How to Train Your Dragon Audience in Germany
How to Train Your Dragon has an estimated audience of 261,846 people in Germany. 50.7% are female, 49.3% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Hypertext, Gunzenhausen, Building-integrated photovoltaics, Lapierre Bikes.
The average How to Train Your Dragon fan in Germany is 33.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Hypertext, Gunzenhausen, with strongest over-indexing on Dog breed (16.25× the country average). Demographically, the How to Train Your Dragon audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of How to Train Your Dragon fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 33.4 |
| Estimated audience size | 261,846 |
Audience persona
The typical How to Train Your Dragon fan in Germany is balanced, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,943 | 0.99× |
| Bayern | 49,283 | 1.17× |
| Baden-Württemberg | 42,116 | 1.18× |
| Hessen | 27,560 | 1.38× |
| Niedersachsen | 24,037 | 0.95× |
| Rheinland-Pfalz | 15,713 | 1.2× |
| Berlin | 15,349 | 1.31× |
| Sachsen | 12,057 | 0.94× |
| Schleswig-Holstein | 8,772 | 0.93× |
| Brandenburg | 7,079 | 0.87× |
| Hamburg | 5,480 | 0.93× |
| Thüringen | 5,350 | 0.8× |
| Sachsen-Anhalt | 5,050 | 0.74× |
| Mecklenburg-Vorpommern | 3,506 | 0.7× |
| Saarland | 2,755 | 0.86× |
| Bremen | 2,346 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 16.25× | Pets & Animals |
| Hypertext | 25× | Technology & Electronics |
| Gunzenhausen | 39.23× | Travel & Leisure |
| Building-integrated photovoltaics | 33.91× | Home & Garden |
| Lapierre Bikes | 40.38× | Sports |
| 3D printing | 6.79× | Technology & Electronics |
| Atkins diet | 16.47× | Health |
| British Grand Prix | 28.19× | Sports |
| Commercial mortgage | 4.45× | Business & Career |
| Mike Conley, Jr. | 44.4× | Sports |
| MS Mode | 11.91× | Fashion & Accessoires |
| English literature | 10.06× | Literature |
| Cachorro | 5.42× | Pets & Animals |
| Falafel | 9.22× | Food & Beverages |
| Collectable | 2.15× | Kids & Family |
| Boogie-woogie (dance) | 9.43× | Music & Radio |
| Litter box | 1.58× | Pets & Animals |
| aslan | 9.51× | Literature |
| Leverage (TV series) | 7.44× | Movies & TV |
| Cadzand | 22.36× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 9.04 |
| Individualism | JOY | 7.07 |
| Early Adopter Mentality | POWER | 6.08 |
| Social Media Usage | JOY | 5.01 |
| Sustainability | BALANCE | 4.07 |
| LGBTQ+ Identity | OPEN | 3.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.3% |
| United Kingdom | 9.3% |
| India | 8.5% |
See How to Train Your Dragon audiences in other countries
- How to Train Your Dragon — United States
- How to Train Your Dragon — United Kingdom
- How to Train Your Dragon — France
- How to Train Your Dragon — Italy
- How to Train Your Dragon — Spain
- How to Train Your Dragon — Brazil
- How to Train Your Dragon — Japan
- How to Train Your Dragon — South Korea
- How to Train Your Dragon — India
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does How to Train Your Dragon have in Germany?
How to Train Your Dragon has an estimated audience of 261,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of How to Train Your Dragon fans?
50.7% of How to Train Your Dragon fans are female, 49.3% are male, with an average age of 33.4 years.
Which brands do How to Train Your Dragon fans like most?
How to Train Your Dragon fans show strongest brand affinity for Dog breed (16.25×), Hypertext (25×), and Gunzenhausen (39.23×) over the country average.
Where do How to Train Your Dragon fans live in Germany?
How to Train Your Dragon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,943), Bayern (reach 49,283), and Baden-Württemberg (reach 42,116). These three regions account for the largest share of the active audience.
What other brands do How to Train Your Dragon fans also like?
Beyond How to Train Your Dragon itself, the audience over-indexes on Hypertext (25×), Gunzenhausen (39.23×), Building-integrated photovoltaics (33.91×), and Lapierre Bikes (40.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for How to Train Your Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.