Polly Pocket Audience in Germany
Polly Pocket has an estimated audience of 347,826 people in Germany. 83.1% are female, 16.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mega Bloks, Child care, Doraemon, VTech, Parent.
The average Polly Pocket fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mega Bloks, Child care, Doraemon, with strongest over-indexing on Mega Bloks (168× the country average). Demographically, the Polly Pocket audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Polly Pocket fans
| Metric | Value |
|---|---|
| Female | 83.1% |
| Male | 16.9% |
| Average age | 39.7 |
| Estimated audience size | 347,826 |
Audience persona
The typical Polly Pocket fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Mega Bloks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,296 | 1.04× |
| Bayern | 60,667 | 1.09× |
| Baden-Württemberg | 47,595 | 1× |
| Niedersachsen | 34,858 | 1.03× |
| Hessen | 26,966 | 1.02× |
| Sachsen | 20,567 | 1.21× |
| Berlin | 18,143 | 1.17× |
| Rheinland-Pfalz | 17,191 | 0.99× |
| Schleswig-Holstein | 10,766 | 0.86× |
| Brandenburg | 10,219 | 0.95× |
| Thüringen | 9,287 | 1.05× |
| Sachsen-Anhalt | 8,790 | 0.98× |
| Hamburg | 8,092 | 1.03× |
| Mecklenburg-Vorpommern | 6,344 | 0.96× |
| Saarland | 3,454 | 0.81× |
| Bremen | 2,488 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mega Bloks | 168× | Kids & Family |
| Child care | 17.98× | Kids & Family |
| Doraemon | 99.02× | Literature |
| VTech | 50.18× | Kids & Family |
| Parent | 6.79× | Kids & Family |
| Teen Fashion. | 20× | Fashion & Accessoires |
| Bohemian Rhapsody | 20× | Movies & TV |
| Cinderella (band) | 20× | Music & Radio |
| Ice Age (2002 film) | 20× | Movies & TV |
| Pocahontas (1995 film) | 20× | Movies & TV |
| Babywearing | 6.96× | Kids & Family |
| Barbie | 3.27× | Movies & TV |
| Child development | 4.14× | Business & Career |
| BabyOne | 6.71× | Kids & Family |
| Baby food | 3.89× | Kids & Family |
| Infant bodysuit | 5.16× | Kids & Family |
| Harry Potter | 1.93× | Movies & TV |
| Stephen Colbert | 17.57× | Movies & TV |
| Infant clothing | 4.3× | Kids & Family |
| Pre-kindergarten | 4.25× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Indulgence | JOY | 1.42 |
| Convenience Orientation | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.35 |
| Creativity | OPEN | 1.27 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 9.0% |
| United Kingdom | 7.8% |
See Polly Pocket audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Polly Pocket have in Germany?
Polly Pocket has an estimated audience of 347,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polly Pocket fans?
83.1% of Polly Pocket fans are female, 16.9% are male, with an average age of 39.7 years.
Which brands do Polly Pocket fans like most?
Polly Pocket fans show strongest brand affinity for Mega Bloks (168×), Child care (17.98×), and Doraemon (99.02×) over the country average.
Where do Polly Pocket fans live in Germany?
Polly Pocket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,296), Bayern (reach 60,667), and Baden-Württemberg (reach 47,595). These three regions account for the largest share of the active audience.
What other brands do Polly Pocket fans also like?
Beyond Polly Pocket itself, the audience over-indexes on Child care (17.98×), Doraemon (99.02×), VTech (50.18×), and Parent (6.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polly Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.