Rascasse Audience Intelligence

Polly Pocket Target Market in United States

A data profile of the people who buy, follow and care about Polly Pocket in United States — modelled from more than twelve digital signal sources. Polly Pocket has an estimated audience of 979,187 people in United States.

#2447among Brand in United States#443in Kids & Family

The average Polly Pocket fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbie, Sofia the First, Cry-Baby, with strongest over-indexing on Barbie (90.38× the country average).

Demographically, the Polly Pocket audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polly Pocket fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Barbie.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polly Pocket profile in United States.

Audience size
979K
in United States
Gender
64.6%♀
35.4% male
Age
37.6
average years
Country rank
#24012
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Polly Pocket

64.6% are female, 35.4% are male, average age 37.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Polly Pocket audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size979,187
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Polly Pocket audience in United States
Age bracketShare%
16-1913%
20-2927%
30-3929%
40-4920%
50+10%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Polly Pocket audience comes from United States.

Worldwide audience distribution share by country for Polly Pocket
CountryShare
United States19.6%
Brazil9.2%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polly Pocket audience in United States is strongest.

Fig. 05

Top regions by affinity

Polly Pocket customers by region in United States
#RegionReachAffinity×
01Utah~10K1.25×
02Kentucky~10K1.23×
03New Hampshire~4K1.16×
04California~100K1.12×
05Idaho~5K1.11×
06Oklahoma~10K1.09×
07West Virginia~5K1.07×
08Texas~90K1.06×
09Missouri~20K1.06×
10Arizona~20K1.05×
11Tennessee~20K1.05×
12Indiana~20K1.05×
13Nebraska~5K1.05×
14Massachusetts~20K1.04×
15Rhode Island~3K1.04×
16North Dakota~2K1.04×
17Ohio~30K1.03×
18Washington~20K1.03×
19Maine~4K1.03×
20Illinois~30K1.02×
21Michigan~30K1.02×
22Oregon~10K1.02×
23Iowa~8K1.02×
24Kansas~8K1.02×
25Colorado~20K1.01×
26New York~50K1.00×
27Pennsylvania~30K1.00×
28New Mexico~5K1.00×
29Montana~3K1.00×
30South Dakota~2K0.99×
31Vermont~2K0.99×
32Connecticut~9K0.98×
33Arkansas~8K0.98×
34Wisconsin~10K0.97×
35Minnesota~10K0.96×
36Nevada~9K0.95×
37Alaska~2K0.95×
38Florida~60K0.94×
39North Carolina~30K0.94×
40Louisiana~10K0.94×
41Mississippi~7K0.94×
42New Jersey~20K0.92×
43Alabama~10K0.92×
44South Carolina~10K0.91×
45Virginia~20K0.90×
46Georgia~30K0.89×
47Delaware~2K0.89×
48Maryland~10K0.87×
49Hawaii~4K0.87×
50Washington, District of Columbia~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Polly Pocket, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polly Pocket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polly Pocket audience
#·InterestCategoryAffinity×
01My Little Pony GameVideo / Board Game197.75×
02Cry-BabyMovies & TV132.76×
03Baby AliveKids & Family101.62×
04Sofia the FirstMovies & TV91.70×
05Barbie: Life in the DreamhouseMovies & TV91.03×
06BarbieMovies & TV90.38×
07Care BearsKids & Family55.06×
08The SpongeBob Movie: Sponge Out of WaterMovies & TV50.24×
09VTechKids & Family48.94×
10The CroodsMovies & TV47.47×
11Pogo (TV channel)Movies & TV46.16×
12Daniel Tiger's NeighborhoodMovies & TV42.45×
13Bubble GuppiesMovies & TV41.39×
14Where the Wild Things Are (film)Movies & TV38.56×
15BratzKids & Family38.39×
16Tom and JerryMovies & TV26.68×
17ZootopiaMovies & TV26.59×
18My Little PonyKids & Family24.52×
19Mickey Mouse ClubhouseMovies & TV23.66×
20Toy Story (franchise)Movies & TV17.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polly Pocket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polly Pocket audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.17×
Family OrientationCONSERVATISM1.11×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polly Pocket audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Career OrientationPOWER0.77×
TravellingTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Polly Pocket's target market in United States?

Polly Pocket's target market in United States covers an estimated 979,187 people, concentrated in California and Texas.

02

What is the gender split and age of Polly Pocket customers?

64.6% of the Polly Pocket audience are female, 35.4% are male, with an average age of 37.6 years.

03

Which brands do Polly Pocket fans like most?

Polly Pocket fans show strongest brand affinity for Barbie (90.38×), Sofia the First (91.7×), and Cry-Baby (132.76×) over the country average.

04

Where do Polly Pocket fans live in United States?

Polly Pocket fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Polly Pocket fans also like?

Beyond Polly Pocket itself, the audience over-indexes on Sofia the First (91.7×), Cry-Baby (132.76×), Zootopia (26.59×), and My Little Pony Game (197.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Polly Pocket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polly Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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