Rascasse Audience Intelligence

How to Train Your Dragon Audience in United States

A data profile of the people who buy, follow and care about How to Train Your Dragon in United States — modelled from more than twelve digital signal sources. How to Train Your Dragon has an estimated audience of 6,296,096 people in United States.

#15among Book / Manga / Comic in United States#91in Literature

The average How to Train Your Dragon fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Graphic novel, International education, Monsters, with strongest over-indexing on Graphic novel (11.79× the country average).

Demographically, the How to Train Your Dragon audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical How to Train Your Dragon fan in United States is more female, around 28.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Graphic novel.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the How to Train Your Dragon profile in United States.

Audience size
6.3M
in United States
Gender
56.6%♀
43.4% male
Age
28.0
average years
Country rank
#5506
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of How to Train Your Dragon fans

56.6% are female, 43.4% are male, average age 28.0.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for How to Train Your Dragon audience in United States
MetricValue
Female56.6%
Male43.4%
Average age28.0
Estimated audience size6,296,096
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the How to Train Your Dragon audience in United States
Age bracketShare%
16-1956%
20-2919%
30-3912%
40-498%
50+6%
Fig. 04

Worldwide distribution

44.2%

of the worldwide How to Train Your Dragon audience comes from United States.

Worldwide audience distribution share by country for How to Train Your Dragon
CountryShare
United States44.2%
India9.0%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the How to Train Your Dragon audience in United States is strongest.

Fig. 05

Top regions by affinity

How to Train Your Dragon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.78×
02Idaho~90K1.59×
03Alaska~30K1.33×
04Montana~40K1.27×
05Oklahoma~200K1.24×
06Wyoming~20K1.24×
07New Mexico~70K1.23×
08Arizona~300K1.20×
09Kansas~100K1.18×
10Colorado~200K1.17×
11Oregon~200K1.16×
12Washington~300K1.13×
13Arkansas~100K1.11×
14South Dakota~30K1.11×
15North Dakota~30K1.09×
16Missouri~200K1.07×
17Nebraska~60K1.07×
18Texas~1M1.06×
19Iowa~100K1.06×
20Hawaii~50K1.06×
21Indiana~200K1.03×
22Wisconsin~200K1.00×
23Kentucky~100K1.00×
24Minnesota~200K0.99×
25California~1M0.97×
26Michigan~300K0.96×
27Nevada~100K0.96×
28Florida~700K0.95×
29Alabama~200K0.95×
30Ohio~300K0.94×
31Tennessee~200K0.94×
32Maine~40K0.94×
33North Carolina~300K0.93×
34New Hampshire~40K0.93×
35Virginia~300K0.90×
36West Virginia~50K0.88×
37Georgia~300K0.87×
38Mississippi~80K0.87×
39South Carolina~200K0.86×
40Illinois~300K0.85×
41Pennsylvania~300K0.83×
42Louisiana~100K0.81×
43Connecticut~90K0.79×
44Massachusetts~200K0.75×
45Maryland~100K0.74×
46Rhode Island~30K0.72×
47Delaware~20K0.70×
48New Jersey~200K0.67×
49New York~400K0.66×
50Washington, District of Columbia~20K0.64×
Fig. 06

Affinity by region

Affinity by region — How to Train Your Dragon, United States
0.64×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the How to Train Your Dragon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for How to Train Your Dragon audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV18.69×
02International educationBusiness & Career18.14×
03John Wick 2Movies & TV15.39×
04Concept artArts & Culture15.27×
05United States national football teamSports12.99×
06Graphic novelLiterature11.79×
07MonstersMovies & TV10.80×
08Minnie MouseMovies & TV9.35×
09Guardians of the Galaxy (film)Movies & TV8.39×
10Superhero fictionLiterature8.25×
11Tyler PerryMovies & TV7.58×
12Charlize TheronMovies & TV7.22×
13Brittany SnowMovies & TV6.33×
14Teyana TaylorMovies & TV6.28×
15Anime and manga fandomLiterature5.80×
16DC ComicsLiterature5.75×
17Digital artArts & Culture5.56×
18Collectible card gameGames5.25×
19Five BelowShopping3.19×
20SupermanMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the How to Train Your Dragon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by How to Train Your Dragon audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.60×
Pet OwnershipJOY1.80×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by How to Train Your Dragon audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.82×
IndividualismJOY0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does How to Train Your Dragon have in United States?

How to Train Your Dragon has an estimated audience of 6,296,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of How to Train Your Dragon fans?

56.6% of How to Train Your Dragon fans are female, 43.4% are male, with an average age of 28.0 years.

03

Which brands do How to Train Your Dragon fans like most?

How to Train Your Dragon fans show strongest brand affinity for Graphic novel (11.79×), International education (18.14×), and Monsters (10.8×) over the country average.

04

Where do How to Train Your Dragon fans live in United States?

How to Train Your Dragon fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do How to Train Your Dragon fans also like?

Beyond How to Train Your Dragon itself, the audience over-indexes on International education (18.14×), Monsters (10.8×), Anime and manga fandom (5.8×), and Ant-Man (film) (18.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See How to Train Your Dragon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for How to Train Your Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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