian Families audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Sylvanian Families have in Germany?
Sylvanian Families has an estimated audience of 226,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sylvanian Families fans?
72.1% of Sylvanian Families fans are female, 27.9% are male, with an average age of 42.4 years.
Which brands do Sylvanian Families fans like most?
Sylvanian Families fans show strongest brand affinity for Kmart (117.19×), Polly Pocket (61.71×), and Bibi Blocksberg (20.41×) over the country average.
Where do Sylvanian Families fans live in Germany?
Sylvanian Families fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,015), Bayern (reach 39,272), and Baden-Württemberg (reach 31,547). These three regions account for the largest share of the active audience.
What other brands do Sylvanian Families fans also like?
Beyond Sylvanian Families itself, the audience over-indexes on Polly Pocket (61.71×), Bibi Blocksberg (20.41×), ImmoScout24 (4.94×), and Workbench (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sylvanian Families. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.