Rascasse Audience Intelligence

Barbie: Life in the Dreamhouse Audience in United States

A data profile of the people who buy, follow and care about Barbie: Life in the Dreamhouse in United States — modelled from more than twelve digital signal sources. Barbie: Life in the Dreamhouse has an estimated audience of 374,596 people in United States.

#3842among Movie / TV Show / Series in United States#7898in Movies & TV

The average Barbie: Life in the Dreamhouse fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Garfield, Polly Pocket, Greta Gerwig, with strongest over-indexing on Garfield (61.31× the country average).

Demographically, the Barbie: Life in the Dreamhouse audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbie: Life in the Dreamhouse fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Garfield.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbie: Life in the Dreamhouse profile in United States.

Audience size
375K
in United States
Gender
73.4%♀
26.6% male
Age
38.7
average years
Country rank
#43065
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbie: Life in the Dreamhouse viewers

73.4% are female, 26.6% are male, average age 38.7.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Barbie: Life in the Dreamhouse audience in United States
MetricValue
Female73.4%
Male26.6%
Average age38.7
Estimated audience size374,596
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Barbie: Life in the Dreamhouse audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3926%
40-4919%
50+16%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Barbie: Life in the Dreamhouse audience comes from United States.

Worldwide audience distribution share by country for Barbie: Life in the Dreamhouse
CountryShare
United States39.0%
Brazil13.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbie: Life in the Dreamhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbie: Life in the Dreamhouse fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.90×
02Texas~40K1.27×
03Georgia~10K1.21×
04South Carolina~7K1.19×
05Idaho~2K1.19×
06Oklahoma~5K1.14×
07Minnesota~6K1.13×
08California~50K1.12×
09Arkansas~4K1.12×
10Kansas~3K1.12×
11Alabama~6K1.10×
12North Carolina~10K1.09×
13Louisiana~5K1.09×
14Indiana~7K1.08×
15Arizona~8K1.07×
16Missouri~6K1.06×
17Kentucky~5K1.05×
18Nebraska~2K1.05×
19Iowa~3K1.04×
20Delaware~1K1.04×
21Maryland~7K1.03×
22Mississippi~3K1.03×
23North Dakota<1K1.03×
24Virginia~9K1.01×
25Connecticut~4K1.01×
26South Dakota<1K1.01×
27Tennessee~7K0.98×
28Wisconsin~6K0.98×
29Ohio~10K0.95×
30Michigan~9K0.95×
31Nevada~3K0.95×
32Pennsylvania~10K0.94×
33Washington~7K0.94×
34Oregon~4K0.94×
35New Mexico~2K0.94×
36Florida~20K0.93×
37Illinois~10K0.93×
38Rhode Island~1K0.93×
39Montana<1K0.90×
40Alaska<1K0.90×
41New Jersey~9K0.89×
42West Virginia~2K0.89×
43Hawaii~1K0.89×
44Vermont<1K0.89×
45Massachusetts~7K0.88×
46Colorado~5K0.88×
47New Hampshire~1K0.88×
48New York~20K0.86×
49Maine~1K0.84×
50Washington, District of Columbia<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Barbie: Life in the Dreamhouse, United States
0.78×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbie: Life in the Dreamhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbie: Life in the Dreamhouse audience
#·InterestCategoryAffinity×
01Polly PocketKids & Family91.03×
02GarfieldMovies & TV61.31×
03Greta GerwigMovies & TV58.36×
04EmoticonInternet & Social Media25.53×
05Rose McGowanMovies & TV20.00×
06Penélope CruzMovies & TV20.00×
07Pinky and the BrainMovies & TV20.00×
08Angry BirdsGames18.54×
09Javier BardemMovies & TV17.62×
10Danny PhantomMovies & TV16.80×
11Rami MalekMovies & TV16.51×
12America FerreraMovies & TV14.30×
13Power RangersKids & Family10.99×
14Graphic novelLiterature7.25×
15MonstersMovies & TV7.18×
16Web serverTechnology & Electronics6.54×
17Pedro PascalMovies & TV4.87×
18Anime and manga fandomLiterature4.62×
19Digital artArts & Culture4.10×
20Pizza HutFood & Beverages2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbie: Life in the Dreamhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbie: Life in the Dreamhouse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
TraditionCONSERVATISM1.57×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbie: Life in the Dreamhouse audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Sports ActivityPOWER0.82×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbie: Life in the Dreamhouse have in United States?

Barbie: Life in the Dreamhouse has an estimated audience of 374,596 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barbie: Life in the Dreamhouse viewers?

73.4% of Barbie: Life in the Dreamhouse fans are female, 26.6% are male, with an average age of 38.7 years.

03

Which brands do Barbie: Life in the Dreamhouse fans like most?

Barbie: Life in the Dreamhouse fans show strongest brand affinity for Garfield (61.31×), Polly Pocket (91.03×), and Greta Gerwig (58.36×) over the country average.

04

Where do Barbie: Life in the Dreamhouse fans live in United States?

Barbie: Life in the Dreamhouse fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Barbie: Life in the Dreamhouse fans also like?

Beyond Barbie: Life in the Dreamhouse itself, the audience over-indexes on Polly Pocket (91.03×), Greta Gerwig (58.36×), Javier Bardem (17.62×), and Angry Birds (18.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barbie: Life in the Dreamhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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