How to Train Your Dragon Audience in United States

How to Train Your Dragon logo

How to Train Your Dragon has an estimated audience of 11,623,929 people in United States. 56.6% are female, 43.4% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Product design, Electrolyte, Combat sport, Home construction, Cam Ward.

The average How to Train Your Dragon fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Electrolyte, Combat sport, with strongest over-indexing on Product design (2.56× the country average). Demographically, the How to Train Your Dragon audience skews more female with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of How to Train Your Dragon fans

Demographic split for How to Train Your Dragon audience in United States
MetricValue
Female56.6%
Male43.4%
Average age28.0
Estimated audience size11,623,929

Audience persona

The typical How to Train Your Dragon fan in United States is more female, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for How to Train Your Dragon in United States
RegionReachAffinity
California1,390,2061.09×
Texas1,196,3481.2×
Florida784,5991×
New York445,8820.69×
Illinois359,6500.93×
Ohio345,3370.96×
North Carolina335,8080.96×
Georgia333,0850.93×
Pennsylvania329,5060.84×
Michigan299,0830.98×
Arizona298,0161.26×
Washington269,4621.16×
Virginia261,1050.92×
Tennessee223,4550.96×
Indiana223,2941.05×
Colorado220,1651.2×
New Jersey203,5940.69×
Missouri203,3351.09×
Utah189,8601.82×
Massachusetts176,5840.77×
Wisconsin173,1770.99×
Minnesota167,9721.01×
Oklahoma164,3471.27×
Oregon154,6551.16×
Maryland150,8710.75×
Alabama150,4680.93×
Kentucky148,7441.02×
South Carolina148,2320.85×
Louisiana118,6490.79×
Nevada117,8951.05×
Kansas107,8951.18×
Iowa104,7201.09×
Arkansas104,0241.09×
Connecticut92,3630.79×
Idaho87,4301.5×
Mississippi76,1420.8×
New Mexico72,1311.24×
Nebraska63,4771.09×
Hawaii52,1201.04×
West Virginia44,8530.83×
New Hampshire40,2580.88×
Montana38,6751.2×
Maine37,3880.9×
Alaska29,4361.18×
South Dakota27,8451.04×
Rhode Island25,1010.68×
North Dakota23,6790.99×
Washington, District of Columbia22,4010.64×
Delaware21,2010.66×
Wyoming19,7601.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for How to Train Your Dragon audience
BrandAffinityCategory
Product design2.56×Business & Career
Electrolyte5.68×Health
Combat sport1.86×Sports
Home construction1.6×Home & Garden
Cam Ward3.88×Sports
Grinch3.98×Movies & TV
Pro-Ject3.92×Music & Radio
Vocal harmony4.11×Music & Radio
UK garage4.95×Music & Radio
Jesse Plemons2.83×Movies & TV
Natural rubber1.7×Cars & Mobility
Historic site3.33×Arts & Culture
Ken Griffey Jr.5.87×Sports
Graham Greene (actor)4.53×
Nebraska Cornhuskers football2.55×Sports
Monogram2.67×Home & Garden
Goop3.65×Internet & Social Media
Justice1.89×Politics & Society
Bank account1.6×Business & Career
Stamp collecting2.99×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by How to Train Your Dragon audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.65
Price SensitivityPREMIUM1.87
Luxury OrientationPREMIUM1.78
Pet OwnershipJOY1.63
IndulgenceJOY1.47
TraditionCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for How to Train Your Dragon
CountryShare
United States52.3%
United Kingdom9.3%
India8.5%

See How to Train Your Dragon audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does How to Train Your Dragon have in United States?

How to Train Your Dragon has an estimated audience of 11,623,929 people in United States, concentrated in California and Texas.

What is the gender split and age of How to Train Your Dragon fans?

56.6% of How to Train Your Dragon fans are female, 43.4% are male, with an average age of 28.0 years.

Which brands do How to Train Your Dragon fans like most?

How to Train Your Dragon fans show strongest brand affinity for Product design (2.56×), Electrolyte (5.68×), and Combat sport (1.86×) over the country average.

Where do How to Train Your Dragon fans live in United States?

How to Train Your Dragon fans in United States are most concentrated in California (reach 1,390,206), Texas (reach 1,196,348), and Florida (reach 784,599). These three regions account for the largest share of the active audience.

What other brands do How to Train Your Dragon fans also like?

Beyond How to Train Your Dragon itself, the audience over-indexes on Electrolyte (5.68×), Combat sport (1.86×), Home construction (1.6×), and Cam Ward (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for How to Train Your Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.