How to Train Your Dragon Audience in Germany
A data profile of the people who buy, follow and care about How to Train Your Dragon in Germany — modelled from more than twelve digital signal sources. How to Train Your Dragon has an estimated audience of 195,318 people in Germany.
The average How to Train Your Dragon fan in Germany is 33.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Despicable Me, Kung Fu Panda, The Nutcracker, with strongest over-indexing on Despicable Me (61.59× the country average).
Demographically, the How to Train Your Dragon audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical How to Train Your Dragon fan in Germany is balanced, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Despicable Me.
At a glance
The key figures that characterise the How to Train Your Dragon profile in Germany.
Search interest · 12-month trend
Demographics of How to Train Your Dragon fans
50.7% are female, 49.3% are male, average age 33.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 33.4 |
| Estimated audience size | 195,318 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide How to Train Your Dragon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 44.2% |
| India | 9.0% |
| United Kingdom | 8.8% |
Geography
Where the How to Train Your Dragon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.42× | |
| 02 | Berlin | ~20K | 1.36× | |
| 03 | Bayern | ~50K | 1.18× | |
| 04 | Rheinland-Pfalz | ~20K | 1.18× | |
| 05 | Baden-Württemberg | ~40K | 1.13× | |
| 06 | Bremen | ~2K | 1.04× | |
| 07 | Hamburg | ~6K | 0.99× | |
| 08 | Nordrhein-Westfalen | ~60K | 0.97× | |
| 09 | Schleswig-Holstein | ~9K | 0.92× | |
| 10 | Niedersachsen | ~20K | 0.91× | |
| 11 | Sachsen | ~10K | 0.90× | |
| 12 | Saarland | ~3K | 0.89× | |
| 13 | Brandenburg | ~7K | 0.88× | |
| 14 | Thüringen | ~6K | 0.83× | |
| 15 | Sachsen-Anhalt | ~5K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the How to Train Your Dragon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kung Fu Panda | Movies & TV | 63.28× | ||
| 02 | Despicable Me | Movies & TV | 61.59× | ||
| 03 | Disney on Ice | Travel & Leisure | 46.45× | ||
| 04 | The SpongeBob SquarePants Movie | Movies & TV | 44.15× | ||
| 05 | The Nutcracker | Music & Radio | 40.08× | ||
| 06 | Monsters | Movies & TV | 26.43× | ||
| 07 | The Incredibles | Movies & TV | 25.25× | ||
| 08 | X-Men | Movies & TV | 12.92× | ||
| 09 | Tom Hanks | Movies & TV | 9.40× | ||
| 10 | Walt Disney World | Travel & Leisure | 9.22× | ||
| 11 | Peppa Pig | Kids & Family | 7.49× | ||
| 12 | Superman | Movies & TV | 6.64× | ||
| 13 | Internet & Social Media | 6.14× | |||
| 14 | Disneyland | Travel & Leisure | 5.98× | ||
| 15 | Brad Pitt | Movies & TV | 5.65× | ||
| 16 | Employment agency | Business & Career | 5.29× | ||
| 17 | Batman | Movies & TV | 5.15× | ||
| 18 | Career development | Business & Career | 4.66× | ||
| 19 | Solar power | Home & Garden | 3.96× | ||
| 20 | Harry Potter | Movies & TV | 2.08× |
Personality of the How to Train Your Dragon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.24× | |
| Career Orientation | POWER | 2.54× | |
| Early Adopter Mentality | POWER | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.21× | |
| Healthy Lifestyle | BALANCE | 0.55× | |
| Indulgence | JOY | 0.56× |
Frequently asked questions
How many fans does How to Train Your Dragon have in Germany?
How to Train Your Dragon has an estimated audience of 195,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of How to Train Your Dragon fans?
50.7% of How to Train Your Dragon fans are female, 49.3% are male, with an average age of 33.4 years.
Which brands do How to Train Your Dragon fans like most?
How to Train Your Dragon fans show strongest brand affinity for Despicable Me (61.59×), Kung Fu Panda (63.28×), and The Nutcracker (40.08×) over the country average.
Where do How to Train Your Dragon fans live in Germany?
How to Train Your Dragon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do How to Train Your Dragon fans also like?
Beyond How to Train Your Dragon itself, the audience over-indexes on Kung Fu Panda (63.28×), The Nutcracker (40.08×), Monsters (26.43×), and Superman (6.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See How to Train Your Dragon audiences in other countries
- How to Train Your Dragon — United States
- How to Train Your Dragon — United Kingdom
- How to Train Your Dragon — France
- How to Train Your Dragon — Italy
- How to Train Your Dragon — Spain
- How to Train Your Dragon — Brazil
- How to Train Your Dragon — Japan
- How to Train Your Dragon — South Korea
- How to Train Your Dragon — India
- How to Train Your Dragon — Canada
- How to Train Your Dragon — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for How to Train Your Dragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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