Barbie: Life in the Dreamhouse Audience in United States

Barbie: Life in the Dreamhouse has an estimated audience of 377,914 people in United States. 73.4% are female, 26.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Garfield, Polly Pocket, Greta Gerwig, Anime and manga fandom, Rami Malek.

The average Barbie: Life in the Dreamhouse fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Garfield, Polly Pocket, Greta Gerwig, with strongest over-indexing on Garfield (54.5× the country average). Demographically, the Barbie: Life in the Dreamhouse audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Barbie: Life in the Dreamhouse fans

Demographic split for Barbie: Life in the Dreamhouse audience in United States
MetricValue
Female73.4%
Male26.6%
Average age38.7
Estimated audience size377,914

Audience persona

The typical Barbie: Life in the Dreamhouse fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Garfield.

Top regions in United States

Top regions ranked by reach for Barbie: Life in the Dreamhouse in United States
RegionReachAffinity
California52,5021.26×
Texas43,3631.33×
Florida26,3771.03×
New York19,7430.93×
Georgia14,5371.25×
Illinois13,2221.05×
North Carolina12,6341.11×
Pennsylvania11,6120.91×
Ohio10,7710.93×
Michigan9,8371×
Virginia9,3761.02×
Arizona9,3271.21×
New Jersey9,2150.96×
Washington7,7721.03×
Indiana7,6451.11×
Tennessee7,6221.01×
Maryland7,3201.13×
South Carolina6,6571.17×
Utah6,6351.96×
Massachusetts6,5520.88×
Missouri6,2641.03×
Minnesota5,7291.06×
Colorado5,5410.93×
Wisconsin5,3820.95×
Louisiana5,3541.1×
Alabama5,3271.01×
Kentucky4,6810.99×
Oklahoma4,6641.11×
Oregon4,4521.03×
Nevada3,8751.06×
Connecticut3,8621.02×
Arkansas3,4501.11×
Kansas3,1691.06×
Mississippi3,0400.98×
Iowa2,8110.9×
Idaho2,4811.31×
Nebraska1,9301.02×
New Mexico1,6290.86×
Hawaii1,3490.83×
West Virginia1,3330.76×
Rhode Island1,0760.89×
New Hampshire1,0340.69×
Delaware9850.94×
Maine9120.67×
North Dakota9101.17×
Montana8020.76×
South Dakota7910.91×
Washington, District of Columbia7060.62×
Alaska5670.7×
Wyoming4040.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbie: Life in the Dreamhouse audience
BrandAffinityCategory
Garfield54.5×Movies & TV
Polly Pocket73.48×Kids & Family
Greta Gerwig51.88×Movies & TV
Anime and manga fandom8.75×Literature
Rami Malek21.57×Movies & TV
Horoscope9.73×Health
The Fairly OddParents34×Movies & TV
Luxury Travel11.81×Travel & Leisure
Kia Sportage18.94×Cars & Mobility
Digital art5.95×Arts & Culture
Sofia Coppola18.88×Movies & TV
Rose McGowan18.02×Movies & TV
Luxury Bags16.75×Fashion & Accessoires
Collectible card game6.75×Games
Björk16.03×Music & Radio
Prepackaged meal11.66×Food & Beverages
Manga3.89×Literature
Hair Extensions4.27×Beauty & Wellness
Ornaments63.46×Arts & Culture
Emoticon23.47×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbie: Life in the Dreamhouse audience
TraitClusterScore
Luxury OrientationPREMIUM3.86
TraditionCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.7
Risk AppetiteTHRILL1.39
ExtroversionTHRILL1.36
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Barbie: Life in the Dreamhouse
CountryShare
United States39.4%
Brazil13.2%
Germany5.7%

See Barbie: Life in the Dreamhouse audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Barbie: Life in the Dreamhouse have in United States?

Barbie: Life in the Dreamhouse has an estimated audience of 377,914 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbie: Life in the Dreamhouse fans?

73.4% of Barbie: Life in the Dreamhouse fans are female, 26.6% are male, with an average age of 38.7 years.

Which brands do Barbie: Life in the Dreamhouse fans like most?

Barbie: Life in the Dreamhouse fans show strongest brand affinity for Garfield (54.5×), Polly Pocket (73.48×), and Greta Gerwig (51.88×) over the country average.

Where do Barbie: Life in the Dreamhouse fans live in United States?

Barbie: Life in the Dreamhouse fans in United States are most concentrated in California (reach 52,502), Texas (reach 43,363), and Florida (reach 26,377). These three regions account for the largest share of the active audience.

What other brands do Barbie: Life in the Dreamhouse fans also like?

Beyond Barbie: Life in the Dreamhouse itself, the audience over-indexes on Polly Pocket (73.48×), Greta Gerwig (51.88×), Anime and manga fandom (8.75×), and Rami Malek (21.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbie: Life in the Dreamhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.