Rascasse Audience Intelligence

Emoticon Audience in United States

A data profile of the people who buy, follow and care about Emoticon in United States — modelled from more than twelve digital signal sources. Emoticon has an estimated audience of 857,473 people in United States.

#34among Content type in United States#9250among Topic in United States#288in Internet & Social Media

The average Emoticon fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbie, Monster High, Zootopia, with strongest over-indexing on Barbie (10.55× the country average).

Demographically, the Emoticon audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emoticon fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Barbie.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emoticon profile in United States.

Audience size
857K
in United States
Gender
68.9%♀
31.1% male
Age
40.7
average years
Country rank
#26225
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emoticon fans

68.9% are female, 31.1% are male, average age 40.7.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Emoticon audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.7
Estimated audience size857,473
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Emoticon audience in United States
Age bracketShare%
16-1926%
20-2910%
30-3914%
40-4922%
50+28%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Emoticon audience comes from United States.

Worldwide audience distribution share by country for Emoticon
CountryShare
China17.8%
United States4.9%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emoticon audience in United States is strongest.

Fig. 05

Top regions by affinity

Emoticon fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.61×
02Texas~100K1.47×
03Nevada~10K1.42×
04Hawaii~5K1.40×
05Arizona~20K1.39×
06Washington~20K1.31×
07Alaska~2K1.24×
08Oregon~10K1.19×
09New Mexico~5K1.17×
10Georgia~30K1.15×
11Oklahoma~10K1.10×
12Florida~60K1.09×
13North Carolina~30K1.08×
14Virginia~20K1.08×
15Arkansas~8K1.08×
16Utah~8K1.07×
17Maryland~20K1.03×
18Kentucky~10K1.02×
19Kansas~7K1.02×
20New York~50K1.01×
21Idaho~4K1.00×
22West Virginia~4K1.00×
23Illinois~30K0.99×
24Pennsylvania~30K0.98×
25Indiana~20K0.96×
26Louisiana~10K0.96×
27New Jersey~20K0.94×
28Delaware~2K0.93×
29Connecticut~8K0.92×
30Tennessee~20K0.91×
31Mississippi~6K0.91×
32North Dakota~2K0.91×
33Missouri~10K0.90×
34Colorado~10K0.90×
35South Carolina~10K0.89×
36Minnesota~10K0.89×
37Rhode Island~2K0.89×
38Michigan~20K0.88×
39Massachusetts~10K0.88×
40Maine~3K0.87×
41South Dakota~2K0.87×
42Alabama~10K0.86×
43Nebraska~4K0.86×
44Ohio~20K0.85×
45Montana~2K0.85×
46Vermont~1K0.84×
47Iowa~6K0.83×
48New Hampshire~3K0.80×
49Wisconsin~10K0.79×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Emoticon, United States
0.76×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emoticon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emoticon audience
#·InterestCategoryAffinity×
01Barbie: Life in the DreamhouseMovies & TV25.53×
02Monster HighKids & Family23.49×
03ShopkinsKids & Family20.69×
04LADYBUGMovies & TV17.23×
05ZootopiaMovies & TV11.50×
06BarbieMovies & TV10.55×
07Lucky (magazine)Fashion & Accessoires9.31×
08How to Train Your DragonLiterature9.18×
09EmojiTechnology & Electronics7.53×
10ScarBeauty & Wellness6.11×
11NeckHealth4.32×
12CartoonMovies & TV4.15×
13CrosswordGames3.72×
14QuotationBusiness & Career3.30×
15ThanksgivingKids & Family2.74×
16NostalgiaHome & Garden2.58×
17GeneticsKids & Family2.44×
18Local newsNews2.11×
19PeacemakerMovies & TV1.96×
20Food and drinkFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emoticon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emoticon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
ExtroversionTHRILL1.57×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emoticon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Sports ActivityPOWER0.75×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emoticon have in United States?

Emoticon has an estimated audience of 857,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emoticon fans?

68.9% of Emoticon fans are female, 31.1% are male, with an average age of 40.7 years.

03

Which brands do Emoticon fans like most?

Emoticon fans show strongest brand affinity for Barbie (10.55×), Monster High (23.49×), and Zootopia (11.5×) over the country average.

04

Where do Emoticon fans live in United States?

Emoticon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Emoticon fans also like?

Beyond Emoticon itself, the audience over-indexes on Monster High (23.49×), Zootopia (11.5×), LADYBUG (17.23×), and Cartoon (4.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Emoticon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emoticon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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