Rascasse Audience Intelligence

Disneyland Audience in Germany

A data profile of the people who buy, follow and care about Disneyland in Germany — modelled from more than twelve digital signal sources. Disneyland has an estimated audience of 4,166,597 people in Germany.

#1among Theme park in Germany#67among POI in Germany#109in Travel & Leisure

The average Disneyland fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbie, Walt Disney World, Harry Potter, with strongest over-indexing on Barbie (8.6× the country average).

Demographically, the Disneyland audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Disneyland fan in Germany is more female, around 33.8 years old, with strong Pet Ownership tendencies and a notable affinity for Barbie.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disneyland profile in Germany.

Audience size
4.2M
in Germany
Gender
67.1%♀
32.9% male
Age
33.8
average years
Country rank
#1391
POI in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disneyland fans

67.1% are female, 32.9% are male, average age 33.8.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Disneyland audience in Germany
MetricValue
Female67.1%
Male32.9%
Average age33.8
Estimated audience size4,166,597
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Disneyland audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Disneyland audience comes from Germany.

Worldwide audience distribution share by country for Disneyland
CountryShare
United States30.3%
Japan18.0%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disneyland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Disneyland fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~80K1.50×
02Nordrhein-Westfalen~1M1.30×
03Hessen~400K1.29×
04Rheinland-Pfalz~200K1.17×
05Baden-Württemberg~600K1.14×
06Niedersachsen~400K0.99×
07Bayern~700K0.98×
08Hamburg~90K0.98×
09Bremen~30K0.94×
10Schleswig-Holstein~100K0.91×
11Berlin~200K0.88×
12Thüringen~90K0.85×
13Sachsen-Anhalt~90K0.81×
14Mecklenburg-Vorpommern~60K0.79×
15Brandenburg~100K0.78×
16Sachsen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Disneyland, Germany
0.75×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disneyland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disneyland audience
#·InterestCategoryAffinity×
01Princess ArielBrand18.53×
02BarbieMovies & TV8.60×
03Walt Disney WorldTravel & Leisure8.52×
04Disneyland ResortTravel & Leisure7.98×
05Disney PrincessKids & Family7.72×
06OtakuLiterature4.37×
07Diaper bagKids & Family3.95×
08Maltese (dog)Pets & Animals3.68×
09One PieceMovies & TV3.22×
10British ShorthairPets & Animals3.17×
11Harry PotterMovies & TV2.95×
12Stranger ThingsMovies & TV2.79×
13SupermanMovies & TV2.75×
14Cat foodPets & Animals2.55×
15ToddlerKids & Family2.40×
16Self-loveHealth2.28×
17TikTokInternet & Social Media2.15×
18MoviesMovies & TV1.71×
19Online shoppingShopping1.59×
20ShoppingShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disneyland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disneyland audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.86×
MindfulnessBALANCE1.70×
ExtroversionTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disneyland audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
PatriotismCONSERVATISM0.62×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disneyland have in Germany?

Disneyland has an estimated audience of 4,166,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Disneyland fans?

67.1% of Disneyland fans are female, 32.9% are male, with an average age of 33.8 years.

03

Which brands do Disneyland fans like most?

Disneyland fans show strongest brand affinity for Barbie (8.6×), Walt Disney World (8.52×), and Harry Potter (2.95×) over the country average.

04

Where do Disneyland fans live in Germany?

Disneyland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Disneyland fans also like?

Beyond Disneyland itself, the audience over-indexes on Walt Disney World (8.52×), Harry Potter (2.95×), TikTok (2.15×), and Disney Princess (7.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in Germany

See Disneyland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Disneyland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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