Rascasse Audience Intelligence

Sylvanian Families Target Market in Germany

A data profile of the people who buy, follow and care about Sylvanian Families in Germany — modelled from more than twelve digital signal sources. Sylvanian Families has an estimated audience of 228,363 people in Germany.

#51among Animation in Germany#2631among Brand in Germany#385in Kids & Family

The average Sylvanian Families fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kmart, Polly Pocket, Bibi Blocksberg, with strongest over-indexing on Kmart (117.19× the country average).

Demographically, the Sylvanian Families audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sylvanian Families fan in Germany is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Kmart.

Category: Kids & Family · Type: Brand · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sylvanian Families profile in Germany.

Audience size
228K
in Germany
Gender
72.1%♀
27.9% male
Age
42.4
average years
Country rank
#20863
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sylvanian Families

72.1% are female, 27.9% are male, average age 42.4.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Sylvanian Families audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age42.4
Estimated audience size228,363
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Sylvanian Families audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4921%
50+28%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Sylvanian Families audience comes from Germany.

Worldwide audience distribution share by country for Sylvanian Families
CountryShare
Brazil18.1%
United Kingdom16.4%
United States6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sylvanian Families audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sylvanian Families customers by region in Germany
#RegionReachAffinity×
01Hamburg~7K1.29×
02Berlin~10K1.26×
03Bremen~2K1.14×
04Nordrhein-Westfalen~60K1.13×
05Schleswig-Holstein~9K1.12×
06Niedersachsen~20K1.04×
07Bayern~40K1.03×
08Hessen~20K1.03×
09Baden-Württemberg~30K1.02×
10Sachsen~10K0.97×
11Rheinland-Pfalz~10K0.93×
12Brandenburg~6K0.92×
13Sachsen-Anhalt~5K0.82×
14Mecklenburg-Vorpommern~4K0.82×
15Saarland~2K0.81×
16Thüringen~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Sylvanian Families, Germany
0.75×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sylvanian Families audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sylvanian Families audience
#·InterestCategoryAffinity×
01KmartShopping117.19×
02Big WShopping66.45×
03SnowballKids & Family66.17×
04Polly PocketKids & Family61.71×
05BuckmastersSports54.97×
06BratzKids & Family26.14×
07Bibi BlocksbergMovies & TV20.41×
08WorkbenchHome & Garden20.00×
09MyerFashion & Accessoires17.37×
10FlashlightTechnology & Electronics12.11×
11myToysShopping11.95×
12Lina Larissa StrahlMovies & TV10.97×
13Country clubHome & Garden10.10×
14BabywalzKids & Family5.89×
15ImmoScout24Home & Garden4.94×
16Möbel HöffnerHome & Garden4.56×
17RollerHome & Garden4.54×
18TK MaxxShopping3.28×
19Netto Marken-DiscountShopping1.99×
20Harry PotterMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sylvanian Families audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sylvanian Families audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
Pet OwnershipJOY1.55×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sylvanian Families audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Early Adopter MentalityPOWER0.80×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sylvanian Families's target market in Germany?

Sylvanian Families's target market in Germany covers an estimated 228,363 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sylvanian Families customers?

72.1% of the Sylvanian Families audience are female, 27.9% are male, with an average age of 42.4 years.

03

Which brands do Sylvanian Families fans like most?

Sylvanian Families fans show strongest brand affinity for Kmart (117.19×), Polly Pocket (61.71×), and Bibi Blocksberg (20.41×) over the country average.

04

Where do Sylvanian Families fans live in Germany?

Sylvanian Families fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sylvanian Families fans also like?

Beyond Sylvanian Families itself, the audience over-indexes on Polly Pocket (61.71×), Bibi Blocksberg (20.41×), ImmoScout24 (4.94×), and Workbench (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Sylvanian Families audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sylvanian Families. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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