Emoticon Audience in United States

Emoticon logo

Emoticon has an estimated audience of 857,473 people in United States. 68.9% are female, 31.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Barbie, How to Train Your Dragon, Monster High, Zootopia, LADYBUG.

The average Emoticon fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbie, How to Train Your Dragon, Monster High, with strongest over-indexing on Barbie (10.55× the country average). Demographically, the Emoticon audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Emoticon fans

Demographic split for Emoticon audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.7
Estimated audience size857,473

Audience persona

The typical Emoticon fan in United States is more female, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Barbie.

Top regions in United States

Top regions ranked by reach for Emoticon in United States
RegionReachAffinity
California161,1441.71×
Texas113,2011.54×
Florida66,1651.14×
New York50,7121.06×
Georgia30,7511.16×
Illinois29,3521.03×
North Carolina28,9091.12×
Pennsylvania28,0200.97×
Virginia23,6161.13×
Arizona23,5551.35×
Washington22,8271.33×
Ohio22,4560.85×
New Jersey21,2640.98×
Michigan19,9600.89×
Maryland15,4951.05×
Tennessee15,3090.89×
Massachusetts15,1680.9×
Indiana15,0690.96×
Missouri12,3290.89×
Colorado12,3050.91×
Oregon12,2151.24×
Nevada11,9231.44×
South Carolina11,7860.91×
Minnesota10,8560.88×
Kentucky10,6400.99×
Oklahoma10,6141.11×
Louisiana10,4590.95×
Wisconsin10,2920.8×
Alabama9,9990.83×
Utah8,6981.13×
Connecticut7,8840.92×
Arkansas7,3331.04×
Kansas6,7361×
Mississippi6,5630.93×
Iowa5,4900.78×
Hawaii5,4161.47×
New Mexico4,9431.15×
Idaho4,1030.95×
West Virginia3,6930.92×
Nebraska3,6230.84×
Maine2,5640.83×
New Hampshire2,4330.72×
Rhode Island2,2220.81×
Alaska2,1611.18×
Delaware2,1100.89×
Montana1,8670.78×
Washington, District of Columbia1,8610.72×
South Dakota1,5290.77×
North Dakota1,3710.78×
Vermont1,0860.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emoticon audience
BrandAffinityCategory
Barbie10.55×Movies & TV
How to Train Your Dragon9.18×Literature
Monster High23.49×Kids & Family
Zootopia11.5×Movies & TV
LADYBUG17.23×Movies & TV
Cartoon4.15×Movies & TV
Food and drink1.58×Food & Beverages
Shopkins20.69×Kids & Family
Beetlejuice2.68×Movies & TV
Neck4.32×Health
Thanksgiving2.74×Kids & Family
Scar6.11×Beauty & Wellness
Peacemaker1.96×Movies & TV
Nostalgia2.58×Home & Garden
Quotation3.3×Business & Career
Emoji7.53×Technology & Electronics
Local news2.11×News
Genetics2.44×Kids & Family
Scooby-Doo2.69×Movies & TV
Barbie: Life in the Dreamhouse25.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emoticon audience
TraitClusterScore
Risk AppetiteTHRILL1.59
PatriotismCONSERVATISM1.58
SpiritualityBALANCE1.44
Community OrientationOPEN1.31
Family OrientationCONSERVATISM1.24
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Emoticon
CountryShare
China18.0%
United States4.9%
Italy4.5%

See Emoticon audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Emoticon have in United States?

Emoticon has an estimated audience of 857,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Emoticon fans?

68.9% of Emoticon fans are female, 31.1% are male, with an average age of 40.7 years.

Which brands do Emoticon fans like most?

Emoticon fans show strongest brand affinity for Barbie (10.55×), How to Train Your Dragon (9.18×), and Monster High (23.49×) over the country average.

Where do Emoticon fans live in United States?

Emoticon fans in United States are most concentrated in California (reach 161,144), Texas (reach 113,201), and Florida (reach 66,165). These three regions account for the largest share of the active audience.

What other brands do Emoticon fans also like?

Beyond Emoticon itself, the audience over-indexes on How to Train Your Dragon (9.18×), Monster High (23.49×), Zootopia (11.5×), and LADYBUG (17.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emoticon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.