Polly Pocket Audience in United States

Polly Pocket logo

Polly Pocket has an estimated audience of 947,865 people in United States. 64.6% are female, 35.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Barbie, Sofia the First, Zootopia, My Little Pony Game, Care Bears.

The average Polly Pocket fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbie, Sofia the First, Zootopia, with strongest over-indexing on Barbie (90.38× the country average). Demographically, the Polly Pocket audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Polly Pocket fans

Demographic split for Polly Pocket audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size947,865

Audience persona

The typical Polly Pocket fan in United States is more female, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Barbie.

Top regions in United States

Top regions ranked by reach for Polly Pocket in United States
RegionReachAffinity
California124,9851.2×
Texas93,6481.15×
Florida61,8500.96×
New York55,4861.05×
Illinois33,9001.07×
Pennsylvania31,9781×
Ohio30,1531.03×
North Carolina28,1500.99×
Georgia26,9170.92×
Michigan26,5541.07×
New Jersey23,2240.96×
Arizona21,3011.1×
Massachusetts20,9721.12×
Virginia20,7320.9×
Tennessee20,7131.09×
Washington19,8691.04×
Indiana18,5671.07×
Missouri15,7141.03×
Colorado15,6441.05×
Maryland14,4080.88×
Kentucky14,0391.18×
Wisconsin13,8300.97×
Minnesota13,2940.98×
South Carolina13,1880.92×
Alabama11,9940.91×
Oklahoma11,5361.1×
Louisiana11,4250.93×
Oregon11,2181.03×
Utah10,6421.25×
Connecticut9,4951×
Nevada8,9110.97×
Iowa7,9381.02×
Arkansas7,6740.98×
Kansas7,5451.01×
Mississippi6,6600.85×
Idaho5,2141.1×
New Mexico4,7821.01×
Nebraska4,7501×
West Virginia4,4021×
New Hampshire4,2101.13×
Hawaii3,5510.87×
Maine3,4491.02×
Rhode Island3,0101×
Montana2,4760.94×
Washington, District of Columbia2,3010.81×
Delaware2,1250.81×
South Dakota2,0950.96×
North Dakota1,8480.95×
Alaska1,7410.86×
Vermont1,5400.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polly Pocket audience
BrandAffinityCategory
Barbie90.38×Movies & TV
Sofia the First91.7×Movies & TV
Zootopia26.59×Movies & TV
My Little Pony Game197.75×
Care Bears55.06×Kids & Family
Bubble Guppies41.39×Movies & TV
The Croods47.47×Movies & TV
Barbie: Life in the Dreamhouse91.03×Movies & TV
Baby Alive101.62×Kids & Family
Daniel Tiger's Neighborhood42.45×Movies & TV
Tom and Jerry26.68×Movies & TV
My Little Pony24.52×Kids & Family
Where the Wild Things Are (film)38.56×Movies & TV
Mickey Mouse Clubhouse23.66×Movies & TV
Bratz38.39×Kids & Family
The SpongeBob Movie: Sponge Out of Water50.24×Movies & TV
Pogo (TV channel)46.16×Movies & TV
Skai Jackson25.37×Movies & TV
VTech48.94×Kids & Family
Furby35.62×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polly Pocket audience
TraitClusterScore
Need for SecurityCONSERVATISM1.92
ExtroversionTHRILL1.52
Family OrientationCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.38
IndulgenceJOY1.28
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Polly Pocket
CountryShare
United States19.4%
Brazil9.0%
United Kingdom7.8%

See Polly Pocket audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Polly Pocket have in United States?

Polly Pocket has an estimated audience of 947,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Polly Pocket fans?

64.6% of Polly Pocket fans are female, 35.4% are male, with an average age of 37.6 years.

Which brands do Polly Pocket fans like most?

Polly Pocket fans show strongest brand affinity for Barbie (90.38×), Sofia the First (91.7×), and Zootopia (26.59×) over the country average.

Where do Polly Pocket fans live in United States?

Polly Pocket fans in United States are most concentrated in California (reach 124,985), Texas (reach 93,648), and Florida (reach 61,850). These three regions account for the largest share of the active audience.

What other brands do Polly Pocket fans also like?

Beyond Polly Pocket itself, the audience over-indexes on Sofia the First (91.7×), Zootopia (26.59×), My Little Pony Game (197.75×), and Care Bears (55.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polly Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.